Why is it some people see opportunities where others don’t? Here is a closer look at the cognitive process successful entrepreneurs go through to determine whether an idea is worth pursuing.

Generation Y has high expectations of their employer. While it may stretch companies out of their comfort zones to facilitate a work environment that will attract Millennials, if they don't make adjustments, they'll miss out on the next generation of new talent.

Here are some underhanded marketing tactics to be on the lookout for.

Hiring the wrong person is more costly than you know.

Corporations today are going to be entering into a very tight talent war.

To find out how to pair a particular brand with an athletic team successfully, ask what passionate fans think about the product.

Often shoppers end up with more than they planned on buying at the grocery store. When it comes to how much they end up with at the check out, it all has to do with the store's layout.

Companies are worried about customer satisfaction with the product they've purchased, but what about the process?  Are customers satisfied with the process? If a company can understand the differences in buyers and how they like to buy that company can sell the way they want to buy.

Why do some employees stretch the truth, using intentional deceptions which may even be harmful, to give them an advantage in the workplace?

An explanation of omni-channel retailing – a more integrative marketing strategy companies are seeking out to capture consumers’ business, resulting in a more seamless experience from the customer’s perspective.