Be The Drop

As more and more people turn to online searches to find information, there is increasing pressure to understand how SEO helps business be found online.  

Founder of SEO Marketer, Mark Kirk, began building and optimising websites 22 years ago - before google was even google!! Today SeoMarketer employs 8 Australian based team members and 3 international full time employees. 

Over the years much has changed but the fundamental requirement for businesses to generate leads from their marketing strategy remains is the same. Mark and his team implement SEO solutions based on their expert understanding of what actually works and what doesn't.

In today's episode of Be The Drop, we discuss why you need to focus on website conversion as well as Google ranking, Mark advises on the role of organic v paid ranking and he shares a swag of super handy tips to help your grow your online business leads.

If you'd like to learn more about how to use SEO to help your business grow, then join our Online Storytelling That Generates Leads [SEO Basics] program. We'll explore the value of SEO together. And we'll provide tools and resources in our Facebook Group so you can supercharge your website yourself.

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Pocket Casts is my favourite app for listening to podcasts, and I'm not alone. Recently listed by TIME as one of the 5 best podcast apps, Pocket Casts receives international recognition as one of the leading listening platforms. I was therefore very excited to interview Russell Ivanovic, Pocket Casts Co-Founder and Developer.

Russell + Co-Founder Philip Simpson, developed their first app in 2008 - an Australian weather app, which became number 1 in the app store in Australia. Two years later, they quit their day-jobs and begun full time development on the Pocket Casts app.  

Pocket Casts was recently acquired by a collective group that includes four of the world's top podcast producers - NPR, WNYC Studios, WBEZ Chicago, and This American Life.  For Russell, the partnership works because the collective group shares his passion for keeping podcast content open and accessible to everyone.

In today's episode of Be The Drop, we delve into the world of podcasts, Russell talks about the highs and lows of his business journey and he reveals his predictions for the future of podcasts.

Want more? We're currently running a FREE Online Storytelling That Generates Leads [SEO Basics] program - where we provide tools and resources in our Facebook Group to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

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CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

This week's episode was recorded live from the CEO Sleepout where sharing stories helps raise awareness and generate much needed funds for those in need.

David Wark, CEO for Vinnies SA recently wrote "Homelessness shouldn't exist in Australia. There shouldn't be hunger in Australia. And surely there are enough clothes for all. Vinnies is doing our best to address all of this and it's with your support that this becomes so much more possible."

On Thursday 21st June, I joined over 130 passionate South Australian CEOs, who together with Vinnies, are working to raise funds and awareness. The event, which requires a cold and uncomfortable nights sleep, brings together motivated individuals, to share conversations and strategies on what more can be done?

In today's episode of Be The Drop, I interview event MC, Kate Ceberano about the value of action in fundraising, David Wark reveals how funds are distributed, Nick Reade talks about the importance of tangible results and BankSA's support of the Womens Shelter for victims of domestic abuse, plus a range of other CEO's share their motivations and experience from the Sleepout.

You can still make a donation to help support Vinnies fundraising by clicking this link, all donations big and small are greatly appreciated.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business advice and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

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CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

In today's crowded digital marketplace, the performance of your website is so important to your business. Yet many SME's struggle to understand what is required to develop an online presence that is functional, engaging and visible in search results. Unless you know a web developer, that is!

Tyson Brady is a freelance website developer and former graphic designer. So, as an introduction to our Online Storytelling Program, that looks at how to generate leads from online storytelling, Tyson is the ideal person to give us some tips for how to build a good website.

In today's episode of Be The Drop, we discuss Content Management Systems and common website problems; plus, we dip our toes into the often confusing world of Search Engine Optimisation.

To explore these topics in more detail, join our Storytelling Superheroes Facebook Group 

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business advice and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

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SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Cathy Beaton is an incredible woman. As South Australian State President of Vinnies, her work is integral to the positive impact that Vinnies has on the thousands of homeless people in South Australia.

This is a cause that troubles me deeply. So this year, I will once again participate in the CEO Sleepout, spending the night outside, on the street in the cold and wet of mid winter, to raise funds and awareness for the plight of the vulnerable and needy within our community.

