Be The Drop

Like most entrepreneurs, Jamie Stenhouse has experienced both highs and lows on his business journey. Head of Market Titans Agency and a fellow advocate of business storytelling, he was once a teenager with a speech impediment that saw him drop out of high school. He enrolled in an IT course to try and avoid interpersonal communication. But it was when he confronted his fear of speaking in public, that his entrepreneurial journey really began.

From web design and HTML coding to founding a clothing line, Jamie has had considerable professional success through his humble keyboard. His anxiety over speaking a thing of the past, Jamie is now an inspirational keynote speaker and shares his personal story as the Stuttering Entrepreneur.

In today's episode of  Be The Drop, we chat business storytelling, how to personalise in the automated digital world, and Jamie reveals the one thing you need to get right in order for everything to work...

This is Jamie's version of Be The Drop...

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How much do you know about where the food you eat comes from or about the people who grow it? Alarming statistics indicate that many Australian students, especially in urban areas, don't understand where their food comes from or how it's grown. My Be The Drop podcast guests this week, "George The Farmer" duo Simone Kain and Ben Hood, are on a mission to turn this around.

What started as a business idea to create an informative App and an additional business revenue stream, has grown into a range of books, videos and merchandise to educate an urban audience about rural issues; something they're hugely passionate about. So passionate in fact, this year they performed 5 shows a day for 14 days straight to approximately 400,000 people at the Sydney Royal Show! 

In today's episode of Be The Drop, Simone, Ben and I discuss the power of storytelling to educate, we hear an impromptu rendition of one of their most popular songs, and they reveal top tips for leaving a lasting legacy... 

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In Season 2 we are delving deeper into what is brand storytelling? I'm looking to build on the awesome advice that is shared by my podcast guests by really drilling down into how we can use these tips in our own marketing efforts.

In today's episode of Be The Drop, I look at the power of storytelling to drive social change, I reveal 3 more reasons why storytelling is invaluable to your business, including looking at how it can increase your social engagement and search rankings...

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Across cultures, music is universally significant in telling stories. Music can evoke strong emotions that bring us to tears, it inspire people or it might make you want to dance.

Welcome to Episode 2, Season 2; Ep #54 of Be The Drop.

I am joined this week, by Josh Belperio, who is an award winning music composer and celebrated cabaret performer.

In June 2017, Josh premiered his original cabaret show Scarred For Life, which was sold-out and opened to unanimous five-star reviews at the Adelaide Cabaret Fringe Festival. As a proud gay man, Josh recently released a heartfelt and emotional song in response to the plebiscite vote on same-sex marriage; his video has been viewed over 200K times and shared over 2.5K time

In today's episode of Be The Drop, Josh talks about why you must be both specific and honest in storytelling, he explains why vulnerability is a strength, not a weakness, and we discuss why music has a unique ability to communicate powerful messages...

References mentioned in this episode: 

> Brene Brown

> The Four Agreements

> QLife

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Welcome to Episode 1, Season 2 of Be The Drop - a weekly podcast that investigates how to unlock your brand story, to super-charge your business.

This week I look at - what is brand storytelling? And what benefit can you, my fabulous listeners, gain from learning more about it by listening each week to this podcast?

In today's episode of Be The Drop, I will review why I believe brand storytelling is THE future of marketing and why it's critical for you to use storytelling within your business or nonprofit, I'll also explain the format for season 2 and what you can expect in future episodes...

Reference links:

Beerenberg video storytelling example - this is client work that we delivered; contact us if you'd like video storytelling work created for your business.

Deng Adut, University of Western Sydney example.

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Hello and welcome to Episode 52 of Be The Drop - a weekly podcast that investigates how to unlock your brand story, to super-charge your business.

We are celebrating two very exciting milestones this week! The month of September marks 3 years since I started my business journey, from humble beginnings as a sole trader to a company with two part time staff. AND this week's episode marks one full year of Be The Drop podcast!!! So we have double the reasons to celebrate which is SUPER exciting.

I'm Amelia Veale small business owner and storytelling superhero. Here at Narrative Marketing, we absolutely believe in the power of telling stories, not only to learn and connect, but also to build business relationships and drive sales.

To mark these exciting milestones today I am joined by Jojo Furnival and Chris Warman the super talented team behind the scenes. We look back over what we've learned and sharing the insights we have developed from both the guests we have interviewed and the processes we've used to deliver our podcast content.

In today's episode of Be The Drop, we discuss the importance of storytelling in building customer connections, the relationship and value of both words and visuals in brand story and we reveal our top tips for how to support your in person business relationships with digital communication...

This is Narrative Marketing's version of Be The Drop...

Want more business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! For free marketing resources...

SUBSCRIBE to the blog here with the 'unlock my storytelling superpowers' form on the right!

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CONNECT with Narrative Marketing on Facebook, and @be_the_drop on Instagram and Twitter. 

CONTACT US at [email protected]

From a simple love of chocolate, a passion for the technicality and complexity of being a chocolate focussed pastry chef, to starting a business; Marcus Booth-Remmers has built Red Cacao into a destination chocolate shop and cafe in the Adelaide Hills.   

In today's episode of business podcast Be The Drop, Marcus talks about how important it is to tell a consistent brand story, how every element of your business - from staff retention to your own personal branding - feeds into that, and reveals some real nuggets of wisdom around starting a business from scratch...

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Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.

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The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

READ the blog here

FOLLOW Be The Drop podcast on Apple Podcasts here

FOLLOW Be The Drop on Spotify here

SUBSCRIBE on YouTube here for behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Juliet Lever believes in second chances. In fact, her entire business is built around them. After turning her life around - quitting her high paying corporate job, leaving her husband, and totally transforming who she was - within a 12 month timeframe, Juliet now coaches others on how to let go of the past and renew their life. 

Her book, Relaunch My Life, shares the story of her own personal journey, and it's also a reference manual for her and her clients as she guides them through their own transformational journeys.  

In today's episode of business podcast Be The Drop, Juliet talks about getting a second chance at life, the power of story to connect with people, and the harsh reality of going from a six figure salary to starting a small business...

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Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.

----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

READ the blog here

FOLLOW Be The Drop podcast on Apple Podcasts here

FOLLOW Be The Drop on Spotify here

SUBSCRIBE on YouTube here for behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Chris Hooper's story is a real love affair with business. Recognising accounting as "the language of business", he started his own firm six years ago. Then two years ago, Accodex was born, which is now an international company with multiple locations in four different countries. Headquartered in Adelaide, it's a real SA success story.

Describing himself as an entrepreneur first, and an accountant second. Chris is a regular go-to for advice on start-up business - in fact I first met him in 2015 as he mentored participants, including myself, in the MEGA entrepreneur program. 

In today's episode of the Be The Drop podcast, Chris talks about the emotional roller-coaster of running a business, the value of doing any business rather than waiting for a "big idea" and reveals his top tips for using social media for B2B...

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It's always a pleasure talking to a business owner who is inspired by their long-term vision. Dan Giang of Mai Kitchen, Adelaide, is one such business owner.  He understands that day-to-day running of a business can be tough; focusing on the bigger picture is a positive way to help him jump those daily hurdles.  

So inspired by his mum's cooking, he named his restaurant after her and has built a business entirely driven by his fond memories of good, home cooked, family meals. He's not in the food business, he's in the feelings business; and he's not without ambition either, remarking: "I wanted to have my mum's name known throughout Australia."  

In today's episode of Be The Drop, Dan talks about giving back to the community, brand values, and we even got to test his amazing mock-meat and I tell you what "I can't believe it's not meat!"...  

This is Dan's version of Be The Drop...

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