bCreator: Serious Influence

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nik Speller who is Head of Campaigns at the aptly-named Influencer Agency - Influencer.

Nik has a career history that spans across data, digital publishing and a bit of blogging. After joining the agency world, he worked across influencer marketing at Havas before becoming a member of the Influencer team (which is co-founded by Caspar Lee) last year.

Nik, who is known for his strong stance on combatting influencer fraud, talks to Alice about budgets, the importance of 'narratives' in influencer marketing... and his predictions for the industry.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Steph Yeboah who has been part of the social media world for more than a decade. 

Steph, whose blog is called Nerd About Town, uses her online platforms to share her life, with a focus on plus-size fashion.  Steph has also worked on the other side of the industry and organised influencer campaigns herself.

Alice and Steph discuss creating influencer campaigns, diversity and the true body positivity movement.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Dom Smales who is Founder and CEO of the digital-talent management company Gleam Futures. 

Dom founded Gleam in 2010 and it was the first influencer talent management company in the UK. The business now has offices in LA and Sydney, too. Gleam's UK talent include Zoe Sugg, Jim Chapman and Mrs Hinch.

Alice and Dom discuss the industry's evolution, noise in the marketplace and that Panorama documentary.

In this week’s episode of Blogosphere: Serious Influence, Blogosphere’s founder Alice Audley speaks to Tom Cornish who is Influencer Marketing Director at Wavemaker.

Wavemaker is the second largest media agency network in the world, and its influencer division works on a very data driven approach - including a guaranteed engagements model.

Alice and Tom discuss data, examples of successful influencer campaigns and the potential automation of the industry.

On Wednesday 30th January, we brought our podcast - Serious Influence - to a live event.

Under discussion was - 'What makes a great influencer campaign in 2019?'

The panel was hosted by Blogosphere's founder Alice Audley and the panellists were - Sara Tasker (Me and Orla - Influencer), Rupa Shah (HashtagAd founder and ASA regulations expert), Kat Perriam (Head of Influencer Marketing, Google Hardware), Nik Speller (Head of Campaigns, Influencer) and Danny Defreitas (Influencer).

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nic Yeeles, who is the co-founder and CEO of technology company Peg.

Peg is a business designed to streamline all aspects of influencer marketing - from finding which influencers to work with to reporting on the return on investment of campaigns.

Nic first became involved in the influencer industry back in 2012, when he worked for Simon Cowell's company Syco on YouTube content.

Alice and Nic discuss the move in advertising spend to Instagram, the threat third-party influencer platforms pose to the industry, and the need for a strong voice to set industry standards and ultimately protect its future.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Rupa Shah, who is an influencer marketing regulatory consultant.

Rupa founded her business Hashtag Ad in 2017, after working at the ASA (Advertising Standards Authority) for 13 years, and advises brands and influencers on best practice when it comes to disclosing sponsored content.

Rupa also runs the Facebook group 'The Secret Regulator', where she offers easy to follow tips on compliance to influencers in accordance to the latest ASA guidelines.

Alice and Rupa discuss the evolution of sponsored content online, policies surrounding disclosure (including press trips), and how the ASA and CAP (Committee of Advertising Practice) work together.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Kyle Galvin, who is a fashion photographer and also creates content for many of the UK's leading influencers.

Kyle has worked with the likes of Victoria Magrath, Lydia Millen and Jim Chapman. He has also shot the cover of Blogosphere's 19th issue, which stars... we haven't announced that yet! Be sure to subscribe to find out first.

Alice and Kyle discuss the rise in long-term influencer campaigns, the worrying trend of imitation on Instagram and the future of the industry.

In this episode of Blogosphere: Serious Influence, Alice Audley speaks to Influencer Elle Mills. 

The 20 year old is a self-professed second generation influencer, and shares her perspective of growing up knowing that being a social media star could be a career. 

Elle, whose YouTube channel was one of the fastest growing in the world in 2017, opens up about the pressures of fame and burning out. 

Alice and Elle also discuss management and the importance of creative freedom when working on branded campaigns.