Are you tired of marketing tactics that don't yield results? In this episode, Genea talks with Wayne Mullins, founder of Ugly Mug Marketing, about what actually works in marketing today.
You’ll learn why effective is more important than beautiful in your business. And how to create a cohesive marketing strategy, instead of relying on disjointed tactics that don’t work.
Wayne speaks on the power of authenticity and shares his journey from sales to marketing. And you’ll get a real-world example of an innovative approach that led to a 300% business growth. Plus, practical advice on building authentic connections with your audience.
Tune in to learn how to achieve consistent results in your business and marketing through strategic thinking and self-awareness.
[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/
Website: http://bethewolfnow.com/
Instagram: https://www.instagram.com/geneabarnes/
Website: https://www.uglymugmarketing.com/
Instagram: https://www.instagram.com/fireyourself/
Books Wayne Recommendations:
Man’s Search for Meaning by Viktor E. Frankl
The Choice by Dr. Edith Eva Eger
The Mountain is You by Brianna Wiest
The Blue Ocean Strategy by W Chan Kim and Renee Mauborgne
He also talked about the Johari Window
And his own book: Full Circle Marketing
Wayne is a husband, father of 4, entrepreneur, and the Founder of Ugly Mug Marketing, creator of the Agency Accelerator, and author of Full Circle Marketing. He's an out of the box, against the grain, thinker.
00:00 The Worst Marketing Strategy Ever
02:22 Introduction to Wayne Mullins and Ugly Mug Marketing
04:25 The Importance of Marketing Over Sales
05:51 Self-Leadership and Entrepreneurial Success
11:03 Tactics vs. Strategy in Marketing
17:55 Emotional Marketing and Customer Connection
23:20 The Power of Being Different
26:49 Innovative Marketing Strategies
28:04 The Power of Evangelists
30:19 Breaking the Mold: Drive-Thru Innovation
32:08 The Importance of Rest and Creativity
33:02 The Value of Coaching and Mastermind Groups
34:43 Choosing the Right Coach
39:54 Embracing Authenticity in Marketing
44:00 Comprehensive Marketing Strategies
49:13 Final Thoughts and Resources