Most business owners spend 80% of their time trying to please 20%
of their client base that isn't their perfect patron.

During this episode we sit down with CEO Mike Maddox of ASK to discuss why it's so important
to select clients that align with your core values, how to better qualify the leads coming through
your door, and why getting crystal clear on WHO your ideal client is will help explode your
company growth in the end.

As Michigan roles out its new Auto Reform, I’m sure you have a lot
of questions. During this episode, Luke and Eric offer some much needed clarity on what you
can expect to change, how it may affect your rates, and what conversations you should be
having with your agent right now.

Could these common mistakes be the reason you’re not closing the deal with clients? During this episode, Luke and his guests share faulty tactics commonly used by insurance agents to sell to clients, why they don’t work, and what the real keys are to landing the sale.

Continuing their conversation on how to scale your insurance agency, Luke and his guests talk about his experience scaling The Mardigian Agency and what tools/systems you need to implement to be successful.

Joining in for this conversation is scaling coach Richard Shaull with Unleashed Academy.

Most insurance agents start out on their own, but how do you continue growing when your personal time and resources are maxed out?
During this episode, Luke and his guests share the measures he took to scale his insurance
agencies and what other agents need to do to unlock the growth potential of their business.

Life has an interesting way of opening up new doors.

During this episode, you’ll hear the backstory behind how/why Luke and Eric became insurance
agents. You’ll also hear from our special guest, Harrison Gunden, who was in the military, then
law enforcement, then transitioned to insurance!

In May, a dam breach caused a horrific flood to spread across Midland, Michigan. This forced thousands to evacuate in the midst of the COVID-19 pandemic. As a result, hundreds if not thousands of homes were completely destroyed. Which begs the question: will insurance cover this?

During this episode, Luke and Eric talk about why (and why not) and what you need to be looking out for to ensure your home is protected in the event of a natural disaster.

Thanks to the COVID-19 pandemic, the need to conduct business virtually is more important than ever. As more of us conduct our meetings over video conferencing software like Zoom, it’s important to avoid common mishaps that make those meetings less effective.

During this episode, we’ll address 3 massive mistakes you need to stay clear of in order to host better Zoom meetings with your team and clients.

When times get stressful, is your gut reaction to control or to lead? While it may be tempting to let fear and anger dictate your decisions, you could be leading yourself (and your team) down a slippery slope.

During this episode, Luke and Eric continue their conversation from Part 1 about the difference
between being a controller and a leader; and why LEADING your team through a crisis versus controlling them will put you further ahead in the end.

Most people view their staff like a football team. They look at their players, take into consideration each person’s skill, assign them a position, and hope for the best. But what if your ability to lead your team well has less to do with you getting to know your team and more to do with your employees getting to know YOU?

During this episode, Luke and Eric talk about how knowing your identity and leveraging that knowledge to lead your team is one of the most powerful ways to get more fulfillment (and
accomplishment) from your work and staff.