Be The Drop

The pressure to maintain the status quo and deliver to pre-existing market expectations is felt by many small businesses. There is serious financial risk associated with forging a new way of doing business, and whilst business disruptor are fast becoming a popular buzz words, the reality of potentially alienating customers through disruptive business practice, can be daunting.

Avanti Care, is an excellent example of forging a new path and leading by example. Lidia Conci, the Managing Director of Avanti Care, is focused on creating a movement within aged health care, to help elderly people lead more independent, healthy, and fulfilling lives.

In today's episode of Be The Drop, Lidia shares how trusting herself has improved her business and also helped her to win the SA Small Business category in the Telstra Business Women's award. By embracing her purpose in her approach to client and business relationships, Lidia has opened herself to a range of previously inconceivable successes.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

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The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Understanding business publishing within content marketing is one of the most critical of marketing's key elements. "Marketing" in the digital world is really a function more than a role now, given the remit is so broad. Seeing one aspect of this function as a 'publishing capability' provides SMEs with a powerful tool to help them grow their business.

Leticia Mooney is a publisher and content specialist, and Queen Pixie at her business, Brutal Pixie. Leticia has published three books, written boundless blogs, and directed content departments for many businesses, giving her the expertise to train others, consult, and publish great content herself.

In today's episode of Be The Drop, we delve into the hearts and minds of audiences, exploring the practice of creating content, and discuss the many facets of marketing in today's digital world. Leticia explains her approach to content marketing, and the value of business publishing for SME's.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

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The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Increasing evidence demonstrates that diversity in the workplace leads to better innovation and improved financial performance. Accepting people of all backgrounds, gender and varying physical capacity, is not just a nice idea, but when it comes to business, adopting an altruistic approach is also good business strategy.

Sarah Gun is an inspiring social entrepreneur, disruptor, and founder of GOGO events. Sarah is an activator for SheEO, Founder of Social Change Headquarters, and Director of GOGO Labour Hire. She is well versed in dealing with people from all walks of life, and is passionate about helping others do good.

In today's episode of Be The Drop, Sarah shares her mechanisms for achieving positive business outcomes, and how changing your structures, presumptions of business, and approaches to hiring can improve business performance and at the same time, provide positive community outcomes.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Mutual run organisations is a business model that not all people understand - even people who are actually members of a Cooperative or Mutual. In this model, customers earn their right to influence the organisation, not for direct investment, but with their custom. It's a model that is becoming more popular along with the rise of social enterprises.

The Business Council of Cooperatives and Mutuals is an organisation that promotes, advocates, and represents Cooperative and Mutual Enterprise (CME). 8 in 10 Australians are involved or are customers of a cooperative or mutual, and Melina Morrison the CEO at BCCM is agitating legislators and regulators to raise awareness of the value of this business model.

In today's episode of Be The Drop, Melina explains the benefits to both consumers and our economy. She share stories of communities who are uniting and through Cooperatives and Mutuals, to increase accessibility of renewables, health services, housing, and many other significant functions.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

As modern life becomes more complex, and work pressures increase, stress and burnout are becoming increasingly common complaints. Quality of life isn't in the standard business vocabulary, but time management is, and according to this week's guest, this is one key element to achieving a manageable balance in your life.

Alexandra Laws is a leading Human Performance coach who moved from optimal performance in athletics, to teaching optimal performance in the corporate sector. Having won world championship medals, and assisted olympic medal winning athletes, Alex has proven her method with some of the world's highest achievers.

In today's episode of Be The Drop, Alex demystifies Optimal Performance and she explains how mindfulness, discipline, and time management, are critical elements to achieve optimal performance and reduce stress.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Women make up 51% of the Australian population however, there is not 51% representation of female leaders in business. We know that many women, and men, want equality, so it's now time to move beyond talking and to actually make headway in bringing about gender equality.

The Edge PR is run by two female leaders who are on a mission to celebrate women in their professional lives, with media and leadership training, and by revolutionising female representation in mainstream media coverage. Tamsin Simounds and Amy Chandler are entrepreneurs and seasoned professionals in leadership and public relations.

In today's episode of Be The Drop, Tamsin and Amy explore the next steps for female leaders in business who want to get their voice heard and become effective leaders. The dynamic duo also discuss their approaches to business and reflect on how they came to form, The Edge PR.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Accounting for creative business is not a statement you often hear, or two groups of people you'd normally associate. However, finance is the basis of any business, and the creative arts experience sales, tax, and accounting in the same way any other business does.

Lauren Thiel, Director at The Real Thiel is changing how we see accounting and business for creative minds. Lauren is a performer, an entrepreneur, and most importantly, an accountant who is focused on teaching and helping creative people achieve financial success.

In today's episode of Be The Drop, Lauren demonstrates her passion as she reflects on her business journey. Lauren shares her top accounting solutions for creatively minded business owners, she also talks us through her branding development and sales funnel considerations.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

The rise of electric cars is happening across the globe, although Australia is currently lagging behind when it comes to cleaner, greener transport options. However, a recent report funded by Jaguar claims two thirds of Australians will have an electric car within the next 10 years.

Mark Harrington is a pioneer in eco-friendly business, recognising the potential and untapped market of green transport, by delivering chauffeured or leased hybrid and fully electric cars. In an age of ride sharing and Uber, myCar is a door-to-door, on demand, individually tailored service that is set to shake up Adelaide's approach to transport.

In today's episode of Be The Drop, Mark describes the challenges of being the first to market. Mark discusses why he implements a collaborative approach, and how his adaptability has been critical to allow for future expansion.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

On-demand content is now the preferred option for many consumers. Like Netflix is slowly strangling free to air TV, podcasts are slowly taking over space previously controlled by the commercial radio market. The difference - podcast, as on-demand content, allow listeners to chose when, where and what they listen to.

Tim Whiffen is a producer for the Auscast Network, and the co-host of three podcasts, Blind Insights, That Wall Street Guy, and STRATEGIKON. After learning interviewing skills through a media degree, combined with 5 years of radio work, Tim has a passion for sharing knowledge and discussing ideas.

In today's episode of Be The Drop, Tim shares his podcast experiences, from how to distribute, to predictions of where the platform is going, as well as the qualities required for making good podcasts.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Across the globe, organisations known as a 'social enterprise' are on the rise. According to Social Traders, these are businesses that trade to intentionally tackle social problems, improve communities, provide access to employment and training, or help the environment.

Forage Supply Co, established by two friends, Justin Westhoff and Scott Rogasch, is a social enterprise focused on environmental sustainability, building opportunities to help people live sustainably, and with a driving goal to deliver services that help reduce homelessness. They deliver a range of sustainable products including Barossa Valley wines, vegan food trucks and ethical clothing. Their latest project is focused on building off-the-grid housing to help reduce homelessness.

In today's episode of Be The Drop, Justin and Scott share how they brought together their passion for environmental sustainability and a desire to provide meaningful support to the Hutt Street Centre, to create their social enterprise. They also discuss how they balance the need to make a profit to grow their business whilst at the same time donating time and money to support others in need.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]