Sell your thoughts to your brains. Yes! We know we do have 2 sides, the emotional side and the logical side, and the former tends to win... (a number of times). It's easy for us to procrastinate, easy for us to push things off, sweep things under the rug and it's not our emotional's side fault. They are programmed to keep us safe, and happy and sometimes the stars is just hard to align.

So... I figured it'd be great if we can... allow our logical side to be a salesman so we can get the emotional side on board; so why not!?