Be The Drop

On a daily basis, we are bombarded by social messages, advertising and news - it can be overwhelming. This overwhelm makes it hard for communicators to get cut through with their brand story. With so many great brands in existence, how do we find our unique story that connects us with our audience?

Jodie Metaxiotus is a founding partner of The Garden Agency, a place to grow brands and develop communications. From a corporate background to a personal business venture, Jodie has worked for and with a variety of businesses to inspire and craft their stories.

In today's episode of Be The Drop, we cut through the noise and discuss brand story development, looking at the process and inspiration required. Jodie shares her years of wisdom to help you communicate a consistent story to your customers.

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When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout.

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The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Instagram marketing is one of the many evolving areas of social media platforms, apps, and tools now available for businesses to communicate with their customers. With many regular changes, it can be difficult to keep abreast of how best to use these technologies to expand our business reach and build authentic connections.

Jumper Media is an adaptive business, delivering digital marketing expertise, with a focus on Instagram. Ian Ryan has worked with Jumper Media since its humble beginnings as a team of four, to a company with now over sixty employees, all working to help their clients get a handle on their digital content marketing.

In today's episode of Be The Drop, Ian and I discuss the digital content landscape, and the expansion of Instagram marketing. Ian also shares some hot tips for creating engaging Instagram content, the current trends of the platform, and how Instagram stories are helping build deeper connections.

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When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout.

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The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Australians average five to seven career changes in their lifetime, which builds a diversity of knowledge and experience. Our varied life journeys require adaptation as we develop new skills and abilities. In a similar way, businesses need to change and adapt to evolving market conditions and a key to this, is improved creative intelligence.

Keeva Stratton is the director of Quip Brands, a collection of experienced and inspired storytellers. Keeva has studied and practiced communicating through language, film, and even law studies. Keeva combines this expertise, to help her clients develop bold ideas that capture attention.

In today's episode of Be The Drop, Keeva explains how to use your authentic voice to expand your branding. Keeva teaches us to elicit emotion in our stories, to learn from diverse perspectives, and shares her top tips to help businesses build their creative intelligence.

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When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

space series set ambitions to bring together "a community of disruptive leaders to disconnect, collaborate, and create. For unlikely people, to share unexpected conversations." s p a c e 2019 was all these things and more. I returned feeling positively vulnerable and expanded. Many conferences talk about uniting community to drive change but in reality, unlike s p a c e, few truly do. 

CJ Holden is one of the creators of space series, an event which defies traditional description; more like a festival of ideas than a conference, it successfully delivered something different. There are no official speakers or themes at  s p a c e, the content is designed and led by the guests. The program is co-created with all guests contributing; there are no passive participants at s p a c e.

In today's episode of Be The Drop, CJ shares his inspiration to disrupt the conference format by curating a truly immersive and results driven experience. We discuss how space series successfully delivered productive and inspiring conversations, and celebrate the post event achievement of community driven action.

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When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at checkout.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Stories told through film or television, have the unique ability to help us understand alternative experiences and view points. An important part of the work by Screen Australia, is the focus on helping to share stories from minority or under-represented groups, such as Australia's indigenous stories.

Penny Smallacombe is the Head of Indigenous content at Screen Australia. Penny is a Member of the Maramanindji people, from the Northern Territory. She has produced numerous documentaries, produced and directed content for ABC Television and was a a Senior Programmer for NITV at SBS.

In today's episode of Be The Drop, recorded LIVE at the Screen Makers Conference, Penny shares her journey in the film and screen industry. She discusses the critical importance of creating and sharing indigenous stories via the screen and also provides a range of tips, to help people get started in the industry.

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Do you struggle to find good royalty free music? We use and recommend Soundstripe across podcasts and videos as we love the variety of sounds with none of the boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code to access great tunes for your next project. Access the discount via this link or enter the code: BE THE DROP at checkout. 

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Storytelling through film captures our visual and auditory senses, it can transport us into other places, other peoples lives and other perspectives. Working in film is a dream many may have, but it is a challenge industry to get into and even harder to have success in.

Rebecca Summerton is a producer who works across genres and platforms and is the co-owner/director of the multi-award winning screen production company Closer Productions. Her feature film credits include break out low budget feature 52 Tuesdays through to her most recent project, The Hunting which is currently screening on SBS.

