Be S.H.E.

 This week we welcome Christina Hawatmeh, founder and CEO of Scop.io, the platform that helps everyday image-makers share, get discovered, and monetize their photos and visual work. Christina is an author and has been featured by major outlets for her work elevating underrepresented visual storytellers. Tune in as Christina shares how curiosity led her from Columbia to tech and AI, the early risks of building Scop.io, and how she’s flattening access to opportunity for creators around the world.

To connect with our guest, click on the links below:

Website: https://artist.scop.io/

Instagram: https://www.instagram.com/scopioimages/

LinkedIn:  https://www.linkedin.com/company/6422340/admin/dashboard/

YouTube: https://www.youtube.com/@ScopioImages 

TikTok: https://www.tiktok.com/@scopioimages 

If Women Book: https://ifwomen.scop.io/ 

Website: www.scop.io - Get 20% discount on all image licenses or custom projects through Scopio. Just use the code COMMUNITY20 at checkout.

Connect with me:

Instagram: https://www.instagram.com/heidischalkcoaching

FB Group: https://www.facebook.com/groups/femaleentrepreneursandleaders

Spotlight to Scale: https://www.spotlighttoscale.com/blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

Ready to grow your biz: scalewithheidi.com

This week on the Be S.H.E. podcast, I’m joined by the inspiring Joyshree Reinelt, psychologist, co-founder of Innate Motion, and passionate believer that business can be a force for good. 

From her teenage years volunteering with refugee families, to shaping global brands with purpose, Joyshree’s story is a powerful reminder that mission and impact can, and should, drive our work.

In this episode, she shares her journey of blending psychology, culture, and business, and how following curiosity (and courage) can open doors to opportunities you never imagined.

If you’ve ever wondered how to build a business with both purpose and impact, this conversation will light the way.

To connect with our guest, click on the links below:

LinkedIn:  https://www.linkedin.com/in/joyshree-reinelt-9b4a354/

Website;  https://www.innatemotion.com/

Connect with me:

Instagram: https://www.instagram.com/heidischalkcoaching

FB Group: https://www.facebook.com/groups/femaleentrepreneursandleaders

Spotlight to Scale: https://www.spotlighttoscale.com/blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

Ready to grow your biz: scalewithheidi.com

 In this episode, Tammy shares how her unexpected journey into technology and HR turned into a passion for helping organizations focus on what truly matters, their people. From navigating male-dominated industries early in her career to launching her own consulting business, Tammy opens up about the challenges, fears, and faith that shaped her along the way. Join us as we dive into the intersection of faith, technology, and human resources, and discover what it really takes to show up boldly in business and life.

Tammy Castro knows the struggle of HR technology—because she’s lived it. Before becoming an expert, she was the one navigating HR systems that promised efficiency but often created more headaches. Now, she’s on a mission to bridge the gap between technology and the people it’s meant to serve.

As the author of Shiny Objects, Tammy challenges leaders to rethink how they implement HR systems —ensuring technology elevates, not eliminates, human connection in the workplace.

With over 30 years in HR tech, Tammy has seen organizations chase new tools while overlooking the people they serve. Through her writing, consulting, and speaking, she empowers HR and business leaders to realign their systems with their values—because at the end of the day, technology should work for people, not the other way around.

Tammy brings real-world insights, a refreshing mix of honesty, humor and wisdom to every conversation, helping organizations create workplaces where both technology and human connection thrive.

To connect with our guest, click on the links below:

Website: www.iamhcmconsulting.com 

LinkedIn: https://www.linkedin.com/in/tammycastro/ 

LinkedIn: https://www.linkedin.com/company/iam-hcm-consulting 

Facebook: https://www.facebook.com/iAMhcmConsulting 

YouTube: https://www.youtube.com/@iAMHCMConsulting 

Shiny Objects:  https://a.co/d/59N4vJR 

Connect with me:

Instagram: https://www.instagram.com/heidischalkcoaching

FB Group: https://www.facebook.com/groups/femaleentrepreneursandleaders

Spotlight to Scale: https://www.spotlighttoscale.com/blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

Ready to grow your biz: scalewithheidi.com

In today’s episode, I’m joined by the inspiring co-founders of EvolveMe, Judy Schoenberg and Linda Lautenberg, two powerhouse women who are redefining what it looks like to pivot and thrive in midlife. From Wall Street to caregiving to coaching, their journeys are full of honesty, reinvention, and purpose. We talk about the realities of returning to work after a break, the identity shifts that come with career transitions, and the incredible D.A.R.E. Method that’s changing women’s lives across the country. If you’ve ever felt like it was too late to start over, this conversation will prove otherwise.

Judy Schoenberg and Linda Lautenberg are co-founders of EvolveMe, a professional growth company empowering mid-career professionals to thrive in an ever-evolving world of work.

