We talk to CEO Simone Massaro about how BaxEnergy is revolutionizing renewable energy management. Their groundbreaking software solutions that are making clean energy more efficient and accessible. And the company's recent acquisition by Yokogawa Electric Corporation will open doors for making their solutions better and more widespread.

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Allen Hall: Welcome to the Uptime Wind Energy Podcast. I'm your host, Allen Hall, joined by my co host, Joel Saxum. Today, we're honored to have with us Dr. Simone Massaro CEO of BaxEnergy. And BaxEnergy has established itself as a leading provider of software solutions for the renewable energy sector. Industry.

Since its founding in 2010, the company has been at the forefront of developing cutting edge asset performance and renewable energy management systems under Dr. Massaro's leadership, BaxEnergy has gained recognition for its innovative approach to optimizing renewable energy assets, including wind farms and their solution helps energy companies monitor, analyze and enhance The performance of the renewable installations, ultimately making clean energy more efficient and accessible.

And in a significant development this year, BaxEnergy was acquired by Yokogawa Electric Corporation, a global leader in the industrial automation and control industry. This strategic move is set to bolster BaxEnergy's position in the renewable energy market and open doors to new technologies and markets.

And that's what I want to talk about today. Dr. Massaro is here today to share his insights on BaxEnergy's journey. They're groundbreaking work in renewable energy management and the exciting future ahead following the Yokogawa acquisition. Simone, welcome to the show. It's great to be here. Thank you. Was that an adequate introduction?

Because you guys are doing so much at BaxEnergy. It is amazing the capabilities you're providing to the renewable industry.

Simone Massaro: Yeah, I mean, BaxEnergy is essentially a software solution provider. And is focused on doing one thing and one thing only, which is making renewable energy more affordable for everyone.

And the way that we do that is by making the power plants more efficient. BaxEnergy is creating and delivering the software solution that is taking control of the renewable energy power plants, and is actually making them more efficient. In other words it's taking all the aspects of the power plants that are difficult to handle the dark side of the renewable energy and is transforming it into something more efficient.

Our history as commenced about 10 years ago with the development of a solution, which was optimizing wind farms. And was focused on wind energy. And then from that, we evolved into solar energy, hydroelectrical energy, geothermal energy. And nowadays we're working a lot with hydrogen, which is a little bit of the forefront of energy storage.

Not many people realize how difficult it is to work with renewable energy because renewable energy are by nature uncontrollable. The reason is that the source of the energy itself, the sun or the wind. They are at their source. They are uncontrollable. They are not depending on the will of the man.

So we we wanted to have energy on demand, but in reality, the sun is shining and the wind is blowing on a completely different schedule. So our focus is to make sure that it is possible to create a balance on the n...