Be The Drop

Phil Scardigno knows A LOT about business. He began his business journey at the tender age of 23 in a family startup manufacturing innovative solvent free bitumen membranes.

Today Axis Group has numerous businesses within its portfolio, including new online business Monsta for DIY enthusiasts, and Axis Constructions, a market leader in the construction and metal roofing and cladding industries.

In today's episode of Be The Drop, we discuss entrepreneurship and startups, how important people are to your business, and Phil reveals his top tips for building a productive and profitable business.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week!

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As podcasting becomes a stronger and more widespread communication platform, I'm increasingly asked for my tips to help make the medium work for businesses. This is something I have in common with my guests this week, who I met last year, through the Adelaide Podcast Festival.

As well as running this annual Festival, Liam Carter and Andy Martin co-Founded the Auscast Network, a network of podcasts that began on the back of their first podcast, also featuring Big Al, called The Badcast. Today, Auscast Network has 26 podcasts underneath its umbrella, with more in the pipeline.

In today's episode of Be The Drop, we discuss the future of podcasting and the advertising benefits businesses can tap into. Plus, Liam and Andy reveal their top tips for getting your podcast up and running.

Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week!

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CONTACT US [email protected]

Voice and tone have incredible impact on the overall success of how your story is communicated. Your tone of voice is an expression of your company's values and way of thinking, and is something that should not be overlooked. My guest this week, Tamara Linke is an expert at understanding the power of voice.

A professional voiceover artist and singer, her voice is her instrument. But it's really much more accurate to describe what she does as voice acting. She's a performer and a storyteller, so naturally I couldn't wait to interview her for Be The Drop!

In today's episode of Be The Drop, we discuss the challenges of juggling creative skills with managing a business. We also chat about the growing voiceover industry, and Tamara reveals some of her top voice acting tips.

Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop podcast in Stitcher here

SUBSCRIBE to Be The Drop podcast in iHeartRadio here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

I am a storyteller. For as long as I can remember, I have loved the potent power of telling stories. But it wasn't until I was living in the outback mining town of Broken Hill, that I started to understand the much greater impact of storytelling.

It was there, set against the burnt red earth, blistering sun and endless blue skies that I began my journey towards a realisation that storytelling is a vital element in all areas of our lives, including business.
In today's episode of Be The Drop, I tell the story of my awakening to the power of storytelling, I discuss why storytelling and marketing go hand in hand and look at how the power of story is effective in business.

Want to have a compelling business story and a killer About Us page? We've just launched a FREE Storytelling Program via our Facebook Group, Brand Storytelling Superheroes. Click here to 

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As consumers we now access increasing amounts of digital content, across more platforms and on more devices. How, when and by whom your content is accessed can now be tracked and analysed in many clever ways. Yet many businesses are overwhelmed when tasked with understanding data to improve communication.

With a background in web design and digital strategy, Erica Stacey, founder of Scout Digital has built her business to help prepare her clients to do their best online.

In a constantly evolving digital world, Erica increasingly found, that it is training her business clients need. So she now delivers a range of half day digital courses, including Google Analytics, SEO and social media advertising.

In today's episode of Be The Drop, we discuss digital strategy, the value of data and its relationship to storytelling, and Erica reveals how to avoid feeling swamped by the ever-changing digital world.

Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more digital strategy and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week!

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SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Nic Kentish has turned a passion for storytelling into a business. Greenbanks Tours delivers personal, 'off the beaten track' tours in many regions of South Australia. But it all began with Hahndorf in the Adelaide Hills.

In 1839, Nic's great great grandmother sailed on the Zebra to Australia from Europe, with 52 other families. They settled in Hahndorf, and set about establishing a farming region referred to at the time as "Adelaide's veggie patch".

The pioneering women of Hahndorf had to walk steep trails with the Mount Lofty Ranges, to deliver produce to the plains. Nic grew up listening to the stories, told to him by his grandmother.

In today's episode of Be The Drop, we discuss the ability of stories to transfer history across generation, Nic talks about his fears in starting a new business and he reveals details of the hardship and triumph of the Pioneering Women from his family.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more social media and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here.

SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict').

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Chester Osborn is a natural born storyteller! Known for his loud shirts, which he claims are a "good hangover cure", Chester started working in the family winery when he was only seven years old.

Today, d'Arenberg has 130 years of winemaking heritage to its name, it is the largest biodynamic grower in Australia, and Chester is known as the visionary creator of the d'Arenberg Cube.

In today's episode of Be The Drop, we discuss the importance of colour, the power of a story that is unforgettable, and Chester reveals the secrets to his creative success.

Want more social media and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here.

SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict').

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Edge Recruitment is South Australia's only specialist property and real estate recruitment agency.

From identifying a gap in the market back in 1998, Jane Carey and her co-founder Gary Beesley have grown the business into a successful employer of two Directors and 7 members of staff. Her business success has come from hard work, a focus on building meaningful business relationships and by  looking to value-add where possible.

In today's episode of Be The Drop, we discuss professional development in business, how to recruit smarter not harder, and Jane reveals the top skill they look for in candidates.

Want more social media and business storytelling tips and tricks, or how to's to help you do your job?
We release new content each week!

SUBSCRIBE to the blog here.

SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict').

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Artificial intelligence fascinates me personally and professionally. From social media algorithms and facial recognition technology to messenger bots, the future of AI is already here.

My guest this week, Matthew Michalewicz was "born into it". The son of an AI scientist, who has written several books on the subject, six year old Matthew spent time after school at the university where his father worked.  The family would even attend artificial intelligence conferences while on holiday!

Serial entrepreneur Matthew began his first AI business 20 years ago, when few understood the term. In today's episode of Be The Drop, Matthew tells me about his current AI venture Complexica, we discuss the evolution of artificial intelligence, and he reveals whose jobs are most likely to be automated in the future.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more social media and business storytelling tips and tricks, or how to's to help you do your job?
We release new content each week!

SUBSCRIBE to the blog here.

SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict').

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

This week's episode was recorded LIVE at the Adelaide Podcast Festival. Now in its second year, the festival is getting bigger and better. I was thrilled to again participate in a LIVE podcast recording at the Festival and was joined by the rambunctious Steve Davis of The Adelaide Show podcast.

A big shout out to the awesome live audience for their support and for sharing their hilarious poo stories with us (you'll need to listen to find out what I'm talking about) I also have a quick chat with the event organisers Liam + Andy from the Auscast Network as well Andrew + James from Rooster Radio Podcast about why the podcast festival is an important event for both podcasters and fans alike.

In today's episode of Be The Drop, Steve and I discuss the current state of communication and look at why audio is such a powerful marketing channel. We review Facebook's recent algorithm change and discuss how traditional media is merging with new media in current communications.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business storytelling tips and tricks, or how to's to help you do your job?
We release new content each week!

SUBSCRIBE to the blog here.

SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict').

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]