Be The Drop

Podcasting popularity continues to grow, and exciting things are predicted for podcast numbers in 2019. In the lead up to International Podcasting Day, I sat down with fellow Adelaide podcast enthusiast, Rory Noke to hear his thoughts on world of podcasting.

Rory is PodBooth's Co-owner, as well as their audio and video producer. He has over 10 years broadcast experience, previously working with ABC, Network Ten and Channel 7. Rory is a podcaster himself and was selected as a Host of the Year finalist for the 2018 Australian Podcast Awards.

In today's episode of Be The Drop, Rory talks about podcasting as an exciting and accessible way to tell stories, we look at why businesses should consider podcasts in their communication mix and he shares some top advice to help you start and distribute your podcast.

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Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Donny Walford is the founder of DW Bottom Line Transition Strategists™ and DW Behind Closed Doors®. She has an enviable record of success working with boards, executive, senior management and business owners across industry, government and the not-for-profit sector. 

According to Donny, "it's lonely at the top for men, but it's even lonelier for women as there's just not enough of us".

In today's episode of Be The Drop, Donny discusses the critical importance for women to invest in themselves, we talk about the value of networking to achieve career advancement, plus Donny shares her top tips on how to leverage the best results from networking. 

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Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Understanding and delivering successful Web Marketing has become increasingly important in business. To find out more about how businesses are extending their leadership in this area, I sat down with Alex Counsell, the Web Marketing Manager at Le Cordon Bleu.

Alex is an advertising and marketing professional with over 20 years experience in agencies and big-brand corporate marketing teams. After a career in London, he moved to Australia and has since helped some of Australia's biggest brands optimise their digital sales & marketing strategies including  SeaLink Travel Group, Le Cordon Bleu and Bunnings.

In today's episode of Be The Drop, Alex discusses how digital advertising has evolved and the critical importance of integrating your advertising messages into your organic content. Alex also shares a truckload of valuable advice and tips on how to be successful in marketing.

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Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

AmieDD is a maker of things. With a background in Game Programming and Simulation, Amie Danielle Dansby is a Software Engineer with a passion for code and cosplay. Whilst at Hybrid World Adelaide recently, I managed a quick interview to discuss the wonder of technology with AmieDD.

Starting her career at Marvel Studios, working on Captain America and X-Men Destiny, she transitioned to Research and Development, working on the Xbox and Playstation. AmieDD is currently one of the Co-Founders of ATAT Tech, working on a Robotics, Augmented Reality Video Game code-named: Project EvE.

In today's episode of Be The Drop, AmieDD discusses why it's important to make technology fun and hands on. Amie also talks about the importance of sharing ideas through open source code and she reveals how she tackles her biggest challenge in programming.

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

For more business tips and brand storytelling tricks, or how to's to help you do your job > check out our new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

LISTEN to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Chloe Jane is a kindred spirit, who shares my passion for the incredible power of storytelling. Taking her love of creative writing and combining it with her skills in visual storytelling, Chloe Jane now helps a range of clients to answer questions such as > how to build your Instagram profile?

Chloe Jane loves creating beautiful social content and teaching people tips and techniques, to curate an authentic online presence. She describes herself a driven and dreamy 'ideas girl', with a passion for helping small businesses.

In today's episode of Be The Drop, Chloe Jane talks about the importance of consistent visual branding, she share her top tips to build your Instagram profile and we discuss how to authentically tell your business truth in order to stand-out online.

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Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

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Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here 

SUBSCRIBE to Be The Drop podcast in iTunes here

LISTEN to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Elliott Watkins, better known online as Muselk, is a 22 year old Australian YouTuber based in Sydney. With over 6.3 Million subscribers to his YouTube Channel and nearly 1.8 Billion total video views since launching, Muselk has established international credibility as a YouTube content creator. 

But what does it take to build a successful YouTube Channel? How do you create initial momentum to attract subscribers and grow your channel? Muselk's channel grows by an average of 18,000 subscribers daily and averages 4 million views per day (stats from Social Blade), so I was thrilled to sit down with him at Hybrid World Adelaide to get his thoughts on how to crack YouTube success.

