Be BOLD Branding

One of the most important things to consider when you’re trying to attract investors, donors and sponsors is your brand.  That’s exactly why Chason Forehand came to us for help.  Chason is the founder of HR-4U, a nonprofit with a mission to empower change-driven companies and their leaders to advocate for and uplift their employees with living wages, worth, and wellbeing.  In this episode, we’ll learn about his personal journey, and how this remarkable business and mission actually began.

Episode Highlights:

00:50 Chason Forehand's Journey: From Culinary Arts to Championing Living Wages

04:17 The Birth of HR4U: A Mission to Uplift Employees

05:45 Facing Industry Pushback and Advocating for Change

11:29 The Vision of Transformation Kitchen: Empowering Through Culinary Skills

16:11 Joining Forces with Brand Face: A Branding Journey

19:59 The Impact of Branding on HR4U's Mission and Future Plans

27:19 How to Support HR4U's Mission for Living Wages

Every coach, consultant or expert needs to know how to leverage their successes.  Many of our guests and clients have some incredible, high profile experiences under their belt.  However, they don’t always know how to capitalize on them to grow their business. Our guest in this episode is Viren Mayani.  He grew up in India watching Hollywood movies and dreaming of moving to the United States.  Years later, he would become part of the fabric of some of the world’s most impressive events and experiences with The Dalai Lama, Mahatma Gandhi, Coretta Scott King, Michelle Obama, and several Nobel Laureates, to name just a few. Learn how his servant leadership instincts and intentions made it all happen.  

Episode Highlights:

00:00 The Universe's Miraculous Motion: An Introduction

00:40 Viren Mayani's Journey: From Hollywood Dreams to the White House

04:02 The American Dream Through Viren's Eyes: A Tale of Resilience and Wonder

10:17 Encounters with Nobility: Lessons from Nobel Laureates and the Dalai Lama

15:58 The Paralympic Spirit: Overcoming Adversity with Grace

19:22 A Life Transformed: From Near-Death to a Mission of Peace

25:34 Reflections on Nonviolence and the Power of Simplicity

27:30 Invitation to Connect: Viren Mayani's Open Call

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Personal branding has been the rage the last few years, but in our opinion, few people truly understand the significance of it. Yes, telling your story, showcasing your differentiation and having a consistent and recognizable presence are just a few of the things a great personal brand can do.  But what’s the NUMBER ONE job of a personal brand?  We unveil it in this episode, and explain exactly how it can make a tremendous difference in the number of opportunities that come your way. 

Episode Highlights: 

01:23 The Journey to Understanding Personal Branding

02:26 The Importance of Branding in Business

02:58 The Number One Job of a Personal Brand

05:02 The Power of Perception in Branding

05:48 The Role of Branding in Sales

06:35 The Challenge of Getting to the Table

08:58 The Future of Branding: AI and Branding

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If you have a business that impacts humanity, how do you get that point across through your personal brand in a compelling way?  Today’s guest is Ken Alston, the author of Real Circularity, The Practices & Approaches to Turn Theory Into Reality.  His mission is to create or spotlight more sustainable brands that are positive on the environment and humanity, while allowing for massive growth.  In this episode, we learn how he became a well known expert and author on the topic of sustainability.

Episode Highlights:

01:46 Ken Alston's Journey to Sustainability

05:57 The Impact of Sustainability on Personal Brands

08:27 Understanding the Definition of Sustainability

11:22 The Importance of Sustainable Development

15:52 The Role of Bees in Sustainability

18:28 The Intersection of Business and Sustainability

20:05 Real Circularity: Turning Theory into Reality

23:31 The Future of Sustainability in Business

Should you focus on the QUALITY of prospects you want to attract…or the QUANTITY? Million dollar question.  And the answer is simple.  BOTH…but in a specific order.  Tune in and learn exactly how it’s done as we share the simple secrets to doing both, and turning this million dollar question…into a million dollar business.

