With ageing housing stock and increasing environmental targets, retrofitting emerges as a critical solution.

In this episode, Patric, Owen & Martin dissect the challenges and opportunities inherent in this market, emphasizing the crucial role of data analysis and physical substance in guiding effective retrofitting decisions.

The conversation extends to the significance of platforms like Enter.de, which serve as vital connectors between suppliers, homeowners, and contractors in the retrofitting process.

Additionally, they explore the role of PR in investment rounds, acknowledging its potential for signalling momentum and raising brand awareness, albeit with the caveat of careful curation and audience consideration.

Key Takeaways:

Timestamps:

00:00 Introduction and Sunshade Experiment

10:55 Data Analysis and Physical Substance in Retrofitting Decisions

29:17 The Benefits and Considerations of PR in Investment Rounds

Companies Mentioned:

- XYZ Reality

- Enter.De

- Furbnow

- AECOMarketing (Kevin Ferguson)