EvolveMe provides programming for companies committed to developing and retaining top talent and group coaching for women in midlife career transition.

EvolveMe partners with organizational leadership, and Employee Resource Groups focused on promoting career growth for women and their allies. By curating workshops for companies across industries, EvolveMe helps all professionals to engage and advance in their roles.

EvolveMe has been featured in numerous publications including Fast Company, Forbes.com, CNN.com, and Reuters World at Work. Judy and Linda are frequent guests on career and leadership podcasts.

Judy Schoenberg, Co-Founder, is a graduate of Harvard University and a former national executive for Girl Scouts of the USA.

Linda Lautenberg, Co-Founder, is a Harvard Business School MBA and a Chartered Financial Analyst. She spent her early career in real estate finance and securitization at Prudential and Nomura Securities. 

To connect with our guest, click on the links below:

Website: www.evolveme.work 

LinkedIn: LinkedIn.com/in/judy-schoenberg      

LinkedIn: LinkedIn.com/in/lindalautenberg 

EvolveMe’s Corporate Programming Offers: www.evolveme.work/corporate-workshops 

Free tools and resources: www.evolveme.work/freebies 

Connect with me:

Instagram: https://www.instagram.com/heidischalkcoaching 

FB Group: https://www.facebook.com/groups/femaleentrepreneursandleaders 

Spotlight to Scale: https://www.spotlighttoscale.com/blueprint 

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/ 

Ready to grow your biz: scalewithheidi.com

In this inspiring episode, I sit down with Molly Rose Speed, a former corporate professional turned entrepreneur who’s made it her mission to help others reclaim their time and design a life they love. As the founder of Virtual Assistant Academy and Virtual Assistant Management, Molly Rose shares how one denied vacation day became the catalyst for building a thriving business and an intentional life of freedom. We talk about the power of starting messy, setting boundaries, embracing fear, and staying connected to your "why." Whether you’re ready to pivot, grow, or simply dream again—this conversation will light a spark in you.

Molly Rose Speed is a trailblazer in the online business world who took control of her career by walking away from the corporate grind and building a life on her own terms. As the founder of Virtual Assistant Academy and Virtual Assistant Management, she’s dedicated her work to helping others—especially women—do the same. With a background in finance and a knack for streamlining systems and scaling businesses, Molly Rose teaches entrepreneurs how to reclaim their time, grow sustainably, and create freedom through automation, delegation, and smart strategy. Her mission is simple: create a career around your life, not a life around your career.

In this episode you will learn:

Website: [email protected] 

Instagram: https://www.instagram.com/mollyrosespeed 

LinkedIn: https://www.linkedin.com/in/mollyrosespeed/ 

YouTube: https://www.youtube.com/@MollyRoseSpeed 

Virtual Assistant Academy for those interested is starting Virtual Careers: https://www.mollyrosespeed.com/affiliate_users/sign_up 

VirtualAssistantManagement.com  for those interested in freeing up their time by outsourcing to certified Virtual Assistants.

Connect with me:

Instagram: https://www.instagram.com/heidischalkcoaching

FB Group: https://www.facebook.com/groups/femaleentrepreneursandleaders

Spotlight to Scale: https://www.spotlighttoscale.com/blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

Ready to grow your biz: scalewithheidi.com

In this powerful episode, Christene Marie opens up about the unexpected journey that led her from working with youth to founding a digital marketing agency that now helps executives create authentic, empathy-driven brand experiences. Christene shares how deep personal loss, the breakdown of her marriage, and a wake-up call from Rich Dad, Poor Dad became catalysts for not just entrepreneurship but transformation. We unpack her concept of “radical responsibility,” the four wisdom centers we must reconnect with, and how she found clarity in the quiet moments—no phone, no noise, just presence. This is an episode for anyone who’s ever wondered how to turn pain into purpose and business into a calling.

Christene Marie guides executives and organizations to position their brands with authenticity to thus establish empathy-driven connections with their ideal audience through her proprietary Knowing Process, generating up to 1400% ROAS.

To connect with our guest, click on the links below:

Website: www.christenemarie.com 

LinkedIn: www.linkedin.com/in/christenemarie/ 

Instagram: www.instagram.com/christenemarie_/ 

Facebook: www.facebook.com/christene.theknowinggroup   

Power of Vulnerability: https://www.bennyfisher.com/the-power-of-vulnerability-lessons-in-growth-and-healing 

Connect with me:

Instagram: https://www.instagram.com/heidischalkcoaching

FB Group: https://www.facebook.com/groups/femaleentrepreneursandleaders

Spotlight to Scale: https://www.spotlighttoscale.com/blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

Ready to grow your biz: scalewithheidi.com

In this episode, we’re diving into a journey that spans the early days of Amazon, a startup stint at MySpace, a move across the globe, and eventually — the bold leap from corporate comfort to entrepreneurial freedom.