00:00 Introduction to Predictability in Business

00:19 The Power of Personal Branding

01:11 My Entrepreneurial Journey

01:50 The Role of Personal Branding in Attracting Prospects

02:43 The Art of Calling Out Your Prospects

03:17 Case Study: Shannon Russell's Career Transition Coaching

04:37 Creating Predictable Prospects

Are you trying to build a stand-out business based on the needs and desires of your team members…as well as your clients?  Our guest in this episode is Leslee Cohen. Leslee is an attorney who spent 20 years honing her skills, mostly working for a large Chicago firm.  In 2010, she left to form her own company, called AllRise.  Her team of attorneys work flexible hours and are spread throughout the U.S. Tune in and learn how they manage working with top level clients while achieving a superb work-life balance in the process.

Episode Highlights:

01:07 Leslie's Journey to Becoming a Lawyer

01:58 The Struggles and Realizations in Law School

03:02 The Versatility of a Law Degree

04:00 Transition from Big Firm to Starting Own Firm

09:06 Challenges in Starting a Business

11:19 The Birth of 'All Rise'

14:06 The Vision and Mission of 'All Rise'

21:10 The Impact and Success of 'All Rise'

25:10 Conclusion and Contact Information

Have you felt frozen when it comes to your business?  Paralyzed from making the next move because you literally don’t know how to proceed?  Today, we’re talking about the top 5 fears that are literally freezing your success.  Tune in as we unfurl each fear and help you remove the misconceptions and overcome the obstacles that are holding you (and your brand) back from massive success. 

Episode Highlights: 

00:00 Introduction to Overcoming Business Fears

01:00 Fear of Focus: Understanding and Overcoming

03:03 Fear of Competition: How to Stand Out

04:47 Fear of Overwhelm: Managing Your Brand

06:23 Fear of Failure: Embracing and Learning from Mistakes

08:29 Fear of Investment: Making the Right Choices

10:54 Conclusion: Building a Freedom Based Brand

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Approximately 90% of coaches, consultants and experts have told us they’re NOT charging what they’re worth.  In this episode, we break down the main cause of that massive problem.  We share our Personal Brand Litmus Test, which contains four simple questions.  If your answer is ‘no’ to any of the questions, your BRAND is likely the problem.  Tune in and take part in this critical exercise, and learn how you can turn it all around quickly and confidently. 

Episode Highlights

00:00 Introduction to Personal Branding

00:55 The Importance of a Well-Defined Brand

01:29 Showcasing Your Brand: Messaging and Imagery

02:28 Consistency in Brand Display

03:06 Is Your Brand Making You Money?

03:30 The Global Competition in Branding

04:04 Recap of the Personal Brand Litmus Test

04:30 Turning Your Purpose into Profit

04:45 Conclusion and Call to Action

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If you’re selling a product or service, how can you close BIGGER deals more OFTEN?  Today’s guest is Bryce McKinley, the author of “The Five Hour Flip”.  He’s worked with some of the biggest corporations and brands to fix their sales teams.  He’s discovered, refined, and perfected a sales conversation framework that builds trust and gets prospects to open up…and sign up.  Learn his five steps to selling success in this action-packed episode.

Episode Highlights:

01:50 Bryce McKinley's Early Life and Struggles

13:29 Success in Real Estate and Lessons Learned

16:40 Bryce's Five-Step Sales Conversation 

18:10 Applying the Sales Process to Real Life

22:34 The Concept of FORM in Conversations

26:47 The Art of Asking Questions

29:55 The Importance of Closing the Deal

41:11 Connecting with Bryce McKinley

If you aren't positioning and presenting yourself and your offerings the right way, you could be leaving as much as $250k on the table.  What would it mean to you if you could close this gap and finally attain the abundant business and life you’ve always imagined?  In this episode, we unveil the 4 ways your brand could be holding you back by leaving mounds of money on the table. Show up ready to answer the tough questions, and set a new plan of action to get your brand on track and make your business massively profitable. 

Episode Highlights:

00:00 Introduction: The Importance of Branding

00:31 The Cost of Not Maximizing Your Brand...

01:16 Four Ways Your Brand Could Be Losing You Money

01:19 The Power of Positioning and Attracting Ideal Customers

03:02 Differentiating Yourself: The Key to Standing Out

04:18 The Cost of Lack of Focus in Business

07:19 Clarity in Offering Solutions: A Must-Have for Success

09:52 Conclusion: How to Get Help and Improve Your Brand

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