bCreator: Serious Influence

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Estée Lalonde, who is a lifestyle influencer, blogger and podcaster.

Estée started out online nearly a decade ago and has worked with brands including Adidas and Lancôme. She has also collaborated and brought a jewellery collection with Daisy. And she was Blogosphere magazine's first ever cover star in 2013!

Estée discusses how the industry has developed, how long-term creative collaborations with brands work, ambassadorships, and that #hotelgate experience!
Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Alex Carapiet, who is a Business Director at influencer agency The Fifth.

The Fifth is part of News UK and aims to bring transparency and accountability to the world of influencer marketing. They refer to influencers as 'storytellers'.

Alex has worked on many sides of the industry, but his first instance of influencer was in blogger outreach at his first job in PR.

Alex discusses the surge in influencer fees, frustrations within the industry, the key to making an influencer campaign successful, and things brands to be aware of when marketing to Gen Z.

Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Paul Sampson, who is the co-founder and CEO of music licensing platform Lickd.

Paul has worked in the music industry for 14 years in all sorts of roles, and thus has a key knowledge of its licensing intricacies. He stumbled across the world of influencers four years ago and saw the challenges they faced accessing good music for their content, without getting copyright claims against them. He connected the dots, and Lickd was born.

Paul discusses his entrepreneurial journey, the challenges in getting the music industry to adopt new routes to market, how content id and copyright claims work... and also explains Article 13 and what it means for platforms and influencers.

Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Adam Ward, who is an influencer marketing consultant.

Adam has worked at agencies including Cake, Dare and Hey Human, and specialises in influencer marketing strategy. Now consulting at Tailify, he has a keen interest in creative and data, and illustrating what the return on investment of influencer marketing can be.

Adam discusses the budgets being invested into the influencer space, why there is a great need for strategy as opposed to just execution in campaigns, as well as his predictions that there will be an increase in legal cases against influencers in the future.

Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Grace Beverley, the 22-year-old  Founder and Director of both TALA and B_ND, two brands quickly making their mark on the fitness and fashion industries. Grace started her career on Instagram, where she ran a fitness account showcasing her exercise routines. The account grew quickly and she released a series of fitness guides for her audience, the success of which helped her to fund herself through Oxford University.

Grace discusses the ins and outs of running ethical and sustainable businesses’, why Gen Z will be holding brands more accountable, and how having a social media process can expedite the entrepreneurial journey. Grace herself has more than a million followers on Instagram.

Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Lucy Luke (née Skinner), who is Strategic Partner Manager: Entertainment & Creators at Facebook. 

Lucy has worked for Facebook since 2015 - and before moving to the entertainment and creator team, worked within the Facebook news team.

Lucy discusses Facebook's new creator pages, monetisation, the relationship between the Facebook and Instagram team, and predictions for the influencer industry.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Zoe Crawford, who works across Brand Partnerships and Events at media agency The7Stars.

After working at a start-up and seeing the impact of influencers, Zoe has seen the industry develop and believes that 2019 will see the coming of age of influencer marketing.

Zoe works with a range of clients on influencer marketing including Iceland and Deliveroo.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Amie Shearer, who is Head of Influencer Marketing at Mumsnet.

Amie has worked in the industry since 2011, but actually started her first blog all the way back in 2006.

At Mumsnet, Amie has worked with many brands on influencer campaigns including the Mumsnet x McDonald's collaboration - which won the Blogosphere Food Influencer Brand Campaign of the Year at the #BlogosphereAwards2019.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to the influencer Vix Meldrew.

Vix has been blogging since 2014 - covering lifestyle content. In 2018, she got to the point where she was able to quit her job as a teacher and blog full-time.

In addition to brand deals, Vix has built up an impressive number of e-courses. She also does one-on-one blog coaching.

Vix is vocal on the importance of diversifying your income, and also dispelling the myth that you need to have hundreds of thousands of followers to be able to make a living online.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Rahul Titus, who is Head of Influence at Ogilvy.

Rahul has worked in the Influencer industry since 2010 - both in marketing and talent management roles. He has worked with influencers on campaigns for Ogilvy clients including Bacardi, TK Maxx and Vans.