Baseball By Design: Stories of Minor League Logos and Nicknames

The Copa de la Diversión program features Spanish-language brands for Minor League Baseball teams intended to expand MiLB's outreach to Latinx. The program has been wildly popular, and guest Ryan Foose of Fooser Sports Design has worked with teams to create more than 30 of those brands.

Also joining the podcast are Ed Rivera of the Dad Hat Chronicles to talk about his Puerto Rican heritage and logo fandom, and Dan Simon with another Studio Simon Stumper.

Fooser Sports Design

Dad Hat Chronicles

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network

The Charlotte Knights are a high-level Minor League team in a Major League city, and their brand and ballpark reflect that. Guests include general manager Rob Egan and designer David C. Ruckman, plus Dan Simon returns with another Studio Simon Stumpers trivia question.

Charlotte Knights

David C. Ruckman Creative

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network

The Chicago Dogs are the third team in the Second City—an independent minor league team that plays in a Major League market. In this episode, the team's Director of Sales Evan Gersonde talks all things Chicago Dogs, designers Dan Price and Kevin Gilsdorf delve into the primary Chicago Dogs brand and the alternate Chicago Wieners brand respectively, Dogs Super Fan Mike Trippi talks about the fan experience, and Dan Simon returns with another round of Studio Simon's Stumpers trivia.

Chicago Dogs

Dan Price, Adrenalin Sports Marketing

Kevin Gilsdorf, Kindle Point

Mike Trippi

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network

The collegiate summer level Spearfish Sasquatch base their identity on perhaps most well-known characters from the world of cryptozoology. The team's owner and general manager Eric Schmidt talks about the brand, and Jeremiah Byron of the Big Foot Society podcast joins to discuss cryptids in general and Big Foot in particular. And new to Baseball By Design, we debut "Studio Simon Stumpers," a segment in which designer Dan Simon asks a trivia question pertinent to the topic of the week.

Spearfish Sasquatch

Big Foot Society Podcast

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network

Since 2004, the Montgomery Biscuits have spread buttery goodness throughout the Southern League. This episode features general manager Mike Murphy, who talks about the Biscuits brand and some of their innovative alternates, as well as pastry chef Elizabeth Meyers of I d'Eclair Pastry live from her commercial kitchen.

Montgomery Biscuits

I d'Eclair Pastry

Baseball By Design

Curved Brim Media Network

The Jacksonville Jumbo Shrimp have one of the signature wacky logos in the era of wacky logos. In this episode, GM Harold Craw talks about the initial fan reaction to the brand, Jason Klein of Brandiose talks about the creation of the logo, and Kathleen Clark of ReefTeach talks about what makes a shrimp a badass baseball mascot. Also, keep an ear out for mention of humuhumunukunuku a pu'a'a. 

Jacksonville Jumbo Shrimp

Brandiose

Kohala Center: Kahalu'u Bay

Baseball By Design

Curved Brim Media Network

Todd Radom is a man of his word! Back in 2021 on episode 2 of Baseball By Design, noted designer Todd Radom promised to come back on the podcast for episode 58 and nerd out about typography. That promise manifests this week in a conversation about interlocking letters—the sports logo take on the typographic convention of ligatures.

Todd Radom

Baseball By Design

Curved Brim Media Network

The great designer Dan Simon has taken over the podcast! It's part two of Dan's interview with deposed Baseball By Design host Paul Caputo, and this week Dan adds surprise guest Wildlife Consultant Ranger Amy Burnett to the mix!

Dan Simon, Studio Simon

Wildlife Consultant Ranger Amy Burnett

Baseball By Design

Curved Brim Media Network

Noted designer Dan Simon can add podcast host to his impressive resume now. He takes over Baseball By Design and interviews deposed host Paul Caputo, covering a range of topics.

Dan Simon, Studio Simon

Baseball By Design

Curved Brim Media Network

The Triple-A Salt Lake Bees have an adorable logo and a classic, simple nickname that pay homage to their Utah's nickname the beehive state, which is a reflection of the predominant faith in the area. This episode features voice of the Bees for all 28 years of the team's existence, Steve Klauke, Baseball By Design Wildlife Consultant Ranger Amy Burnett, and minor league fan and member of the Church of Latter Day Saints Zach Beeson. 

Salt Lake Bees

Steve Klauke

Wildlife Consultant Ranger Amy Burnett

Zach Beeson

Baseball By Design

Curved Brim Media Network