BD Roundtable

We spoke with David Sayce about how to know when you need a website update, preparing for a new website, and website migrations.

Hear how slightly delaying your web build might just be the thing that means it gets delivered right, on time, first time.

David is a digital marketing consultant with 20 years of experience in everything from customer insights and brand awareness through to lead generation and conversation rate optimisation.

He is now Digital Marketing Director at Paper Gecko, which helps businesses and professionals take control of their digital presence and present themselves in a way that inspires, impresses, and builds confidence in their products, and services.

Interview Covers

Changes in law firm digital marketingWhen is the right time to build a new siteTypical timelines for website buildWhat good planning looks likeGetting everyone on the same pageHiring digital marketersTriggers for needing a new websiteNew trends comingForward planningCommon mistakesWaterfall vs agile planning

We spoke with Zac Robinson about how he helped his law firm successfully implement a complete brand refresh. We’ll discuss the lessons he learned during each stage of the rollout, unforeseen challenges, and the small things you may forget if you’re about to take this on at your firm.

Zac is the Marketing and Business Development Manager at Tilleke & Gibbins, a Southeast Asia-based law firm. He focuses on business strategy and sustainable law firm growth in emerging and frontier markets—currently, Cambodia, Laos, Indonesia, Myanmar, Thailand, and Vietnam.

Interview Covers

Why now? Triggers for a branding refreshWorking team arrangement & communicationApproving design ideasUpdating other parts of the brand identityTips for those just startingRollout campaign (during a pandemic)Advice for BD teams

Roundtable Session Covers

Client experiences with the refreshUsing staff in photosBrand guidelines & trainingTips for finding website designersCreating an RFPProject management systemsManaging dissenting partnersItems dropped in the refresh

We spoke with Carl White about how BD and marketing teams can help transform their firm’s client experience. In this session, we identified some proven tips and tools that keep clients happy and improve referrals.

Carl is the founder of CXINLAW, a consultancy that specializes in client and customer experience development within the legal sector. He is also a Director at PWC Newlaw and Distinguished Fellow at the Centre for Legal Innovation, College of Law (Australia).

Download the CXINLAW report: First Impressions Convert: Increasing Profitability from the First Touchpoint

Interview Covers

What is client experience?When do firms ask for help?BD Teams getting startedMapping the client's journeyCommon issues at first contactHow to make changes stick

Roundtable Session Covers

Dealing with sensitivitiesWhat the mystery shopping process looks likeCommon ways firms drop the ballWays lawyers can improve the first interactionWhy BD teams should be in client intro meetingsClient experience after you've billedMotivating lawyers to focus on client experienceMapping the client journeyTips for improving the billing processNo 1 thing firms are doing wrong

We spoke with Camila Reyes about the issue of diversity & inclusion in law firms. In this session, we discuss Camila’s transition from Australia to Chile, issues female lawyers still face in South America, and steps firms can take to become more diverse and inclusive.

Camila is an intellectual property lawyer and entrepreneur who has worked in the legal industry in both Australia and Chile for over 10 years. She is now the CEO of Levo Legal, a Chilean-based firm dedicated to the protection of creative and digital assets.

Interview Covers

Difference working in Australia vs ChileMaternity leave differencesFemale leadership in LATAM4 steps to promote diversity & inclusion

Listen to the full session on our website covering:

Flextime in LATAM firmsInsourcing lawyersClients who discriminate against women lawyersFeaturing women lawyers in marketingPromoting LGBTQ lawyersNetworking issuesLaw school & ethics trainingBar association involvement