In today's episode of Be The Drop, we discuss the power of working together, what volunteering means to her, and Cathy reveals how you can make a difference to the poor and needy in your community.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

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SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Victoria Fox combines that wonderful mix of friendly and approachable, with hard working and professional; and you're aware of it from the first minute you meet her. As Owner of Adelaide Skydeck, and also the General Manager at the Adelaide Hills Convention Centre, she has many valuable business insights to share. 

Victoria has built an award winning team at the Adelaide Hills Convention Centre, guiding them to win the accolade of Best Business Event Venue, firstly in South Australia and then going on to also win at the Australian awards. Whilst she now runs two successful venues, her business journey hasn't always been plain sailing. 

In today's episode of Be The Drop, we discuss the importance of teamwork and delegation, why you should never give up, and Victoria gives us some incredible business tips in the Be The Drop "power round"!

For hands on advice, join our Storytelling Superheroes Facebook Group where you can ask the team at Narrative Marketing any questions you have.

The Be The Drop podcast is brought to you by Narrative Marketing.

Want more business advice and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here 

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

The digital content landscape is a noisy space that is constantly evolving. The rate at which this marketing space changes often leaves businesses and marketers with their heads spinning - myself included!

So this week, I sit down with my Narrative Marketing team member Jojo Furnival to share some key tips that we've learned about how to achieve success with online content.

Jojo started blogging for business in 2010, and has witnessed firsthand the evolution of digital content and online search. Through her journey, Jojo has learnt that storytelling is the best way to foster genuine engagement, and yet she also stresses that in the digital age, businesses can't approach written content without seriously considering Search Engine Optimisation.

In today's episode of Be The Drop, we discuss the importance of optimising digital content for both search-ability and readability, we break down some of the jargon terms associated with content optimisation and we also review what you can do to improve your content visibility, so more people will find you online.

To explore these topics in more detail, join our Storytelling Superheroes Facebook Group 

The Be The Drop podcast is brought to you by Narrative Marketing

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SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

It's important in small business to get the right business advice. I can safely say that my guest this week, Luke Talbot-Male, can be counted on to give it!

Launching a surf school in Port Elliot in 2001 was Luke's way of mingling business with adventure. And what an adventure it has been! At one point, Luke managed 15 different brands and operations, including Heysen Trail walking tours, a team building activities company, a Kangaroo Island backpacker hostel, restaurant, cabin park, and kayak tours in Exmouth, WA!

So he has loads of experience building successful businesses; and has been in the top 20 fastest growing South Australian companies four years running.

In today's episode of Be The Drop, I chat to Luke about using different communication tactics for different audiences. He reveals how to successfully incorporate remote workers into your Aussie team and explains the importance of a Big Hairy Audacious Goal.

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To explore these topics in more detail, join our Storytelling Superheroes Facebook Group where you can ask the team at Narrative Marketing any questions you have.

Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business advice and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE to Be The Drop podcast in Stitcher here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

These days, it's not enough to have a corporate brand. You need a personal brand too. In some industries, it's more important than others. But across the board, adopting some basic personal branding tips could take your networking and sales efforts to the next level.

In today's episode of Be The Drop, I chat to Kristen Werner of KW.Brands about authenticity and visual branding. Plus, she reveals some powerful tips for developing a compelling personal brand.

To explore this topic in more detail, join our Storytelling Superheroes Facebook Group where you can ask Kristen and the team at Narrative Marketing any questions you have about personal branding and storytelling.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE to Be The Drop podcast in Stitcher here

SUBSCRIBE to Be The Drop podcast in iHeartRadio here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

All of us working in small to medium sized business are acutely aware of the importance of sales to ongoing success. But despite this, it is not uncommon for there to be a reluctance or unease about knowing how to sell. 

Sometimes it's as though "sales" is a dirty word. But it's not! And even if your business doesn't have a dedicated salesperson, there are some changes you can make that will help sharpen your sales focus - in a natural and organic way.

In today's episode of Be The Drop, I break down 3 key storytelling techniques to supercharge your sales process. I also discuss the importance of building a sales mindset for your business that aligns with your culture, and is true to your story to deliver bottom line results.

To explore this topic in more detail, join the discussion in our Storytelling Superheroes Facebook Group.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE to Be The Drop podcast in Stitcher here

SUBSCRIBE to Be The Drop podcast in iHeartRadio here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]