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In this episode of the Smarter Vet Financial Podcast, Tom sits down with Baxtr founder Mark Hines to talk about how subscription-based wellness plans can transform access to care, client loyalty, and practice revenue. 

Mark shares his unconventional journey from audio geek and home theater entrepreneur to building simple, powerful membership tools for dental and veterinary practices. 

They dig into why practices tend to overcomplicate wellness plans, how Baxtr removes the “73 clicks” from the process, and why monthly payments and a member mindset are so valuable for both clients and clinics. 

If you’ve been thinking about wellness plans but feel stuck on the logistics, this conversation will give you a practical, low-friction way to finally “just do it.” 

Smarter Vet Podcast-https://flveterinaryadvisors.com/smarter-vet-financial-podcast/

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