Barriers to Entry

This week the gang welcomes German-born innovator and Founder of the notable A&D digital publisher Architizer and New York-based HWKN Architecture, Matthias Hollwich, for a wide-ranging discussion on business, innovation, Web 3.0, designing in the Metaverse and more. From how broken legs make you more social to handing our future over to (hopefully) intelligent machines, you won’t want to miss this one.

Connect with Matthias Hollwich on LinkedIn!

Moments to check out: 

Designing your business and partnerships for innovation (starts at 9:33)

Web3's potential to address the problems of Web2 (starts at 15:09)

Thinking about how to design for a Metaverse environment (starts at 22:30)

Digital twins, AI and the future of work, life and talent (starts at 35:23)

Plugs and resources (starts at 44:25)

Transcripts, show notes, and links to resources for each episode of Barriers to Entry can be found at surroundpodcasts.com/barriers-to-entry

Connect with our hosts on LinkedIn;

Bobby Bonett

Tessa Bain

Andrew Lane

References and resources:

Architizer

FLX

Pax World

Discover more shows from SURROUND at surroundpodcasts.com. This episode of Barriers to Entry was produced and edited by SANDOW Design Group. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, Kasey Campbell, Rob Schulte, and Samantha Sager.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The gang is joined by COOL HUNTING creative duo and fellow SURROUND Podcast hosts, Evan Orensten and Josh Rubin, for a dynamic conversation on their journey from curious technologists in early Web2 to being 20 year vets chomping at the Web3 bit. Tune in as we dive into their insights about being early to building in a new space, the implications for A&D helping to design entirely new worlds, and consider rebranding the pod to make it ‘cooler’.

Connect with Evan Orensten and Josh Rubin on LinkedIn!

Moments to check out: 

- "Everything that can be digital, will be" - the origins of Cool Hunting and web 2 (starts at 7:05)

- How A&D will evolve and finding real use cases for web3? (starts at 16:55)

- How you can position yourself for emerging talent (starts at 32:11)

Transcripts, show notes, and links to resources for each episode of Barriers to Entry can be found at surroundpodcasts.com/barriers-to-entry

Connect with our hosts on LinkedIn;

Bobby Bonett

Tessa Bain

Andrew Lane

References and resources:

COOL HUNTING 

Cool Hunting Giants of Design Talk 

The return of ‘Glassholes’ 

Decrypt

NFTNow

CH on Design TV

CH Video podcast archive

There is no right side up—NFTs on Foundation

Discover more shows from SURROUND at surroundpodcasts.com. This episode of Barriers to Entry was produced and edited by SANDOW Design Group. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, Kasey Campbell, Rob Schulte, and Samantha Sager.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Barriers to Entry we welcome the Director of Design Technology for Global architecture powerhouse HOK, Mark Cichy! A former professional athlete who grew up architecture and technology obsessed, Mark joins the pod to go deep into what the team at HOK are exploring, peppered with predictions for the future and important calls to action for the industry. 

Connect with Mark Cichy on LinkedIn!

Moments to check out: 

- Exploring technology to make a difference through design (starts at 10:24)

- Sustainable design and the impact of tech on the future of work (starts at 23:00)

- Deep diving into Digital Twinning (starts at 35:02)

- Thinking differently about attracting talent for a hybrid world (starts at 42:57)

Connect with our hosts on LinkedIn;

Bobby Bonett

Tessa Bain

Andrew Lane

References and resources:

Unity: https://unity.com/

Unreal Engine: https://www.unrealengine.com/en-US/solutions/architecture

Discord: https://discord.com/

Python: https://www.python.org/

Discover more shows from SURROUND at surroundpodcasts.com. This episode of Barriers to Entry was produced and edited by SANDOW Design Group. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, Kasey Campbell and Samantha Sager.

Transcripts, show notes, and links for each episode of Barriers to Entry can be found at surroundpodcasts.com/barriers-to-entry

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week the gang is joined by Tom Puukko, the serial entrepreneur and founder of wallcoverings disruptor, Feathr, as well as new metaverse-focused startup, Superdwell. Tune in for a discussion that touches on everything from the conditions that uncover the opportunity to create new products, to the state of early adopters of metaverse in the A&D industry to Phil Collins helping to sell chocolate.

