Be The Drop

I was very excited about this week’s interview because I got to visit Paracombe Wines on a beautiful sunny day in the Adelaide Hills, and get some of my Christmas shopping done at the same time!
Owner Kathy Drogemuller and her husband bought the land in 1983 after the Ash Wednesday bushfires. After discovering Paracombe’s 19th century viticulture heritage, they decided to give winemaking a go.
Starting by selling a few cartons transported in the back of their car, to now transporting pallets of wine by trucks loads to consumers in South Australia, interstate and beyond, Paracombe Wines have successfully built on the area’s long history of wine.
In today’s episode of Be The Drop, we discuss overcoming fateful obstacles, the importance of storytelling in building a wine brand, and how to show the human side of a successful business…
The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!Want more business storytelling tips and tricks, or how to’s to help you do your job?We release new content each week!SUBSCRIBE to the blog here or by using the ‘storytelling superpowers’ form on the right.SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via ‘Podcast Addict’).SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected].

If you've ever experienced burn-out, you'll understand the importance of work life balance. My guest this week, self-confessed workaholic Amber Chapman, went through this and more before establishing herself as The Business Therapist and co-founding the work-space, Evolve.

Amber's business journey has taken her from leadership operations roles in not-for-profits through debilitating illness, to self-employment and a commitment to honour the things she values in her work life.
In today's episode of  Be The Drop, we discuss the importance of knowing your purpose and finding people around you that understand and support it, and Amber reveals how your workplace can support your personal development.

FREE PROGRAM LINKS: 

If like Amber you aspire to achieve work life balance I invite you to join me on my Goal Setting for Small Business program this January. It's completely free and designed to provide a support network to anyone working in small business, and will include resources and advice from a number of inspirational guest speakers, to help us in our quest for success.

Join our private Facebook group, 2018 Small Business Superheros to register your interest and gain access to the free program in January.

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When I met Josh Cobb at Social Media Marketing World in 2015, I didn't imagine that two years later I'd be interviewing the 2017 Brisbane Entrepreneur of the Year (Marketing & Events) about how to build a business!

Josh began his company, Stepps, with nothing more than a podcast microphone and a bucket load of enthusiasm. Three years later, it's Australia's leading digital marketing training provider for the real estate sector.

In today's episode of Be The Drop, we take a trip down memory lane, discuss the huge value of owned data (like your website and email), and Josh reveals the story of how Michelin tyres became Michelin stars.

This is Josh's version of Be The Drop

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Are you a small business owner or staff member responsible for a certain degree of business development? Are you good at what they do but feel uncomfortable selling yourself and presenting to others? You are not alone. I often get asked how it is that I am incredibly comfortable when asked to present or MC at an event.

 

So in today's episode of  Be The Drop, I'm going to share with you why I am 100% confident to speak in public and I'll also share with you my 10 Golden Rules of Public Speaking that will help improve your confidence to put yourself forward...

This is my version of Be The Drop

 

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In Australia, the word 'sales' can sometimes have a negative connotation and yet, it is the foundation of building a successful business and the process by which customers can access products and services that they need or want. My guest this week, Paul Kitching, has mastered the skill of delivering positive sales experiences.

An expert at selling, PK learnt his craft in the 1980's via excellent customer service and sales training at retailer, Country Road. PK then went on to have a distinguished career in media sales. Now Business Development Manager at Fuller, PK refers back to his Country Road training to this very day.

In today's episode of  Be The Drop, we chat about the importance of relationships and storytelling in sales, and PK reveals his top tips for super-charging your business networking.

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This week I chat with the inspirational Founder of You Legal, Sarah Bartholomeusz. Winner of the Telstra Business Women's Award after only 18 months in business, Sarah has also won a thought-leader award through Lawyers Weekly. Both awards recognise the change she has made in the way legal services can be delivered in Australia.

Sarah's business journey began with being made redundant. She describes this as her "permission slip" to live a creative life. Now, with You Legal lawyers across Australia, and two books under her belt, Sarah describes being in business as a "hugely creative experience".

