bCreator: Serious Influence

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Jennifer Quigley-Jones. Jennifer is the founder and CEO of Digital Voices, which is a YouTube specialist influencer marketing agency based in London.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Danny Lowney, who is the MD of influencer management company Sixteenth Talent.

Danny founded Sixteenth, whose roster includes Carly Rowena, Gabriel Sey and Jack Edwards, in 2017 after seeing the power of influencers when working on growth strategy at a start-up in London.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to influencer Hannah Witton, who is a YouTuber, Podcaster and Author.

Hannah joined YouTube in 2009 and has first-hand experience of working with MCNs, management and brands. She recently launched an event called Creator Table Talks, where influencers can meet and candidly discuss the business side of the industry.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to influencer Emily Trenouth, who is Head of Influencer Marketing Strategy at Mediacom.

Before moving to Mediacom, Emily worked at both Takumi and Tribe – and saw the micro-influencer movement evolve first-hand. She has a 360 approach to influencer marketing and is seeing a continued rise in budgets into the space.

In this week's episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Sir Martin Sorrell, who is the founder of S4 capital – a digital advertising and marketing services company established in May 2018. 

S4’s strategy is to build a purely digital advertising and marketing services business by integrating leading businesses in three areas: first-party data, digital content and digital media planning and buying.

Before S4 capital, Sir Martin was the chief executive of the world’s largest advertising and PR group WPP, which he founded in 1985 after taking a controlling stake in a small UK manufacturer of wire baskets and teapots called Wire and Plastic Products.

Last year, Media Monks – S4 capital’s digital content arm merged with Amsterdam-based influencer-marketing network IMA.

In this week's episode of Blogosphere: Serious Influence, we have a special installment. It is a panel discussion from this year's Blogosphere Festival all about diversity within influencer marketing campaigns without tokenism.

The panel is hosted by Blogosphere's creative director Elaine Malone, and the panellists are Kemi Alemoru (of Gal-dem), Lottie L'Amour, Grace Victory and Jamie Windust.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to influencer Lewys Ball, known online as Looking for Lewys.

Lewys started his YouTube channel as a child, and has been balancing uploading content with his studies - first at school and then at university - for around a decade. He has worked on many brand campaigns including Rimmel.

Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Sam Chapman, of Pixiwoo, and Phil Hughes, who is the COO of Gleam.

Sam (one of the UK's first influencers) and Phil (a trained lawyer) have both been involved in the influencer space for more than a decade, and have first hand experience of brand deals, contracts, licensing and rights.

Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to parenting influencer Matt Coyne, of Man vs Baby.

Matt wrote a post about being a new parent on Facebook in 2015, which went viral. Since then he's built up an audience of more than 250,000, written two best-selling books and won parenting influencer of the year at the Blogosphere Awards 2019.

Matt discusses the ins and outs of publishing, how the online world is at risk of becoming a 'boring' place as influencers try to be brand safe, and how he deals with trolls.

Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Lorna Luxe, who is an Instagrammer and Influencer. And Blogosphere magazine's issue 22 cover star, which you can order now -> https://www.blogosphere.biz/shop/subscription/

Lorna started posting regularly to Instagram in 2014 as a means to monitor her recovery from an eating disorder. She would post a selfie every day to hold herself accountable. Since joining the platform, she has grown to nearly one million followers and has launched a best-selling fashion collection with In The Style.

Lorna discusses the importance of relationships and engaging with your community when building your brand, and her predictions for the influencer space.

Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd