Be The Wolf

Peter Kennedy built and sold Tagger Media for $140 million.

On paper, he had everything. In reality, he was chasing his grandfather's identity and running from the belief that he was fundamentally broken.

The day after closing the deal, he woke up deeply depressed, realizing that all the success in the world couldn't fill the void inside.

In this raw conversation, Peter shares his journey from fear-driven CEO to conscious leader building an AI company that puts employee growth above profits.

This isn't just another success story … it's a blueprint for what happens when you stop running from yourself and start building from who you really are.

Here's what we dive into:

🔹 The moment he realized no one cared about his $140M win and what that taught him about validation

🔹 The identity trap that keeps successful people feeling like failures inside

🔹 The plant medicine experience that cracked open his fear-based patterns and changed the way he looked at everything

🔹 How his new company operates from love instead of fear and why that's changing lives.

If you've ever wondered whether the success you're chasing will actually fulfill you, this conversation will give you permission to redefine what winning really means.

Connect with Peter:

Website: https://www.evolveweird.com/

Instagram: https://www.instagram.com/therememberingbook/

LinkedIn: https://www.linkedin.com/in/peterkennedy182/

TikTok: https://www.tiktok.com/@the.remembering4

About Peter:

Peter Kennedy is a father of five, entrepreneur, and author of The Remembering—a raw, immersive memoir chronicling his journey from high-functioning overachiever to awakened, embodied man.

He built and led Tagger Media to a $140M acquisition by Sprout Social (NASDAQ: SPT), living a life that looked perfect on paper but felt painfully empty inside.

For years, Peter chased success to outrun a deeper truth: beneath the polished image was a boy who believed he had to earn love to be worthy of it.

Everything changed during a temazcal ceremony in the jungles of Brazil. That night cracked open the illusion of control and set him on a path of radical surrender and soul-level healing.

His journey led him through plant medicine ceremonies (iboga, ayahuasca, psilocybin), somatic therapy, a 10-day darkness retreat, and the dismantling of everything he thought success required.

Today, Peter is the co-founder of EvolveWell Inc., an AI-powered platform designed to help coaches support their clients between sessions.

At EvolveWell, growth isn’t a buzzword—it’s a business model.

The company prioritizes the personal evolution of its team above all else, redefining what conscious business can look and feel like.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

You've read the books. Hired the coaches. Built the funnels. Posted daily. Optimized everything. And somehow your business still feels like you're pushing a boulder uphill.

In this episode, Genea exposes the hidden pattern that's been sabotaging entrepreneurs for years: the subconscious need to please others, follow rules, and avoid judgment. When you're more worried about doing things "right" than doing what's right for you, your business becomes a prison instead of freedom.

This isn't about strategy. It's about the invisible decision-making mechanism that's been running your life.

Here's what Genea uncovers in this game-changing conversation:

🔹 How childhood survival patterns show up as business self-sabotage 

🔹 The 35,000 daily decisions that are moving you away from what you want to create

🔹 Why "should" is the most dangerous word in entrepreneurship 

🔹 A simple visualization tool to reclaim your power and make decisions from your truth

If you've ever felt like you're building someone else's business instead of your own, this episode will help you start creating from your own truth.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

About Genea:

Genea Barnes is a Performance Coach for Entrepreneurs, Speaker, and Podcast Host. 

She helps entrepreneurs create more money, impact, and joy by expanding your Success Zone. This results in solid, steady growth while working less and using fewer sales, marketing, and money-making strategies. 

Her custom state-of-the-art system saved her own business from financial ruin and is based on 20 years of experience, study, and training with leading experts.

She's helped hundreds of people take their businesses and lives to the next level giving them time freedom, financial breakthroughs, and more joy. She believes that when you unleash the power of YOU, humanity evolves.

Drew O’Brien is the first to tell you he was being a fake in his business.

He was a successful designer teaching clients about authentic branding while wearing a costume of khakis and button-downs, speaking in a voice that wasn't his own, trying to be who he thought would get paid.

In this conversation, Genea explores the exhausting performance of entrepreneurship and the courage it takes to stop being who you think people want and start being who you are.

Drew's transformation from "The Design Company" to "We Make Cool Shit" isn't just a rebrand. It's a masterclass in what happens when you finally bet on yourself  … your TRUE self.

Genea and Drew dive deep into the transformation that happens when you choose authenticity over approval:

🔹 The fear that kept him wearing khakis to client meetings for years 

🔹 Why his biggest breakthrough came from making stickers as a joke 

🔹 How losing his dream job became the best thing that ever happened to him 

🔹 The difference between earning fake money and eating what you kill

If you've ever felt like you're performing your way through business instead of building from who you really are ...

This conversation will remind you that your authenticity isn't just nice to have … it's your greatest competitive advantage.

Connect with Drew: 

Website: https://www.wemakecoolshit.co/

Instagram: https://www.instagram.com/wemakecoolshit/

Strategy Consultation: https://www.wemakecoolshit.co/free-design-strategyconsultation

About Make Cool Shit:

We Build Brands That Kick Doors Down.

Connect with Genea: 

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

The feeling that there's never enough time, money, or energy isn't just stress. It's the invisible force controlling your business decisions.

Most entrepreneurs don't realize they're operating from lack.

They think they're being strategic, responsible, efficient.

But Genea reveals how this underlying emotion creates a cycle of short-term choices that keep you busy but not growing.

