Baseline

Baseline

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Baseline episodes

  • 21. It’s All Connected (Offers, Marketing, Sales & Daily Operations)
    I made a HUGE mistake for a VERY long time. I worked hard to keep the different aspects of my business completely separate. From finance to legal, marketing, services, products, and beyond. My business didn’t conceptually make any sense until I allowed all of the pieces of the puzzle to start working together. Now I have a more fluid business with a lot less friction as I market, sell, and operate daily.
    Want to share your own business lessons or highlight one of your favorite parts from today's Episode: Message us at @baseagencygroup on Instagram! We can't wait to see some of your big takeaways.
    Ready to take your support to the next level? Rate and review our podcast! Help people just like you find resources just like these to help them package, promote and deliver their next offer successfully.
    18 min
  • 20. Is it OK for you do LESS?
    This one goes out to all of the over achievers, the ambitious, the hard working, the hustlers, the booked and busy, and anybody still “getting it how they live” (lol whatever that means). It is ABSOLUTELY OK for you do less, and in today’s episode we’ll break down why it’s not only ok, but it’s necessary (and before you even ask, you are not an exception, it’s necessary for you too)
    40 min
  • 19. Tips & Tools on Productivity (Content Creator Edition)
    Ever wonder how to prepare for content big idea brainstorms, planning, and creation? Welp, no need to wonder in the dark anymore. In this episode I break down a few of the big lessons I’ve learned about content creation for businesses that are offering personally curated or personally selected products and services.
    35 min
  • 17. Tips & Tools on Productivity (Project Management Edition)
    Ever look at someone doing the work and start wondering to yourself, “how in the world are they doing that?” I have, and I’m sharing because I know seeing the tools people use can help us find simple and sustainable ways for us to do the work we love or to just do the work have to do. I take you through some of my favorite tools to use in real life as I manage a world of projects and tasks of varying weights and all seemingly moving at lightening speed.
    34 min
  • 15. Silence Series: Lessons from Serving Clients at a Discount for Over a Year (Part 2)
    In this episode we are continuing to break down the lessons that we can learn from serving customers at a discount or even for free. It’s so easy to get distracted by the things you think you lose in the trade off, but when you are thoughtful about the beta testing process, you gain even more than the customer from doing low cost or even free work. 
    We’re picking up where we left off, with the final lessons I learned for working for free for over a year. To learn more about how you can start to take action towards packaging, promoting, and delivering your next offer visit www.zaniyyaheblue.com/marketingops
    39 min
  • 14. Silence Series: Things I Learned from Working for Free (Part 1)
    Wondering if it's really worth it to discount that offer or straight up do it for free? In this episode I share a few of the lessons I learned from beta testing, discounting and more. THIS was what I wish I heard a year ago or two years ago to get me to take more action much sooner. 
    To learn more about the action you can take today to round out the research portion of your process so you can start to execute with confidence visit https://zaniyyaheblue.com/marketingops to view my free training on where to start and what to do next.
    Want to stay connected?
    Follow me on Instagram @ZaniyyaheBlue
    Join my email list where I send inspiration and education twice a week to keep you pumped up!
    Visit https://www.zaniyyaheblue.com/marketingops to join the email list as well
    32 min
  • 13. Silence Series: Taking a Step Back to Take a Step Up
    There’s this fear that comes with being quiet in the loudest generation we’ve had yet. The fear of being forgotten. This is the NIGHTMARE of the average online business. This 9-ish months of getting still and getting quiet, stabilized what I would say next. In this episode I broke down how taking a step back is the only reason I feel ready to take a step up in my business.
    34 min
  • 12. Silence Series: Learning When to Say Less
    Sometimes the noise of life can start to drown out your own voice. The flex of influence is at an all time high, and sometimes taking the time to consume less and deciding not to contribute to the noise can be the best decision when you’re looking for the answers yourself. In this episode I breakdown how I realized that stillness in content creation was the best thing for me. HUGE thanks to our sponsor, Base Agency, visit www.Zaniyyaheblue.com/marketingops for access to free marketing and operations tools designed to support small businesses that are committed to selling and serving successfully.
    20 min

About Baseline

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Building resilient leaders out of Christian Women by sharing insights on life at the intersection of Kingdom, marriage, motherhood and career.