Connect with Tom Puukko on LinkedIn!

Moments to check out: 

- Finding inspiration at the intersection of design and technology (start at 7:08)

- The Superdwell origin and the dawn of the next techinological shift (start at 11:47)

- 'Ah ha' moments that evolve our understanding of a digital world (start at 22:16)

- The early adopters of the A&D industry (start at 32:42)

Connect with our hosts on LinkedIn;

Bobby Bonett

Tessa Bain

Andrew Lane

References and resources:

Feathr: https://www.feathr.com/ 

SuperDwell: https://www.superdwell.co/ 

Blender Tutorials on YouTube: https://www.youtube.com/c/BlenderTuts/videos?app=desktop 

digby Design Authenticator Launch with Heller: https://www.dezeen.com/2023/01/05/digby-design-authenticator-heller-nft-authenticator-launch/ 

Discover more shows from SURROUND at surroundpodcasts.com. This episode of Barriers to Entry was produced and edited by SANDOW Design Group. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, Kasey Campbell and Samantha Sager.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Love is in the air on the pod as the gang celebrates Valentine’s Day and spreads the love by welcoming SVP of Product and recently-appointed Head of Metaverse, at Crate & Barrel, Sebastian Brauer. Bringing together experiences from the worlds of both design and technology, the discussion ranges from the experience of being first to market, the approach Crate & Barrel is taking to learn before they leap, the power of data in design, and more. You’ll love yourself for giving this inspiring conversation a listen.

Connect with Sebastian Brauer on LinkedIn!

Moments to check out: 

Sebastian's "gateway" into exploring Web3 (starts at 9:04)

Advocating for web3 inside an organization (starts at 18:38)

How to navigate being first in a new space (starts at 30:38)

Data as a core design principle (starts at 39:33)

Connect with our hosts on LinkedIn;

Bobby Bonett

Tessa Bain

Andrew Lane

References and resources:

Bill Gates / David Letterman internet video (mentioned at 34:39)

Matthew Ball’s The Metaverse: And How It Will Revolutionize Everything)

Neal Stevenson (Snowcrash + Lamina1)

Web3 tools to get started; 

Discord

ChatGPT

Dall-E

Midjourney

Linkedin (of course)

Interconnected Realities book

Discover more shows from SURROUND at surroundpodcasts.com. This episode of Barriers to Entry was produced and edited by SANDOW Design Group. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, Kasey Campbell and Samantha Sager.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Barriers to Entry we’re joined by a true pioneer of Web3 in the design industry: Michael Beneville, Founder and CEO of Beneville Studios, Chief Creative Officer at AREA15 and the Chief Creative Officer at Vatom. Michael’s, journey into exploring the metaverse began nearly a decade ago, and he shared his insights in a thoughtful and inspiring discussion focused on the evolution of design. Michael went through the opportunities for designers and builders in the Metaverse, how folks can best position themselves for this coming wave of innovation, and even shows Bobby a thing or two about how to plug a project.

Moments to check out:

- Exploring the Benefits of Digital Twins for Businesses (starts at 11:32)

- The opportunity for design in the metaverse (starts at 15:02)

- Challenges of Adapting to a New Reality (starts at 36:57)

Connect with our hosts on LinkedIn;

Bobby Bonett

Tessa Bain

Andrew Lane

References and resources:

VATOM Metaverse Platform

Area 15 

How to make a slingshot with common household items

Discover more shows from SURROUND at surroundpodcasts.com. This episode of Barriers to Entry was produced and edited by SANDOW Design Group. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, Kasey Campbell and Samantha Sager.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pod meets pod on this episode of BTE as we’re joined by the host of Design Nerds Anonymous on the SURROUND podcast network, and President of ThinkLab, Amanda Schneider. Amanda knows her stuff and has the data to back it up, so the gang does their best to keep up in a wide-ranging and fast-paced discussion where we cover everything from the future of the design industry’s workforce to the metaverse hype cycle and beyond to the merits of decaffeinated coffee.

Connect with Amanda Schneider on LinkedIn!

Moments to check out: 

“How to survive on decaf” - (starts at 3:14)

The benefits of being a first mover industry - (starts at 7:11)

Next generations designers & Gen Z talents - (starts at 19:25)

Hype cycle vs Utility - (starts at 24:51)

Podcast Plug-a-palooza - (starts at 35:09)

Connect with our hosts on LinkedIn;

Bobby Bonett

Tessa Bain

Andrew Lane

References and resources:

What’s Phygital? 

