In this episode, Felicjan talks with Mikhail Myzgin the VP of Marketing at Slice about the concept of a media company.

It's a term that has been gaining a lot of attention in the marketing space and in this episode, you'll learn what every B2B Leader should know about it. You’ll learn how businesses can thrive in a competitive space and why this concept is great to work around the 5 stages of marketing.

But more importantly, you'll see that the content a media company creates is different from other marketing assets. Mikhail shares the biggest challenge he encountered when building a media company at Slice and a few tips you can follow to use this concept.

Welcome to Be a B2B Leader - Your b2b knowledge base. In this podcast, we'll show you what you have to learn to be a real leader in the B2B world. We are building a knowledge base where you can find information and practical advice that will help you advance in your career as a marketer and business professional.

We'll interview leaders from different fields like marketing, sales, HR, customer success and more. Because you have to learn a lot to step into a leadership position. If there is a topic a B2B Leader should know about, let us know, we'll cover it here!

Remember that leaders are made, not born!