Jack is one of the leading Regional Sales Managers at Act-On Software who has helped to pioneer the social selling channel. Known to the digital community as the SaaS-A-Nova of the Marketing Automation industry, Jack’s articles on social selling can frequently be seen on Act-On's blog, LinkedIn and Business 2 Community. Jack is also the co-host of @SocialHangout which features some of the most prominent names in social marketing when he isn’t busy helping businesses achieve their marketing ambitions through the power of Marketing Automation.

People Mentioned

Gary Vaynerchuk  - @GaryVee

Ann Handley - @MarketingProfs

Kim Garst - @KimGarst

Dave Kerpen - @DaveKerpen

Guy Kawasaki - @GuyKawasaki

Resources

Act-On.com  - Affordable Marketing Automation. Social, SEO, drip email, and more!

Topsy.com: Topsy allow you to search by time & place, set alerts, and analyze sentiment for every tweet ever made.

Canva.com: Canva gives you everything you need to easily turn ideas into stunning designs.

Crowdfire.com: Manage your Twitter and Instagram accounts far more effectively.

ManageFlitter.com: Provides a set of easy to use tools to empower you to work smarter and faster with Twitter.

Wordswag.co: Add text to your photos in seconds.

Books

Will the Real You Please Stand Up by Kim Garst

In this Be Real interview we talk about the passion & energy it takes to blog, and become a content marketing king.   Michael takes us through his day, and gives us some amazing insights into blogging!

This week we're going to discuss how to be honest with your Social Media content.  I will give you strategies to help your clients truly grow from a content, and community perpective.  

1)      Be Honest – I’m a huge believer that the more honest you can be with your social, the deeper the relationship will grow.  

If you enjoyed the show... please share on your social networks and connect with me at @2TALLINmania on Twitter

In the past week, I’ve heard this question multiple times “What do I post on my pages?” so I thought I would share my insights on what’s worked for me & our clients. 

I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception!   Too often I see marketers turn their social media accounts into the traditional “old-school” advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!

My suggestion…. Snap out of it, and follow a couple of these suggestions that I’ve seen truly work for our campaigns without having to pay for any additional boosting of posts!

1)     Be Personal – Show off the team, show off the minds behind the social media, what happens behind the scenes that no one gets to see!  Show this off!!