Be BOLD Branding

Is your brand ‘almost there’?  In other words, do you have an awesome brand concept, but you’re just not sure how to pull it all together to make it PROFITABLE?  You’re in luck, because in this episode, we speak with a BrandFace client who was in that exact spot, and he’s planning to spill the beans on his entire branding journey with us.  Learn the most eye opening part of the process for him, as well as how his brand is making him much more profitable these days.

Best Moments

01:26 What do you got to lose? Why don't you do it?

04:07 I had no clue about branding or its importance

07:16 I never heard anything like this

09:58 It was the little things that made a big impact

14:45 I needed to have clarity and you helped me tie it all together

17:23 I just can't imagine someone not getting value

21:08 If you're consistent, you can have fun

24:27 The core principle of the hounds

25:26 If you're interested in increasing your net worth, sign up for that

It’s one thing to have an amazing product or service to offer, but it’s another to get that product or service NOTICED.  If you’re struggling with the latter half of that, you’ll love our guest today.  Christina Daves is a PR strategist, inventor, on-air lifestyle expert, speaker, and author. After inventing her own product and working her way into over 50 media outlets in less than a year, she became passionate about helping others understand and go from Established to Known™.

Best Moments

01:50 I figured out a formula that is foolproof

03:49 That's how you constantly get invited back

06:10 Be that expert for your local media

08:11 That's where the brand piece comes in

09:43 Trust me on this, you can build these relationships

11:38 If you can just touch one person, you've done your job

14:39 Numbers don't matter as they did

15:58 I launched the podcast. We just started

19:22 A confused mind never buys

20:48 We felt like we were on a movie set every day

23:28 I can help you become more visible

If you’re like most experts, you feel like you’ve been on so many podcasts, summits, and panels, and you’re wondering if it’s all worth the time. As you know, building profitable personal brands is all we do, and we can’t stress how important it is to POSITION…PACKAGE…AND PRESENT yourself AND your super power with great clarity FIRST.  Once you do that, you can LEVERAGE that brand to make all of your appearances PROFITABLE.  And that’s where this guest comes in. We speak with Melanie Benson, Authority Amplifier & Possibility Ignitor for Expert-preneurs.  She has a proven track record of accelerating results for her clients by helping them leverage other people’s audiences.

Best Moments

1:55 The power of the right question can be a huge catalyst to shift our perspective

03:48 Three keys that I think are a super big deal breaker

5:54 Pitch well and know which topic is going to have an impact on that show 

12:14 Transform the competition into collaborative partners

15:10 The fourth mistake is you don’t really know why you’re going out and guesting

17:31 Having a podcast elevates your authority  

20:17 Guesting is so powerful, it’s an accelerator

24:14 Just be willing to do it and learn from it  

25:15 I am a different person when I am in that part of the world

26:33 A resource that I’m going to gift to the audience today

27:59 A lot more can happen when we co-create rather than compete

Get Melanies free score card and guide to avoid the 17 BIGGEST mistakes as a podcast guest! Get More Leads & Clients Through Podcast Guesting

Did you know that your voice is the number one instrument to either create that relationship or repel the person that's listening to you?  So, how can you be certain that you’re using your voice in the most powerful way possible? In this episode, we speak with Mary Chan, a Podcast Strategist, Voice Coach, and Voice-Over Artist who believes in empowering women to find their voice.  After working in radio for 20 years, she struck out on her own and founded Organized Sound Productions, a podcast production and consulting company.

Best Moments

1:42 I was mostly a commercial producer

2:39  I just prayed for someone to talk to when I was a kid 

4:26 Voice is your number one instrument

5:37 If people are not really interested their voice starts being monotone

7:07 When listening to yourself, you’re not hearing the way others will 

9:11 Start a business from home, see how that works, and if you can help people

13:10 What’s your heart’s message and how can you put it out there using your voice?

13:45 How do you want your listener to feel?

18:50 You and your voice are worth it

20:25 They had such a great heartfelt message but they just couldn’t get it past that wall

23:10 Breathing is key. One breath. One thought.

25:31 It’s a cliffhanger, they’ll wait for you to finish your thought

27:47 Any type of interest that you have. They’ll probably have it.

29:24 Organizedsound.ca or “The Podcaster’s Guide to a Visible Voice”

With the latest release of Chat GPT bringing AI into the forefront of business, it’s just more proof that technology changes more rapidly than the blink of an eye.  Should businesses be afraid of AI…or embrace it? In this episode we speak with Aaron Shapiro, a visionary entrepreneur and the face behind his new business, called Product…which helps future-proof businesses and set them up to thrive in the midst of ever-changing technology.

Best Moments 

1:03 After many companies I started a new business called “Product”

2:11 A whole new world for companies 

4:31 Make the cost of producing content literally zero

5:54 Use powerful tools to bring ideas to life

11:10 How do you become that definitive answer that Google or ChatGPT shows up?

