Baseball By Design: Stories of Minor League Logos and Nicknames

The town of Macon, Georgia, does not have a particular connection to pork products, so the collegiate summer level Macon Bacon's brand is based entirely on a rhyme. This episode features Bacon president Brandon Raphael and designer Tony Canepa, as well as a hockey-themed Studio Simon Stumper from Dan Simon.

Macon Bacon

Tony Canepa

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network

The Fond du Lac Dock Spiders are a collegiate summer level team named for venomous spiders that catch live fish and eat them as they die. So that's fun! Guests include GM Jim Misudek, Brandiose's Jason Klein, and Wildlife Consultant Ranger Amy Burnett. Plus, Dan Simon is back with another Studio Simon Stumper!

Fond du Lac Dock Spiders

Brandiose

Ranger Amy Burnett

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network

The Lake County Captains play on the shores of Lake Erie, just east of their parent club in Cleveland. New team owner Alan Miller (of Portland Pickles fame), designer Dan Simon of Studio Simon, and one-time Captains general manager Brad Seymour join the podcast to talk about what the team name means to the local community.

Dan comes back at the end of the episode for a lighthouse-themed Studio Simon Stumper.

Lake County Captains

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network

The High-A Vancouver Canadians are the only affiliated Minor League Baseball team in Canada. While most Minor League teams adopt hyper-local brands, the Canadians fully embraced a national identity. Guests include general manager Allan Bailey, designer Jason Klein of Brandiose, and sports branding expert (and Canadian) Chris Creamer of SportsLogos.net. And of course Dan Simon is back with a Studio Simon Stumper trivia question!

Vancouver Canadians

Brandiose

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network

The Triple-A Tacoma Rainiers draw their identity from the predominant geological feature in the Pacific Northwest, Mount Rainier—and indirectly from the branding for a mediocre beer. This episode features team president Aaron Artman, Mount Rainier National Park Ranger Darby Robinson, and lifelong Mariners fan Chris Trebon. And of course, Dan Simon is back with a Studio Simon Stumper.

Tacoma Rainiers

Mount Rainier National Park

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network

For two seasons in 2000 and 2001, the Low-A Stockton Ports rebranded as the Mudville Nine, staking their town's claim to being the "Mudville" featured in the 1888 poem "Casey at the Bat." This episode features San Diego Padres Vice President Tom Seidler, who was instrumental in the team, and designer Dan Simon, who created the logo (and who is back with another Studio Simon Stumper).

Also, stay tuned for a special reading Casey at the Bat by Anna Ditommaso, Ed Rivera, Pat Larson, Amy Burnett, Eric Proffitt, and Johnny Bowlin. 

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network

The Kansas City Monarchs were the premier franchise of Negro Leagues baseball from the 1920s through the 1960s. Through a partnership with the Negro Leagues Baseball Museum, a team in the American Association of Independent Professional Baseball has reprised the logo and nickname of that historic franchise. NLBM President Bob Kendrick joins the podcast to talk about the unique partnership.

Plus Dan Simon returns with another Studio Simon Stumper!

Negro Leagues Baseball Museum

NLBM President Bob Kendrick

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network

The Inland Empire 66ers in San Bernardino, California, are one of 18 professional or collegiate summer level baseball teams that play on Route 66, but they're the only one whose brand has anything to do with the iconic highway. This episode features GM Joe Hudson, Brandiose's Jason Klein, Baseballpalooza founder Jeremy Soule, a cameo from Baseball Mapper's Patrick Noote, and Dan Simon of Studio Simon with another Studio Simon Stumper.

Inland Empire 66ers

Brandiose

Jeremy Soule

Patrick Noote

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network

The 2023 World Baseball Classic starts this week! This global tournament of America's pastime debuted in 2006 with a brand created by designer Todd Radom, who joins the podcast to talk about how that brand. Ed Rivera of The Dad Hat Chronicles also stops by to discuss his favorite WBC team logos, including his native Puerto Rico, and Dan Simon is here with another Studio Simon Stumper.

Todd Radom

Dad Hat Chronicles

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network

The Triple-A Louisville Bats play just a mile down Main Street from the Louisville Slugger Museum and Factory—but the team's brand is based on the flying mammal rather than the famous wooden instrument of the game. This episode features longtime Bats general manager Greg Galiette and Nick Fuchs of the Louisville Slugger Museum and Factory, as well as Baseball By Design Wildlife Consultant Ranger Burnett and another round of Studio Simon Stumpers with designer Dan Simon.

Louisville Bats

Louisville Slugger Museum and Factory

Wildlife Consultant Ranger Amy Burnett

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network