My guest shares how her path unfolded from boardrooms to baby blogs, and how she learned to follow her inner compass, even when the next step felt uncertain. Whether you're navigating your own pivot or just starting your business, this story is a reminder that growth happens in the evolution — and freedom is found in alignment.

We talk flexibility, fear, motherhood, and why sometimes knowing what you don’t want is the first step to discovering what you truly do.

Tune in now for this inspiring conversation — you just might see your own story reflected in hers.

Sarah Gibbons is an accomplished executive coach and founder of Sarah Gibbons & Co., a global coaching practice dedicated to helping individuals and organizations unlock transformational leadership. With over 15 years of experience, she has worked with top executives and creatives from leading organizations like Starbucks, the LA Clippers, and TBWA\Chiat\Day.

A former tech-industry leader with roles at Amazon, IMDb, and Fox Interactive Media, Sarah transitioned her career after earning a Master’s in Spiritual Psychology. She is the co-author of The Chalk Collective: Drawing the Life You Deserve and host of The Tidal Podcast.

Sarah lived in the Pacific Palisades, a community recently ravaged by devastating fires, where she cultivated her passion for fostering connection and resilience. As a mother of three, she is committed to helping others discover compassion, self-acceptance, and purpose in both their personal and professional lives.

To connect with our guest, click on the links below:

Website: https://sarahgibbons.com/ - Reach out - Sarah is happy to offer one FREE one hour coaching introduction sessions to anyone who reached out from our Be S.H.E. community!

Instagram: www.instagram.com/sarahgibbonsco 

LinkedIn: www.linkedin.com/in/sarahlyonsgibbons 

Facebook: www.facebook.com/sarahgibbons.co/ 

Connect with me:

Instagram: https://www.instagram.com/heidischalkcoaching

FB Group: https://www.facebook.com/groups/femaleentrepreneursandleaders

Spotlight to Scale: https://www.spotlighttoscale.com/blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

Ready to grow your biz: scalewithheidi.com

What happens when a high-level executive assistant wakes up one day and realizes she’s meant for more—but has no clue what’s next? Joan Burge didn’t just pivot her career—she pioneered an entire industry. In this episode, Joan shares how she went from supporting CEOs across 12 states to building Office Dynamics International, a powerhouse brand dedicated to elevating administrative professionals worldwide.

With grit, grace, and her signature red lipstick, Joan walks us through the early days of launching her business, the unseen sacrifices, and the personal storms she weathered—from caregiving and widowhood to major health battles—all while leading with passion and purpose.

This episode is a masterclass in courage, reinvention, and what it looks like to build something revolutionary when no blueprint exists. Whether you're navigating career shifts, battling fear, or standing at the edge of something big, Joan's story will meet you there—and inspire you to keep going.

💄 Red Lipstick On. Let’s go.

Joan Burge is the red-lipstick-wearing “Rock Star” of administrative and executive assistant training, a powerhouse entrepreneur, and a champion for women in the workplace. In 1990, she revolutionized the industry by founding Office Dynamics International, the first company dedicated to providing sophisticated, high-performance training exclusively for administrative professionals. With a fearless vision, Joan carved out a unique niche in corporate education, elevating assistants into strategic business partners.

As an accomplished author of eight books, professional speaker, consultant, and corporate trainer, Joan has spent over three decades redefining excellence in administrative training. She is the creator of The Annual Conference for Administrative Excellence™, the World Class Assistant™ Certification, the Star Achievement Series® Certification and Designation, and more than 30 customized workshops, 200+ educational videos, and 1,000+ articles and blog posts designed to inspire administrative professionals to reach new heights.

Her company, Office Dynamics International, is a global leader in executive and administrative assistant training, providing the tools, strategies, and mindset shifts that empower assistants to lead with confidence. Corporate leaders, HR professionals, and high-performing executives trust Office Dynamics because “only Joan is Joan.”

More than a business leader, Joan is an advocate for women’s empowerment—encouraging women to take ownership of their careers, embrace continuous learning, and elevate their presence in the workplace. She understands the challenges women face in male-dominated industries and uses her voice to inspire boldness, resilience, and strategic thinking.

Joan’s influence has reached some of the world’s most respected companies, including Cisco Systems, AT&T, The Boeing Co., Humana Inc., Sunoco, Nokia, Procter & Gamble, Nationwide Insurance, and Chevron. Her relentless commitment to elevating the profession has made her the foremost expert in management support, bridging the gap between executives and assistants to create thriving partnerships that drive organizational success.

With passion, expertise, and a no-nonsense approach, Joan Burge continues to redefine what it means to be an administrative professional, proving that assistants aren’t just support staff—they are leaders, strategists, and invaluable assets to any organization.


