Be BOLD Branding

Did you know that 98% of people meet your brand before they meet you?  Whether it’s social media, your website, online profiles, emails they receive from you, signage, etc…people are exposed to your brand long before you speak to them or meet them in person.  The important question is, how is your brand representing you?  Are your prospects able to tell what you do, who you serve, and what you stand for before you even meet?  If not, you could be losing massive opportunities to even have a conversation about your business.  In this episode, we’ll dive into the problems and the solutions to create a powerful brand that precedes you. 

Episode Highlights

00:00 Introduction to Personal Branding

01:02 The Importance of a Strong Personal Brand

01:36 Common Branding Mistakes

02:14 Understanding the Importance of a Personal Brand

02:37 Reasons Why People Struggle with Branding

03:55 The 3D Formula for Personal Branding

06:01 Conclusion and Call to Action

How do you take a complicated profession and simplify the language and approach in a way that revolutionizes the industry?  Jodie Lamb is a structured settlement specialist, as well as a BrandFace client.  And she’s changing the industry. Even if you know what structured settlements are, you can imagine that it isn’t easy to express what you do and the life changing benefits you provide.  In this episode of Be BOLD Branding, Jodie shares how she got started in this space, and how her new brand clearly defines how she helps her clients safeguard their financial and future security.

Episode Highlights:

00:00 Introduction and Welcome

00:32 Understanding Structured Settlements

03:04 Jody's Journey into Structured Settlements

06:19 The Importance of Safeguarding Settlements

10:59 The Challenges of Branding in a Niche Market

12:42 The Branding Journey with BrandFace

19:08 Overcoming Challenges in the Branding Process

26:50 Conclusion and Future Plans

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Many people have attempted to build a national referral network in real estate. And many have fallen short.  However, Cherie Harrington from Carlsbad, California, has built a powerful network.  At the center of the network is the state of California, and it's no secret that a mass exodus is taking place in California.  Noticing this, Cherie also started a Facebook Group called “Leaving California”.  In this episode, she shares how she and her national hand-selected group of agents make sure each cross country move is stress free and seamless for their clients. 

Episode Highlights:

00:00 Introduction and Vision for the Group

00:37 Understanding California's Mass Exodus

00:43 The Power of Networking in Real Estate.

02:27 The Journey of Building a Referral Network

06:05 The Impact of the Real Estate Referral Network

07:44 The Genesis of 'Leaving California' Facebook Group

10:09 The Importance of Knowing Your 'Why' Before Moving

25:26 The Value of Long-Term Relationships in Real Estate

If you’re like many business owners & entrepreneurs, your business is a part of your deeper calling.   But how do you follow that path seamlessly and with great purpose?  Today’s guests are Kraig and Desiree Bougher, and they have done exactly that.  They’re here to share their journey and mission to inspire other Christian business leaders like themselves to take their faith actively into the marketplace.

Highlights: 

01:01 The Journey of Starting Their First Business

02:23 Transition from Recognition Programs to Promotional Products

03:49 Transition to Helping Christian Business Owners

05:28 The Birth of Ignite Christian Business

06:47 The Impact of Ignite Christian Business

10:21 The Importance of Networking and Leadership

16:57 Closing Remark

If you’re a military veteran who’s transitioning back to civilian life or you know someone who is, today’s episode could literally change lives.  Our guest is Shawn Welsh, a retired Army veteran of over 20 years who has made it his mission to educate others about the 45,000 programs available to veterans as they exit service. Tune in and learn how and why he got started in this quest, and how his Vet SOS podcast is helping veterans everywhere.

00:00 Introduction and Overview of the Podcast

02:23 Shawn's Transition Back to Civilian Life

03:41 The Importance of Networking and Mentorship

06:09 The Role of VET SOS Podcast in Military Transition

07:42 Highlighting Various Organizations in the Veteran Transition Space

21:02 The Power of Personal Branding

27:30 Connecting with Shawn and Final Thoughts

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Is there an actual blueprint on how to become a successful real estate agent?  Our guest in this episode is Sonny Moyers, the author of The Architecture of the Real Estate Practice.  Using the principles and practical strategies that he now shares in his book, Sonny became an award-winning, successful agent in the Dallas Ft Worth area. Between 2004 and 2018, he was in the top 4% of all real estate agents nationwide. He was also in the top 1% of all agents in Texas for numerous years.  Learn how he did it, and how you can tap into those same principles that brought him major success regardless of your industry.

