bCreator: Serious Influence

In this week's episode of Blogosphere: Serious Influence, Blogosphere's founder Alice Audley speaks to Jo Burford who is Creator Partner Community Manager at Niche.

Niche is a Twitter-owned platform which helps online creators work with brands on campaigns across all types of social media including Instagram and Facebook. Jo's role involves building the Niche network across the EMEA region and facilitating partnerships between influencers and brands for marketing campaigns.

Alice and Jo discuss payment terms, Niche's unique position in the industry and the development of influencer marketing budgets over the years.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Ana Thorsdottir, Head of Influencer Marketing at Mediacom. 

Ana started her career in PR and worked with influencers on a gifting basis, however she became frustrated with the lack of budgets being allocated to influencers and moved into marketing.

At Mediacom, Ana sits within a specific influencer marketing department that works on campaigns for the agency's existing clients. This year, she also collaborated with Ogilvy to create The Boots Beauty Festival.

Alice and Ana discuss the importance of budgets, why some clients still feel cautious around influencer marketing, and the truth about Mediacom's relationship with BrandNew IO.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Christopher Charnley, founder of PR consultancy Charnley Communications.

Chris saw a gap in the market to offer influencers pr support on a retainer, rather than act as a manager on a commission. He's worked with the likes of Joe Sugg, Em Ford and The Lean Machines.

Alice and Chris discuss the importance of relationships, why the word 'no' is something influencers need to hear more, and how traditional media and digital talent will blend in the future.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Victoria Magrath, creator of leading luxury fashion blog Inthefrow.

Victoria, who has a Fashion PhD and has been blogging for over 6 years, is an ambassador for brands such as L’Oreal Paris and Ted Baker and has recently written her first book, ‘The New Fashion Rules’.

Alice and Victoria discuss press trips, sponsored content and why direct relationships are key to successful partnerships.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Philip Trippenbach, who is head of influence at Edelman.

Philip has worked at Edelman, which is one of the world's largest communications and marketing consultancies, since 2012 - first as an account director before becoming UK head of Influence in September 2016. He's been involved in many influencer campaigns including Steve Booker's pole-to-pole expedition with Paypal.

Alice and Philip discuss the role of 'influence', Edelman's strategy when it comes to working with influencers and the future of third party influencer marketing platforms.

In the pilot episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere's founder) meets the Managing Director of After Party Studios Joshua Barnett.

Joshua has been involved in the influencer industry for more than a decade - and has worked with the likes of Jamal Edwards (SBTV), Oli White and Callux. 

In this episode, we discuss influencer brand campaigns, the role of talent management, and the fluctuation of influencers' fees over the years.