In today's episode of  Be The Drop, we chat about recognising women in business, how to use stories to convey memorable information, and Sarah reveals why she knows so much about the shady underworld of drug dealing.

SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.

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SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

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CONTACT US [email protected]

This week's episode was recorded live from We Are Podcast 2017, in Brisbane. This annual event is in its third year and the line up is AMAZING!

Included in the incredible smorgasbord of speakers, is the sensational duo, John Lee Dumas and Kate Erickson from Entrepreneurs on Fire, the podcast which ignited my passion for podcasting!! So off course, I made it my mission to speak with them to get some value bombs from them, to share with you!

There is a host of other incredible guests and I managed to interview four of them to share some of their top insights with you. In this episode, you'll hear from Sean D'Souza host of The 3 month vacation, Nicole Baldinu from $100 MBA, Jordan Harbinger from the wildly popular podcast, The Art of Charm as well as Kate Erickson from Entrepreneur on Fire.

In today's episode of  Be The Drop, my guests cover the importance of providing skills not information to your clients, we look at why podcasting attracts such inclusive communities, and I share my top hints and tips from the conference.

This is Be The Drop, live from We Are Podcast 2017

Sasha Baranikov is an expert in storytelling to build trust. Co-founder and CEO of Uniti Wireless, she knows that stories are a powerful way to convey technical information and simplify it into relatable terms. When bringing a new product to market, you must tell the story of how it improves customers' lives.

Uniti's product is super-fast internet. Described by Sasha as "like fiber through the air", it meets a huge customer demand despite the competitive marketplace. And the business has seen rapid growth as a result. In just four years, Uniti has gone from a mere concept to a stable business with employees in two states, with further plans to expand nationally next year.

In today's episode of  Be The Drop, we chat storytelling to build trust, the constant learning of business, and Sasha reveals the key to making sales and resolving disputes...

This is Sasha's version of Be The Drop...

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CONTACT US   [email protected]

 

Like me, Lisa Cook has always had a passion for business. Not only that, but she understands the role of storytelling in the boardroom. In fact, stories are an integral component of her boardroom training business, Get On Board.

As Lisa was joining organisational boards from a young age, she witnessed how little support there was out there for brand new board members with little or no experience. So she founded Get On Board to deliver online education and development for current and aspiring board members.

In today's episode of  Be The Drop, we chat ego attachment, the importance of having fun in the boardroom, and Lisa reveals how social media can be used to recruit even the top dogs...

This is Lisa's version of Be The Drop...

Resources referenced in this episode: 

Website: www.getonboardaustralia.com.au

Boardroom Bootcamp: www.boardroombootcamp.com.au

Local Sport Club Board/Committee Resources: http://ors.sa.gov.au/about_us/publications 

 

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The importance of human connection in the digital world has come up a lot in Be The Drop, which is why in today's episode I review and summarise some of the key tips we've learnt to help you look your audience in the eye, digitally.

I also review the key central component that will drive your ability to deliver successful online communication, that not only engages but also motivates and inspires your audience to take action; this critical component is, the strategy that underpins your digital content.  

In today's episode of Be The Drop, I provide a list of tools that you can access for FREE to assist you to create digital content that engages your target customers and discuss why your marketing and content strategy need to be the solid foundation that underpins the delivery of top communication results...

This is an actionable summary version of Be The Drop...

Resources referenced in this episode: 

http://narrativemarketing.com.au/blog/know-your-brand-share-it-and-develop-strong-communities/

http://narrativemarketing.com.au/blog/andre/

http://narrativemarketing.com.au/blog/vinh_giang/

Make sure you don't miss an episode:

SUBSCRIBE to the blog here using the 'unlock my storytelling superpowers' form on the right!

SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict').

SUBSCRIBE to us in SoundCloud here.

SUBSCRIBE to us in YouTube here-> get the full interview video plus behind the scenes, bloopers & more!

CONNECT with Narrative Marketing on Facebook, and @be_the_drop on Instagram and Twitter.

CONTACT US at [email protected]