Jakob was recently interviewed on the National Speakers Association's podcast, Speakernomics. We loved the interivew and wanted to share it here, too.

Daniel and Jakob sit down to discuss the current state of Marketing Automation and how to use it to win with your business.

Jakob and Daniel sit down to discuss attribution modeling and the different ways that you can track behavior through the pipeline.

Daniel and Jakob discuss one of our most-asked questions... "what marketing strategy will work for me?"

If you're feeling frustrated and overwhelmed by the lack of customer demand for your products or services, despite all the effort you're putting in to create and promote them, then you are not alone! Many businesses find themselves in this situation, pouring resources into marketing campaigns, social media advertising, and sales tactics, only to see little to no results. Instead of seeing an increase in demand, they are left with stagnant growth and dwindling sales.

It's time to break free from this cycle and discover the three stages of demand: creating, capturing, and converting, to finally achieve the successful business growth you've been striving for.

The key moments in this episode are:

00:00:13 - Understanding Demand

00:02:29 - Creating Demand

00:03:01 - Capturing Demand

00:03:28 - Converting Demand

00:06:49 - Customer Research and Demand Gen

00:14:32 - The Importance of Investing in Marketing,

00:15:22 - Customer Research for Demand Creation,

00:16:28 - Defining Business Goals,

Does this sound familiar? You've been told to increase your marketing efforts to boost revenue, but despite your best efforts, the results have been underwhelming. You're left wondering why your actions aren't yielding the desired outcome. The pain of this ineffective action is evident in the stagnant growth and missed opportunities for your business.

It's time to understand the evolution of marketing over the past years and how it has fundamentally changed the way we buy and sell. By aligning your marketing and sales goals, you can unlock the potential for increased revenue and drive business growth.

Join us on this episode of The Be Known Marketing Podcast as we explore the transformative power of marketing and its impact on buying and selling.

The key moments in this episode are:

00:00:14 - The Evolution of Marketing and Commerce

00:02:33 - The Challenges of B2B Marketing in the Past

00:05:07 - Measuring Data in B2B Marketing,

00:08:10 - Aligning Goals and Analyzing Data

00:14:37 - Aligning Goals for Profitability

00:15:16 - Defining a Lead

00:17:06 - The Importance of High-Quality Leads

00:19:18 - Defining the Buyer's Journey

00:22:48 - Strategic Thinking vs. Tactical Thinking 

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Let's face it – we all hate being on the receiving end of a hard sell. The pushy, traditional sales process is giving way to a new era where buyers are in control. With almost 40% of buyers steering clear of salesperson interaction, it's essential to reroute our marketing strategies. In this episode of The Be Known Marketing Podcast, Daniel and Jakob discuss the importance of customer-centric marketing. Instead of bombarding potential customers with persuasive tactics, Jakob advocates for understanding the needs of the customers, adjusting your strategy according to their preferences. 

The key moments in this episode are:

00:00:11 - Introduction

00:02:38 - SMS Marketing Regulation

00:04:17 - Registration Process

00:08:35 - Effective Marketing Strategies

00:12:07 - Changing Buyer Behavior

00:14:50 - Importance of Customer Research

00:15:53 - Selfish Marketing vs. Buyer-Centric Marketing

00:16:41 - Customer Research and its Impact

00:17:55 - Challenges of Customer Research

00:19:37 - Examples of Successful Customer Research

00:29:22 - The Future of Marketing

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In any business journey, capturing the origin, challenges, and direction is vital in understanding its progression and growth. Recognizing the initial stages of a startup offers lessons that can be applied to similar situations and challenges, providing the roadmap to navigate the path to success. Operating any business, especially in the digital landscape, requires continuous learning, evolution, and adaptation to stay relevant and thrive. In this episode of the Be Known Marketing podcast, Daniel and Jakob express how the company began as a necessity, with Daniel carving a path in Facebook ads and direct response marketing strategies. They touch on the importance of recognizing potential for scalability and drilling down on producing products that the market wants. The duo's initial venture into e-commerce, the transformation to digital products and courses, and their expansion focus on B2B companies is a captivating journey of discovery, adjustment, and development.

The key moments in this episode are:

00:01:06 - Be Known's Origin Story

00:05:47 - B2C vs B2B vs B2E

00:09:21 - Challenges with B2E,

00:11:46 - Optimizing Lead Generation

00:15:40 - The Changing Landscape of Buyer Behavior

00:16:19 - Exploring B2B Marketing

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In this episode of the Be Known Marketing Podcast, we Explore the fascinating developments happening in technology and how they're being employed in the marketing space. Discover how these advancements can revolutionize industries, solve complex problems, and enhance efficiency. But, as the possibilities unfold, will these new technologies lead us into a brave new world or leave us crashing into walls? 

The key moments in this episode are:

00:00:12 - Introduction and Purpose of the Podcast

00:02:30 - Google's New Ad Transparency Policy

00:06:29 - Implications of Ad Transparency for Smaller Players

00:10:01 - Potential Impact of Ad Transparency on Ad Revenue

00:11:49 - Generative AI and its Applications

00:15:07 - The Evolution of AI in WordPress

00:16:18 - Salesforce's AI Integration

00:19:30 - Major Players Embracing AI

00:21:22 - AI for Summarizing Content

00:25:50 - AI Tools for Content Management

00:30:46 - The Power of Narrative in Marketing

00:31:25 - Salespeople's View on Marketing in B2B

00:39:42 - Apple Vision Pro: A Computer On Your Head

00:45:30 - The Changing World and Transparency

00:47:46 - AI for Problem-Solving

00:49:11 - Optimism about AI

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