Strength Matters

Barefoot and Thriving: Unveiling the Growth Secrets of Vivobarefoot


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Tune into our latest episode, where James Breese and Josh Kennedy dive deep into the fascinating journey of Nick Charlier from Vivo Barefoot. Discover how a passion for sports and marketing intertwines with groundbreaking strategies in footwear that are transforming not just how we walk, but also how we view our health and our planet. 

Timeline Summary:

  • [00:00:40] Nick's Journey: From Muc Off to Vivo Barefoot
  • [00:02:05] Transition to Marketing and Foot Health
  • [00:03:38] Vivo Barefoot's Growth and Evolution
  • [00:13:01] Exploring Vivo Health and Community Programs
  • [00:19:47] Future of Footwear: Sustainability and Innovation

Key Takeaways:

  1. Nick's Career Path: Transition from sports to marketing, highlighting the interconnectedness of fitness and business strategies.
  2. Vivo Barefoot's Evolution: From a small team to a global presence, showcasing the importance of growth and adaptability in business.
  3. Focus on Health: Introduction of Vivo Health, reflecting on the necessity of holistic health approaches in modern brands.
  4. Sustainability and Innovation: Discussion on sustainable practices and 3D footwear, emphasizing the need for environmental responsibility in product design.
  5. Community and Education: The role of community programs and education in brand growth, underlining the power of knowledge sharing and community engagement.
  6. Future Goals: Vivo's aim to be recognized as a health business, not just a footwear brand, illustrating the vision for a healthier, more sustainable future.

Websites and Links Mentioned:

  • Vivo Barefoot
  • Vivo Health Platform
  • Nick Charlier's Linkedin
  • Nick Charlier's Instagram
  • Phase Six Instagram

Quotes:

"The shoe industry is broken, both for human health and the planet." - Nicholas Charlier

"We're trying to move from being a footwear business to a health business." - Nicholas Charlier

"Investing in something that's good for the planet and your health is worthwhile." - Nicholas Charlier

"Healthy people and a healthy planet are intrinsically linked." - Nicholas Charlier

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