Reinventing Live the Always on Future of Events by Marco Giberti

Check out 3 ThinkLab podcasts Amanda’s mentioned:

Design Nerds Anonymous

The Learning Objective

Mpowered

Discover more shows from SURROUND at surroundpodcasts.com. This episode of Barriers to Entry was produced and edited by SANDOW Design Group. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, Kasey Campbell and Samantha Sager.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to 2023! To kick off the new year, Digital Strategist and Web3 Lead at MillerKnoll, Chris Coleman joins the gang. Chris Coleman is a collector of things - physical and digital - and is bringing that passion to his role with one of the largest players in the A&D industry. Tune in as Chris shares some efforts MillerKnoll is focusing on, his independent Web3 work with Spritely, and why he believes “there are no Web3 experts”.  Then the BTE gang wraps things up with a few New Year’s resolutions… kind of.

Connect with Chris Coleman on LinkedIn!

Moments to check out: 

Pop culture meets collectibles (starts at 23:38)

Approach for smaller manufacturers (starts at 27:00)

Why "there are no web3 experts" + Chris' personal projects (starts at 35:00)

Connect with our hosts on LinkedIn;

Bobby Bonett

Tessa Bain

Andrew Lane

References and resources:

What are PFP's: https://decrypt.co/resources/what-are-pfp-nft-collections-the-2d-avatars-taking-over-twitter

Check out Wolf Game: https://wolf.game/

The Mooi Petal Chair by Andres Reisinger and "the Mooi Button" - https://www.moooi.com/eu/product/hortensia-armchair/

ABCs of NFTs by Reddit/Vayner: https://connect.redditinc.com/hubfs/ABCs-of-NFTs.pdf

What’s a rug pull?: https://www.coindesk.com/learn/what-is-a-rug-pull-how-to-protect-yourself-from-getting-rugged/

Discover more shows from SURROUND at surroundpodcasts.com. This episode of Barriers to Entry was produced and edited by SANDOW Design Group. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, Kasey Campbell and Samantha Sager.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this special 'holiday' episode of Barriers to Entry, we welcome former EVP at ABC Carpet and Home and Founder of THE INBTWN STUDIOS Colleen Newell! The whole gang was actually in-person for the first time as Colleen shared her fascinating project that brings together physical spaces with virtual, mixed reality and beyond. Grab an eggnog and join this conversation that spans from an inspirational design story dating back to childhood, through to the process of finding investors and advisors for a new startup.

Connect with Colleen Newell on LinkedIn!

Moments to check out;

Colleen introduces ‘THE INBTWN STUDIOS’ and talks about their journey to create immersive, natively digital experiences. (12:51)

How do you choose the right partners and investors for your company? (20:16)

What are some design challenges when creating for physical and digital spaces? (23:48)

Connect with our hosts on LinkedIn;

Bobby Bonett

Tessa Bain

Andrew Lane

Discover more shows from SURROUND at surroundpodcasts.com. This episode of Barriers to Entry was produced and edited by SANDOW Design Group. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, Kasey Campbell and Samantha Sager.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Barriers to Entry podcast, we're joined by President and CEO of Heller, Inc and admitted New York Knicks fan, John Edelman. In a wide-ranging conversation, John shares his views on everything from NFT and IP ownership, to the possibilities for the impact of authentic design in the Metaverse, to the future of work, the ethics of tanking in the modern NBA, and beyond.  

A must-listen for anyone excited by the potential of what's to come.

Connect with John Edelman on LinkedIn! Check out Heller's website for your holiday gift!

Moments to check out;

The appeal of the metaverse to designers and brands (7:27)

How the next generation of talent, corporate culture and design will intersect (20:10)

Re-defining how physical and digital design coming together (34:22)

Connect with our hosts on LinkedIn;

Bobby Bonett

Tessa Bain

Andrew Lane

Discover more shows from SURROUND at surroundpodcasts.com. This episode of Barriers to Entry was produced and edited by SANDOW Design Group.

Special thanks to the podcast production team: Hannah Viti, Wize Grazette, Kasey Campbell and Samantha Sager.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.