Small business owners and entrepreneurs often fall into a few common marketing traps due to a lack of experience or understanding of key marketing principles. By being aware of these pitfalls and actively seeking to avoid them, marketers can improve their strategies and garner better results. Tune in as Jakob Eliason dissects these common marketing traps so you can break free and boost your business success:

The key moments in this episode are:
00:01:41 - The Sin of Certainty
00:07:19 - Marketing to Yourself
00:11:16 - Product First Mentality

If you're feeling frustrated by the lack of success from your traditional marketing efforts, you are not alone!

On this episode of the Be Known Marketing podcast, we're diving into the untapped power of virtual events.

From shortening sales cycles to increasing close rates and deal value, tune in to learn how virtual events offer a game-changing advantage for businesses.

The key moments in this episode are:
00:03:39 - Virtual Events and Advertising Costs
00:08:13 - Building Authority and Trust
00:10:10 - Building a Database of Contacts
00:12:28 - Higher Intent Lead Generation
00:19:53 - Enabling Outbound Sales with Virtual Events
00:22:31 - Increasing Close Rates and Deal Values

Be Known helps professional service companies get more out of their digital marketing. Contact us today at www.beknownonline.com for a free consultation.

Does this sound familiar? You've been told to increase your marketing efforts, spend more on advertising, and try every new trend in order to achieve better results. But what if I told you that all this effort may be causing more harm than good? The pain of investing time and resources into marketing strategies that yield minimal results can be frustrating and disheartening. It's time to break free from the ineffective action and discover the power of doing less in your marketing efforts.

The key moments in this episode are:
00:04:31 - The Thing Before the Thing
00:10:26 - Choosing the Right Mousetraps
00:15:05 - The Power of Webinars and Virtual Events
00:32:28 - Less Channels
00:34:44 - Less "Conversions"
00:44:59 - Smaller Objectives

Be Known helps professional service brands get more out of their digital marketing. Contact us at www.beknownonline.com for a free strategy and discovery call.

If you're feeling overwhelmed by your marketing efforts, constantly trying different strategies and seeing little to no results, then you are not alone! Many businesses find themselves in this frustrating situation, wasting time and money on ineffective tactics.

In this episode, Jakob Eliason breaks down the Inside Out Approach to Marketing Planning, a framework we use to prioritize projects effectively (and profitably).

The key moments in this episode are:

00:00:12 - Introduction
00:01:33 - Marketing Funnel Models
00:03:30 - An Inside Out Approach to Marketing
00:07:22 - Starting with Existing Assets
00:11:18 - Expanding to New Audiences
00:16:43 - The Importance of a Strong Foundation

www.beknownonline.com

If you're feeling frustrated and overwhelmed by the endless cycle of hiring and firing freelancers who just can't seem to get the job done, then you are not alone! Instead of finding the competent remote marketing talent you need, you may be stuck with a revolving door of underqualified individuals who drain your time, energy, and resources. In this episode, Daniel Pope, Founder of Be Known, shares his process for finding and attracting great marketing talent for our agency.

The key moments in this episode are:
00:01:10 - Delegation Process

00:03:02 - Figuring Out What You Need

00:07:37 - Creating a Job Post

00:18:41 - Vetting Process

00:23:16 - Compensation and Negotiation

00:26:12 - Reference Checks

In B2B marketing, the thank you page can be a game-changer. But many companies leave money on the table by not optimizing them. Join Jakob Eliason and Daniel Pope as they discuss how you can optimize your thank you pages to drive better outcomes from your marketing.

The key moments in this episode are:

00:00:13 - Introduction to the Thank You Page Strategy,
00:02:58 - The B2C Thank You Page Strategy
00:09:51 - Applying the Thank You Page Strategy in B2B
00:12:32 - Leveraging Thank You Pages in B2B Content Syndication,
00:16:39 - The Importance of a Call Booking Form on your Website
00:18:21 - Differentiating Between Email Subscribers and Leads
00:21:37 - The Underutilization of Thank You Pages
00:25:01 - The Importance of Not Leaving Opportunities on the Table

If you're looking to optimize and improve your company's marketing strategy, this episode is for you. Join Jakob Eliason as he shares insights on the present and future of YouTube, effectively allocate your marketing budget, and ideas to tailor your strategies to fit your customer needs.

The key moments in this episode are:
00:01:48 - YouTube's Growth
00:09:03 - Creating Valuable Video Content
00:12:25 - Budget Allocation in Marketing
00:14:44 - Facebook Is Not Dead
00:18:36 - Understanding the Purpose of Facebook
00:20:35 - Avoiding Copying Competitors
00:28:01 - Steps to Control Your Marketing Strategy,
00:31:46 - Planning for the Future

In this episode, Daniel Pope and Jakob Eliason discuss the results of new research studies conducted by Demand Gen Reports about buyer behavior and how companies measure their marketing.

Timestamps:

00:00:14 - Introduction,
00:02:32 - Importance of Advertising
00:07:58 - What Buyers Want
00:11:18 - Struggling with Messy Data
00:14:05 - Cleaning up Messy Data
00:17:35 - Cleaning and Deduplicating Data
00:19:34 - Manual Data Cleaning
00:21:48 - Key Metrics in B2B Marketing
00:25:21 - Tracking High Intent Leads
00:29:10 - Quality over Quantity

In this episode, Daniel Pope and Jakob Eliason discuss their most frequently asked questions about social media advertising, along with some of the common challenges we see companies facing.

The key moments in this episode are:

00:00:14 - Introduction
00:02:10 - Biases in Ad Platforms,
00:07:26 - Overspending and Pockets of Gold
00:09:52 - Balancing Awareness and Intent
00:14:53 - Social Media vs Sales Media
00:16:35 - Understanding your Ideal Customer Profile
00:18:23 - The Importance of Remarketing
00:20:01 - Bottom of Funnel Strategies
00:26:00 - Mapping the Buyer's Journey

Jakob was recently interviewed on the National Speakers Association's podcast, Speakernomics. We loved the interivew and wanted to share it here, too.