In today's episode of Be The Drop, recorded LIVE at the Screen Makers Conference, Rebecca explains her will and inspiration to create and facilitate enchanting and enlightening storytelling though film. Creating for the screen is a complex and collaborative process, and Rebecca discusses how doing it differently, can help build your career.

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Do you struggle to find good royalty free music? We use and recommend Soundstripe across podcasts and videos as we love the variety of sounds with none of the boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code to access great tunes for your next project. Access the discount via this link or enter the code: BE THE DROP at checkout. 

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

If you're a regular listener, you'll know we love podcasts. Not only do we create and release this podcast; we help a range of clients to record, edit and distribute their podcasts. Along our podcasting journey we have learnt a HUGE amount. It can seem like a complicated process to get started, but learning how to make a podcast, with great content and awesome audio quality, is getting easier.

Chris Warman is a digital content producer and chief videographer for Narrative Marketing. As the editor for Be The Drop Podcast, which is coming up to four years broadcasting, Chris has lots of practical experience to help you learn, the technical side of telling stories.

In today's episode of Be The Drop, Chris and Amelia discuss the equipment, recording and editing required to make a podcast. Chris offers his top tips for producing and making your audio sound polished. This is an informative episode, to help you learn from the podcasting knowledge we've gathered.

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Do you struggle to find good royalty free music? We use and recommend Soundstripe across podcasts and videos as we love the variety of sounds with none of the boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code to access great tunes for your next project. Access the discount via this link or enter the code: BE THE DROP at checkout. 

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Meeting expectations is something that can often cause people anxiety or stress. Some of the worst expectations are the unrealistic ones we place on ourselves in an attempt to 'be successful'. However, there is no universal determination of success and therefore many of these expectations become unattainable. The challenge is therefore how to create our own definition of self worth and value.  

Milly Toovey has battled with expectations throughout her life. Through her work for SACARE and side hustle MILCO, Milly is driven to help others who may also face these challenges. Having travelled and worked around the world, Milly has developed brand identities for a diverse range of businesses while also finding her own identity and setting her own expectations.

In today's episode of Be The Drop, Milly shares how her personal experiences feed into her professional life as she developed from follower to leader, to determine her own unique self worth. Milly's story shows how we can do good while we do well, and how to positively impact communities by sharing our stories.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Digital marketing is no longer an optional channel for businesses who want to build their profile, however many businesses are confused about how to effectively utilise the different platforms and channels. Email marketing for example, while not as 'sexy' as some of the newer forms of digital marketing, it is still a highly effective communication tool, that is often overlooked or underestimated.

Fiona Blinco is an experienced digital and email marketing consultant. Through her business, DIY Digital, Fiona loves helping her clients to build their businesses by creating a savvy online presence. Fiona also delivers a range of DIY packages, to help small businesses manage their own digital marketing.

In today's episode of Be The Drop, Fiona breaks down some of the stigmas of digital and email marketing. Whether you want to build on your communication with clients, industry peers or need to develop your brand profile, Fiona shares her top tips to help you achieve your communication goals.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

June is a significant time for business, preparing from end of financial year, may seem tedious and difficult, however, this pales in comparison to the challenges faced by our homeless population on cold and wet winter nights. This year was my fourth year participating in the CEO Sleepout, which to me is an opportunity to be a part of something that raises both funds and awareness for the vulnerable in our community.

The Saint Vincent de Paul Society, often referred to as Vinnies, is an organisation giving the Australian homeless population a hand up, not a hand out. With 60,000 members and volunteers in Australia, Vinnies has helped change lives of those in need since 1854.

In today's episode, I speak to a number of participants and volunteers at the CEO Sleepout. I share the stories and motivations from some of the people who are passionately and actively working to help reduce homelessness; to help us consider what other things we can do to help support this worthy cause.

Recorded LIVE from the Adelaide CEO Sleepout.

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If you haven't yet donated to Amelia's fundraising for Vinnies, it's not too late! Head to the www.ceosleepout.org.au and search for Amelia Veale in the search bar. All donations, big and small are greatly appreciated and help make a difference. 

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The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]