17:11 A game changer for how we interact with the internet

19:48 Focus on these new technologies to be successful in this new environment

21:34 People are still trying to figure out a lot of what this technology is about 

22:58 The AI eliminated a lot of labor that was required for all agencies

24:36 The messaging needs to say the same all the time

28:22 The most fascinating culture

30:10 The best place to reach me is the “Product” website which is productinc.com

How we dress is an extension of how we express ourselves, and also how we want people to feel about us. That’s a big part of your personal brand, because “you never get a second chance to make a first impression”. That quote has been attributed to both Oscar Wilde and Will Rogers, but today’s guest embodies the meaning of that every day. Roberto Revilla is the founder and Tailor-In-Chief of Roberto Revilla London. He’s also the producer and host of the Tailoring Talk Podcast. You’ll love his dynamic take on tailoring and what he says about the right suit feeling like a second skin.

Best Moments

1:29 The way you dress has an impact on how the world sees you

8:16 Helping people is my raison d’être

14:36 I would literally put myself at risk for my clients 

19:26 The starting point is to take advice and find someone that you can trust

21:58 A good bespoke piece of clothing built with you in mind is a second skin

24:56 Work out what your superpower is

30:52 I love our planet, I just can't choose

32:12 Just Google my name and I just come up everywhere

How can you build a massive referral business with the RIGHT partners?  In other words, instead of having 500 people you maintain relationships with…what if you only focused on 50?  Or even 15?  Today’s guest is the international bestselling author of The Upstream Model, a concept he created for tapping into referral partners upstream in the sales process.  His name is Justin Stoddart, and he’s the Founder of Think Bigger Real Estate and CEO of Pro Insight.  Listen in as he shares the secrets to fishing upstream.

Best Moments

1:28 A bigger problem it’s not having time for the ones we love most 

2:01 Add value to that strategic partner to get referrals

7:28 Get the furthest amount of traction with the least amount of effort 

13:37 When you start to think like that, your value proposition becomes invincible

17:24 Integrate your value into the business of other professionals

25:46 How much money in commissions is waiting for you

26:37 That’s where anybody should start any concept of marketing

28:13 Tell me that you heard me on this podcast

What’s your next big summit to climb?  When our client, Jenn Drummond, pondered that same question, she took the challenge farther than most of us could ever imagine.  In fact, just a few days ago, on June 1, 2023, Jenn became the first female to climb the 7 seconds summits, earning her a world record.  These are the second tallest mountains on each of the 7 continents.  Most experienced mountaineers will tell you that those are a higher degree of difficulty than the first 7.  So, WHY did she do it?  HOW did she do it?  And how can that help YOU go from a life of success…to a life of significance?  Grab a seat and tune out the noise, because this is a story you’ll never forget.

Best Moments

2:25 Stop and question, are you living a life of significance? 

6:14 Anticipate the next part of the request and provide it

9:58 Declare who you are and be impeccable with your word

14:06 It's truly the journey that we're on, not the destination. 

21:21 The true reward is really having significance and impact

23:38 Don’t miss the impact you can have by doing things you're passionate about.

30:15 A country filled with natural, beautiful resources

33:25 Join the “rest and recovery” challenge

Jenn Drummond | Official Website | Home

You’re an Executive…but are you a LEADER?  That’s actually the name of the book written by our guest, Sonya Shelton.  And we think it’s a fair question. In fact, LOTS of people can be good at what they do, but can they be the leader that can build a dream team?  Sonya founded Executive Leadership Consulting in 2007 from her passion for partnering with leaders and high achievers to create a clear vision and build work environments where employees are fulfilled and completely committed to their organization’s success.  Her Red Thread Leadership concept is what we’re talking about in this episode.

Best Moments

2:22 It’s all underlined with the foundation of trust

5:19 Running fast on the speed of change with tons of uncertainty

7:45 A fish can’t see its own water

10:15 You can’t just lean on your title

12:45 Engage them and show them what their superpower is

15:12 Most people don’t know their “why” or they have it wrong

17:53 94% of people are feeling stressed at work 

23:05 A place unlike any place I’ve been

24:23 How to stand out in your personal brand

25:13 I’d love to give your listeners…

How BIG are your goals? When we think about tackling our big goals, we often overlook the small steps it takes to make it happen…AND the different areas of life we need to change to make those bigger goals come to life.  Our guest in this episode is Neena Perez, a podcaster and coach who helps women to challenge and transform their thinking while giving them new tools to think differently. Her main goal is to motivate them by transforming their thoughts, because better thoughts lead to better actions, and better actions lead to better results.

Best Moments

1:21 Take what you’ve been through, and start making your lemonade

3:48 Define and write down your goals and aspirations

6:31 Surround yourself with the support of people, a tribe

9:08 Be the type of person that keeps your word to yourself

13:40 Diet is not just in food, but in your eyes, in your ears, etc. 

16:26 If you’re not sleeping well, you’re not crushing your goals

18:21 Stop and ask yourself, am I wasting time?

20:59 Home is where the heart is, but where is your heart?

24:05 Is your job actually supporting your goals?

26:49 Islands with extremely see-through blue water

27:50 You can find me anywhere