Be The Drop

The Adelaide Fringe Festival is a hugely successful example of an open access arts festival, that is recognised Internationally as one of the best. Adelaide Fringe not only supports the local arts industry but also attracts both National and Internal artists and visitors. A proud South Australian organisation, the team will coordinate 1300 shows in 2019 and are looking to beat the tickets sales of 700,000 tickets in 2018!

Heather Croall is the Director and CEO of the Adelaide Fringe, and has over 20 years experience in the creative industries, making films, running workshops, and directing festivals. She has a wealth of expertise in the arts industry and understands the in and outs of how to build a successful festival.

In today's episode of Be The Drop, Heather recounts some history of the Adelaide Fringe Festival, she shares her insights on why it has succeeded to become the world's second largest fringe festival and we also discuss how to approach website design and communications, to not only engage but also drive ticket sales.

---

Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there!

---

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Embracing positive risk is not only liberating, it can also deliver positive gains or benefits to your business in areas you may normally avoid due to risk of potential failure. Vanessa Jones is an expert copywriter who helps others to listen to their unconscious mind, helping them to successfully navigate the marketing world by teaching them to listen to their gut feelings.

A freelance copywriter, Vanessa has also studied positive psychology, philosophy and she is a qualified yoga teacher. Vanessa believes in the connection between mind and soul, and has used her writing to effectively communicate between her unconscious mind, and her conscious self; skills she teaches in her new book "Thirty Days to Conscious Success".

In today's episode of Be The Drop, Vanessa tells us her story about taking positive risks, to fulfil life long dreams in creative writing, and the methods she's used to overcome challenges of small business. Vanessa also discusses how she has integrated her writing skills into her life philosophy, by remaining open to new opportunities.

---

As an exciting offer to my listeners, Vanessa is offering 10 FREE eBook copies of "Thirty Days to Conscious Success". The book provides a thirty day program to flood your marketing plan with easy to implement creative ideas that will heighten the reach of your business or services. This FREE offer is only available to the first 10 entries, click here and use the code 'superhero' to access your free copy today.

---

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Moving from the academic to commercial sector is daunting, as the transition from research and testing, to selling in a competitive market, involves a steep learning curve. Michelle Perugini, is one example who has made the transition from academic science, to successful startup business.

Combining a background as a stem cell biologist with the rising power of artificial intelligence, has seen Michelle become a leading technology innovator. She sold her first startup business to Ernst & Young in 2015, and then went on to Co-Found, Life Whisperer, a technology company that uses AI to better select healthy embryos for IVF.

In today's episode of Be The Drop, Michelle talks us through the challenges of startup business, she shares her experiences as an entrepreneur creating products in international markets and we discuss how she finds happiness and meaning in working hard.

---

This episode was produced in support of SouthStart Conference - an event that celebrates the collision of people, ideas and technology. You can find out more about the event here.

---

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Emotions can seem detrimental on our path to professional success, especially when decisions are driven by irrational responses. However there is a place for emotion in our professional lives and according to my guest this week, understanding this, helps improve human durability - or what is often referred to, as resilience.

Derrick McManus is a survivor, to say the least, and he has incredible stories to tell. Derrick was in the South Australian Police Force for over 40 years, where he became a member of the Special Task And Rescue Group.  During his time in the STAR Group, he learned how to sustain optimum performance under pressure which was put to the ultimate test, when he was shot 14 times with a high-powered rifle.

In today's episode of Be The Drop, Derrick describes his rich history with risk and consequence, using examples from his life to explain human durability, he reveals how this concept is key in both business and personal success, and we also discuss how sharing stories can inspire and empower other people.

---

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Creating appealing and readable content is a complex process; there is tension between what the author is explaining, and what your audience wants to read. Changing your perspective as a content writer can make your material more desirable and consumable.

Cas McCullough is the founder and CEO of tech startup, Writally, which provides content recipes to help you write powerful marketing and blog content in less time. Cas has worked in content strategy for 8 years. As well as running Writally, she is a writer, mentor and content marketing consultant.

In today's episode of Be The Drop, Cas tells us about the importance of having an engaged community, how to best market content to your audiences, and we also discuss useful resources for effective content writing.

---

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Sharing your passion with others is confronting, especially in age where there are so many competing voices on the internet. With a plethora of communication channels at our fingertips, it is difficult to know where to start your journey, in order to be heard.

Jade Lee Wright is a book lover, who's turned her love of literature into a multiplatform blog. Since 2010, Jade's blog has blossomed through using Instagram, YouTube, and now podcasting. Books have had a deep and influential impact on Jade's life, helping her through tough times and she feels it's important to share these stories.

In today's episode of Be The Drop, Jade explains her history with writing and content creation, she describes why Instagram was her first platform of choice and Jade also discusses how the different platforms have worked for her, plus how to engage meaningfully across different mediums.

---

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Interior design has been linked to business success with a connection to improved sales and staff productivity.  It considers the overall look and atheistic of a space, and the feeling they create, to ultimately shape the story that these feelings convey.

With a career spanning over 19 years, Jacqui Dunn has become a trusted name for interior design projects in Adelaide. A Co-Founder of The Travelling Stylist - an Interior Design and Styling firm, Jacqui is also  a presenter on the Channel 9 TV Show, Outdoors Indoors.

In today's episode of Be The Drop, Jacqui talks about how to use interior design to tell your business story, she discusses why the journey is most important when styling homes and Jacqui shares lessons learnt in building her business. 

---

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Social media platforms provide huge opportunities to communicate with your audience.  However, understanding which channel to use and how to successfully engage people to know, like and trust your organisation on social media can be overwhelming.

Mel Kettle is a communication and social media expert, helping organisations communicate effectively so they build and maintain relationships with their staff, customers and stakeholders. Mel is particularly passionate about encouraging her clients to embrace social media.

In today's episode of Be The Drop, Mel tells us what to consider in your social media strategy, we talk about why memorable stories create such engaging and shareable content and she shares some fantastic tools that will help improve your social media marketing.

---

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Your corporate identity is about so much more than just your logo and brand colours. Your identity or brand is the essence of your business that distinguishes your organisation or product from your competitors, in the eyes of your customers.

Sipros Giannos is the Design Director of DesignLab, the business he started to answer a marketplace need for a more flexible, targeted and collaborative approach to design. His focus is to deliver creativity that visually connects your business with your clients.

In today's episode of Be The Drop, Spiros tells us why consistency is key for corporate and brand identity,  we talk about how brand perception extends right through to customer service and he shares his top tips to help you improve your visual branding and corporate identity.

---

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

The art of copywriting is an important skill. With more diverse audiences accessing information from multiple sources, the ability to write your business story to suit specific platforms and attract your target audience, could be the difference between obscurity or success.

Kylee Bristow is a corporate communications specialist and trainer, and the Director of Lexi Communications. Kylee recently invited me to present at the Business Writers Conference in Brisbane, and whilst there, we sat down to talk about our shared passion for communications that drive human connection.

In today's episode of Be The Drop, Kylee shares her formula to help you write human-centered content, we talk about how to write with impact and she shares the lessons she's learned about the importance of building a business that matches the lifestyle you want.

---

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]