In today's episode of Be The Drop, Muselk shares his journey as a YouTuber, including his biggest challenges along the way and his top advice on how to grow an internationally recognised YouTube Channel. 

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Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.

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The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

READ the blog here

FOLLOW Be The Drop podcast on Apple Podcasts here

FOLLOW Be The Drop on Spotify here

SUBSCRIBE on YouTube here for behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

Social media seems to be evolving at a rate that makes my head spin. It can get confusing and it's certainly a challenge to keep up. That's why events like Social Media Day Adelaide, packed full of the latest industry insights and real business applications, are so incredibly valuable.

Established in 2015 by three passionate marketers, Jennifer Evison, Rubina Carlson and Ryan Jones, wanted to create an opportunity to share social media knowledge, with the aim of making it accessible to everyone. The event has seen rapid growth, both in attendance numbers and content, building from it's first year comprised of a handful of presentations and developing into a full day conference.

In today's episode of Be The Drop, speakers from Social Media Day Adelaide share some latest marketing insights. We hear from Lucy Cornes on audience hunger for video content, Erin Williamson from Yellow shares tips on how to connect with your customers via social media, plus Alex Counsell tells us why the focus at Cordon Blu is on frequency and brand awareness. And that's not all, there's more - this episode is packed full of helpful social media advice!

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The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business tips and brand storytelling tricks, or how to's to help you do your job? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

We release new content each week!

SUBSCRIBE to the blog here.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

What does is take to be a good interviewer? How do you capture content in order to create a story that will take your audience on a journey - and keep them with you until the end? As a content creator and storyteller, these are questions I search to answer as I work to continually improve my interview techniques. 

Sitting down at Hybrid World Adelaide with Marc Fennell, renowned Australian radio, tv and podcast interviewer and presenter was therefore a huge honour (and also slightly intimidating!) As the anchor of SBS VICELAND's news show The Feed, Marc has interviewed high profile people from Al Gore to Tom Cruise.

Marc also created and presents ABC Radio National's award-winning podcast Download This Show, so he has a wealth of experience and knowledge to share on the topics of interview techniques and storytelling. 

In today's episode of Be The Drop, Marc talks about how to take people on a journey through storytelling, why story is critical to all forms of communication, especially in today's digital world plus he shares some top tips to improve your interview techniques. 

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Want more?  Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

--

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

What does it mean to live and communicate in Hybrid World? Technology advancements are increasingly making our lives easier as machine learning, ai + robots improve process delivery. However at the same time, humans need to decide how we want to shape our digital life.

As more of our data is captured in order to deliver these efficiencies, what are the boundaries we believe are necessary, in order to protect individuals privacy and what are the ethical parameters we want to implement on how much we allow machines to do?

These questions are at the heart of what was discussed at Hybrid World Adelaide, a digital entertainment and technology event that explores the future of a 'hybrid world', where the real and digital worlds collide and ultimately evolve.

In today's episode of Be The Drop, I interview Dr Phillip Alvelda, Rae Johnston and Amanda Duthie who discuss the convergence of technology and humanity in a hybrid world and I share my top takeaways from the leaders in this field on the opportunities that it presents us.

Want more? Join our Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]

This podcast episode is packed with pure gold SEO tips from someone who's worked in the field for 18 years.

Chaz McGregor's SEO journey began around the turn of the millennium, working for one of the early search engine marketing businesses in Adelaide. Fast forward to now and his business New Order Digital manages the complex digital advertising requirements of multiple brands.

On his journey, Chaz has been captivated by the power of bringing people to a website and turning them into customers. Though it's often described as "the dark arts", Chaz describes SEO as "the foundation to your website that will pay off over time."

In today's episode of Be The Drop, we chat all things SEO, including tools to make it easier for small businesses. Plus, Chaz reveals his top SEO tips and future predictions.

This is Chaz's version of Be The Drop.

Want more? We're currently running a FREE Online Storytelling That Generates Leads [SEO Basics] program - where we provide tools and resources in our Facebook Group to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US [email protected]