To connect with our guest, click on the links below:

Website: OfficeDynamics.com 
ODI LinkedIn: https://www.linkedin.com/company/office-dynamics-international/
Joan's LinkedIn: www.linkedin.com/in/joanburge
Instagram: https://www.instagram.com/officedynamics/
Facebook:

What happens when a self-proclaimed numbers-avoider becomes a CPA and turns her own money struggles into a mission to help others? In this empowering episode, Janet shares her journey from being the family “non-science” outlier to becoming a passionate financial educator for everyday people—especially women and families—who are tired of feeling stuck, ashamed, or overwhelmed by their finances.

Join us as we unpack the mindset shifts needed to overcome money fear, why awareness is the first step toward abundance, and how financial checkups should be as common as doctor visits. Whether you’re starting from zero or just want your dollars to work smarter for you, this episode is packed with real talk, encouragement, and practical steps to start building wealth—without guilt or shame.

Because money doesn’t have to be scary, and you don’t have to go it alone.

Most people focus on how to make more money—but few know how to truly grow and keep it. That’s where she comes in.

Janet Hum is a daughter, sister, wife and mom.  She is a CPA-turned-financial strategist and she specializes in helping professionals—especially women—take control of their money, overcome fear, and create tax-smart wealth-building strategies that set them up for lasting financial independence.

With her background in accounting and entrepreneurship, she has seen firsthand how much of a difference the right financial strategies can make. Her goal is simple: help you grow your wealth in the smartest, most efficient way possible—so you can keep more of what you earn and build the future you deserve.

To connect with our guest, click on the links below:

LinkedIn: www.linkedin.com/in/janethum  

Instagram: https://www.instagram.com/janet_hum/ 

Freebie: https://drive.google.com/file/d/1XHO8hqHmBg89p1pfMrlY6JLyyM4eiO-N/view?usp=drive_link 

Connect with me:

Instagram: https://www.instagram.com/heidischalkcoaching

FB Group: https://www.facebook.com/groups/femaleentrepreneursandleaders

Spotlight to Scale: https://www.spotlighttoscale.com/blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

Ready to grow your biz: scalewithheidi.com

 In this powerful episode, Dr. Barbara Provost, founder of Purse Strings, shares how personal experiences and industry insight led her to challenge the male-dominated financial world and build a movement designed for women. From going through divorce to consulting in finance, Barb saw firsthand how women were overlooked, underserved, and left unprepared when it came to money.

She responded with action—launching Purse Strings, a one-stop resource offering vetted financial professionals and free tools to help women grow confident and competent in managing their finances.

If you’ve ever felt unsure about money, this episode will meet you with compassion, clarity, and empowerment.

Dr. Barbara Provost is a force in the financial industry—an educator, entrepreneur, and advocate for women’s financial power. With over 20 years of experience as an educational consultant in the banking and insurance sectors, she saw firsthand how these male-dominated industries consistently overlooked the financial needs of women. Despite women controlling $24 trillion in wealth, financial services continued to market primarily to men, leaving women underserved and under-advised.

Armed with a doctorate in Adult and Higher Education, along with advanced degrees in business and educational leadership, Barbara didn’t just identify the problem—she built the solution. In 2015, she founded Purse Strings, LLC, a first-of-its-kind company dedicated to two missions:

Empowering women with free, high-impact financial education so they can take control of their financial futures, no matter their starting point.

Equipping financial professionals with the tools, insights, and training they need to serve the female market effectively—not with sales pitches, but with real expertise and understanding.

Purse Strings isn’t just a platform; it’s a movement that’s changing the way the financial industry serves women. Through expert-led workshops, vetted financial professionals, and cutting-edge education, Barbara is ensuring that women are no longer an afterthought in financial services—they are the priority.

Her life motto? Be financially fearless.

In this episode you will learn:

• About the fears women face.
• The importance of knowing your numbers.
•  The shocking truth about how much wealth is (and will be) in women's hands.

To connect with our guest, click on the links below:

Website: www.pursestrings.co 

Facebook Page: https://www.facebook.com/pursestringsco 

Facebook group: https://www.facebook.com/groups/pursestringfinanciallyfearlesswomen 

Instagram: https://www.instagram.com/pursestringsco/ 

TikToc: https://www.tiktok.com/@pursestringsco 

LinkedIn: https://www.linkedin.com/company/pursestrings/ 

YouTube: https://www.youtube.com/channel/UCusras98haVpJ-P4C4d4IXw 

Connect with me:

Instagram: https://www.instagram.com/heidischalkcoaching

FB Group: https://www.facebook.com/groups/femaleentrepreneursandleaders

Spotlight to Scale: https://www.spotlighttoscale.com/blueprint

LinkedIn: https://www.linkedin.com/in/