Best Moments:

03:05 WHY HE GOT INTO REAL ESTATE

08:14 HOW HE BECAME SUCCESSFUL AS AN AGENT

9:48 WHY HE GOT INTO REAL ESTATE

13:15 BIGGEST REAL ESTATE BRANDING MISTAKE

16:49 HIS GOAL IN REAL ESTATE

20:19 DEFINING A PERCEPTIVE SALE

23:59 WHY HE WROTE THE BOOK

When life forces you to pivot, incredible things can happen.  In fact, John Schuchman went from losing his W-2 job in 2019 to creating a 6 figure business in real estate in just twelve months…with no advertising, no cold calling, and no pitching. And on top of that, 100% of his clients have left him a positive review.   Tune in and learn his top secrets for getting people to know, like, and trust you through organic social media. 

Best Moments

02:02 From Employee to Entrepreneur

07:01  The Power of Your Personal Brand

16:55 Fearless Social Media Presence

23:58 Bucket List Wanderlust

24:47 Connecting Beyond the Screen

If you’ve been considering starting a podcast, or if your podcast hasn’t yet hit its stride, this episode is for you.  We’re speaking with Courtney Elmer, the founder of The EffortLESS Life®.  She’s also a globally-ranked podcast host, and creator of PodLaunch™. She’s known for helping six and seven figure entrepreneurs go from ‘unheard expert to in-demand thought leader’ with a top ranked podcast.  Listen in as we discover the one thing that consistently got her into trouble…but also gave her a solid and successful business direction.

Best Moments

01:16 From Diagnosis to Entrepreneurship: Choosing Growth in Adversity

06:28 Empowerment in Difficult Times: Choosing Perspective for Personal Growth

09:12 Finding Purpose Beyond Myself: A Shift from Self-Focus to Service

16:58 Podcasting Epiphany: From Frustration to Deeper Connections

24:04 Amidst the Noise: Listening to Your Inner Voice in a Cluttered World

25:43 Beyond Consistency: Selling Your Podcast's Value for Impact

28:18 New Orleans Chronicles: Lessons in Diversity and Fun

29:35 Connect with Courtney: From DMs to Podcast Workshops

When we talk about life changing messages on this podcast, our guest in this episode embodies that probably more than anyone we’ve interviewed.  Emily Hartstone’s personal brand has become very personal over the last 9 years.  In the process of battling rare diseases since being diagnosed in 2014, she realized that the healthcare industry was trying to ‘take away her timeline’.  This prompted Emily to start her own foundation called Empower the Patient, helping people learn how to become their own health advocate.  In addition to being a highly accomplished entrepreneur, she aims to share her journey and create positive change in the healthcare industry.

Best Moments

01:52 Fighting Misdiagnosis: My Journey with Graves Disease

04:35 Rare Diseases: A Journey of Diagnosis and Determination

12:43 Taking Control: Empowering Patients with Rare Diseases

19:59 Navigating the Medical Maze: Doctor Shopping and False Alarms

24:03 From Isolation to Advocacy: Empowering the Patients Community

26:52 Connect with Empower the Patients: Finding Support and Resources

If you’re accomplished at what you do, but you feel like you’re coming up short in your goals, you need to hear this conversation. In this episode, we speak with our client and close friend, A.K. Moss, an acclaimed poet and storyteller.  As you’ll hear, Kathy is extremely accomplished, but she wasn’t able to hit her goals or charge what she’s really worth…until now. As you may know, building profitable personal brands is what we do…and as it turns out, all she needed was some focus and direction to change everything. 

Best Moments

01:47 From Humble Beginnings to Poetry Passion

06:01 Opening for Baxter: A Tight 25 Minutes

10:02 Discovering the Power of Stories

12:28 Unlocking the Value Within

14:14 Communicating with Impact

20:42 Finding Connection and Growth on the Journey

27:24 Life-Changing Lessons from BrandFace

29:10 Finding Solitude in the Desert

30:28 Connect with AK Moss at AKMossBooks.com