Ross Haleliuk jumps into the ring to talk about his new book, Cyber for Builders,” and the lessons he’s learned from building products and talking with practitioners over the years. George K and George A talk to Ross about:

🛠️ How new founders should approach building security products

🔍 Why security buyers will now demand more transparency, and what that trend means for product and GTM teams

🤝 Why the trust that comes with transparency is critical to growth

💸 When and how to raise money in the financial climate

👊⚡️ You can now support the show for a little as $3/month for swag and extra goodies!

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Maril Vernon is a force of nature. Last year alone she won hacker of the year, keynoted a DefCon village, and also won the SANS DMA for podcast of the year, and there's no sign of her slowing down. George K and George A talk to Maril about:

⚡️ Making the career transition from operator to business leader.

⚙️  The ONE thing she looks for in new tooling.

🔮 And what the very near future holds for her side projects...

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What if cyber sellers built such strong relationships that they could refer prospects to one another? Carlos Guerrero and Maria Graham jump into the ring to talk about a new way to sell. 

George K and George A get into:

🤝 How the long game of building trust has helped pipeline generation and deal velocity. Could it be the mythic "flywheel" of every CRO's dreams?

⚖️ How Carlos and Maria balance relationship building mixed with traditional cold outreach.

🎨 The art of closing a deal!

🥅 How sellers and buyers are actually playing on the same team!

👊⚡️ You can now support the show for less than a cup of coffee, or join our membership tiers for swag and extra goodies!

✅ SUBSCRIBE wherever you get your podcasts!

🔔 Follow our LinkedIn page for news, updates, and contests!

It's 2024! We're excited to be on this journey with you, and can't wait to bring you some incredible conversations with some badass guests this year.

Hope your New Year's is rightfully a time for celebration, reflection, and optimism. We're back to our regular program, starting January 8th!

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👆Follow the show's LinkedIn page for regular updates and high-test doses of snark. 

Stop listening to this and go hang out with your friends and family!

We're hard at work behind the scenes, and will return to our regular programming on January 8th. But in the meantime, thank you for listening and for supporting the pod. That is your gift to us, and we appreciate it!

2023 is winding down. George K and George A are busy behind the scenes for next year. Today is a reflective episode, featuring a collection of critical insights from a few guests over the past few months:

• Jason Carrico on sales process
• Mike Privette on the cybersecurity market in the larger macroeconomic picture
• Chris Lieu on his approach to outreach
• Dani Woolf on operationalizing customer research

Subscribe today, wherever you get your podcasts!

Today we have a special episode. George K and George A interview an anonymous cybersecurity professional about her experiences with sexual harassment. To protect her identity, we’ve changed her voice, and the image accompanying this episode uses a portrait rendered in Midjourney.

Warning: This episode contains descriptions of repeated verbal and physical harassment that listeners may find distressing.

How do you stand out in a crowded cybersecurity market? Pete Johnson, CMO at Cranium.ai, jumps into the ring to talk about creativity and building relationships with practitioners. George K and George A talk to Pete about:

💡What today’s leaders can learn from Gen Z

🌯 Burrito marketing! And the lessons from spontaneity…

📢 The value of “narrow-casting” vs broadcasting when it comes to cyber messaging

🤝 How and why leaders to need lifting others as they go

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⭐️⭐️⭐️⭐️⭐️ Rate the show on Spotify or Apple Podcasts, it helps others find the podcast!

🥳 Episode 51! Dani Woolf jumps into the ring to talk about getting to know your customers! Market research is one thing, but how can you use customer research data to drive results?

George K and George A jump in head first. In this episode:

📊 The cost of novelty vs consistency

💡 The differences in What, Now What, and So What in decision making

🧭 Forces at work in a changing cyber landscape: market maturity, outreach fatigue, and Google cracking down on bulk email sends

💪 How to operationalize customer research for the rest of your marketing team!

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🙌 Today is World Children’s Day! We’re thrilled to bring you a series of interviews with the children of cybersecurity friends and colleagues, ages 9, 11, 14, 17, and 23. From curious to career-bound, George K and George A cover a lot of ground. In this episode:

🎩 Staying safe from “Black Hat” hackers!

🤖 Will the future be made of helpful or harmful robots?

🔐 Protecting your personal data and staying safe on social.

🎓 What excites a current student about a career in cyber!

The kids are alright. Let’s meet the moment and work on making technology safe for them!

🙏 Many thanks to the kids and parents for making the time for these interviews over the last month.

Oh, and another milestone: our first “clean” episode! 😂

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