From procrastination to people-pleasing to that constant feeling of being behind, it all traces back to the same source.

This episode uncovers the patterns that keep you spinning:

🔹 The yo-yo cycle from superwoman mode to complete burnout that destroys sustainable growth 🔹 Why your communication with clients and team feels stressful even when nothing's wrong

Listen if you're ready to understand why your hard work isn't translating to the growth you want.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

About Genea:

Genea Barnes is a Performance Coach for Entrepreneurs, Speaker, and Podcast Host. 

She helps entrepreneurs create more money, impact, and joy by expanding your Success Zone. This results in solid, steady growth while working less and using fewer sales, marketing, and money-making strategies. 

Her custom state-of-the-art system saved her own business from financial ruin and is based on 20 years of experience, study, and training with leading experts.

She's helped hundreds of people take their businesses and lives to the next level giving them time freedom, financial breakthroughs, and more joy. She believes that when you unleash the power of YOU, humanity evolves.

What if the hardest conversations are actually the gateway to your deepest connections?

Megan O'Nan learned this the hard way when she was outed in Mississippi and faced rejection from everyone she loved. Instead of running forever, she came back to heal those relationships and discovered something powerful: when you lead with your vulnerability instead of your defenses, everything changes.

In this conversation with Genea, Megan shares the tools that transformed her most painful relationships into her strongest ones.

Here's what they explored together:

🔹 The devastating moment when support turned to Bible verses and rejection 

🔹 How cancel culture lives in our phones, but connection happens face-to-face

🔹 The simple question that dissolves defensiveness and opens hearts 

🔹 Why safety comes from within yourself, not from controlling other people's opinions

This episode is for anyone who's tired of surface level connection in business and life. And for those who are ready to risk being seen for who they really are.

Connect with Meagan:

Website: https://www.meaganonan.com/

TED Talk: https://www.youtube.com/watch?v=OWuBaXuALB0

Instagram: https://www.instagram.com/megonan/

LinkedIn: https://www.linkedin.com/in/meaganonan/

Speaker Slam Winning Speech: https://www.youtube.com/watch?v=AV7iIHEB3RM

Meagan O’Nan is a human connection consultant, 3x award-winning author, award-winning international speaker, and TEDx speaker who brings over 15 years of experience helping people find common ground in uncommon conversations.

She has worked with organizations like the Red Cross National, Inspire Brands, Toyota, and school districts and colleges across the country — guiding leaders, educators, and teams to create cultures where people feel seen, heard, and valued.

Her work has been featured in Forbes, New York Weekly, FOX 13 Seattle, Brainz Magazine, and Authority Magazine to name a few. Her recent TEDx Talk, “What To Do When You Disagree With Someone You Love,” has garnered over 70,000 views in just a month since its launch.

Through her storytelling, Meagan doesn’t just talk about connection — she creates it. She reminds us that we don’t have to agree to belong to each other.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

You've invested in courses, worked with coaches, and followed all the manifestation advice. Yet your business still feels like an uphill battle.

In this episode, Genea reveals why the popular "become the person who has what you want" formula keeps entrepreneurs spinning their wheels instead of creating real change. Through a powerful story about a business owner who overcame bullying but created new problems, she shows how focusing on surface-level traits like consistency and discipline misses the deeper work that actually transforms your results.

Here's what this conversation will shift for you:

🔹 Why chasing traits like consistency and resilience might be reinforcing the wrong identity 

🔹 The hidden fear patterns that create enemies and conflict 

🔹 How to dig down to who you need to become so success becomes inevitable

🔹 The difference between fighting back and becoming truly unbothered by criticism

If you're tired of working on yourself without seeing it translate to business growth, this episode will show you where to focus your energy instead.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

About Genea:

Genea Barnes is a Performance Coach for Entrepreneurs, Speaker, and Podcast Host. 

She helps entrepreneurs create more money, impact, and joy by expanding your Success Zone. This results in solid, steady growth while working less and using fewer sales, marketing, and money-making strategies. 

Her custom state-of-the-art system saved her own business from financial ruin and is based on 20 years of experience, study, and training with leading experts.

She's helped hundreds of people take their businesses and lives to the next level giving them time freedom, financial breakthroughs, and more joy. She believes that when you unleash the power of YOU, humanity evolves.

In this episode, Genea sits down with business and lifestyle strategist Kathy Feather to explore the uncomfortable truth about change resistance in business. 

Together, they dive into why successful entrepreneurs must embrace change, even when it feels terrifying.

Through Kathy's journey from risk-averse corporate employee to business owner, listeners gain insight into the real reasons many entrepreneurs resist change and how it silently caps their growth. 

For anyone who feels the tension between security and freedom, this conversation illuminates the path forward.

Listen as they explore:

🔹 The moment Kathy realized her security-first mindset was costing her everything 

🔹 Why most entrepreneurs stay paralyzed by technology fear until pain forces them to change 

🔹 How your brain makes terrible business decisions when you're tired or depleted 

🔹 The surprising freedom that comes from finally trusting yourself to navigate uncertainty

Whether you're contemplating a business leap or simply tired of playing small, this episode delivers the honest perspective needed to move beyond fear and into your full entrepreneurial power.

Connect with Kathy: 

[free gift] Tech Audit Cheat Sheet: https://cs.kfeathersolutionsllc.com/TechSheet

Website: https://www.kfeathersolutionsllc.com/

Linkedin: https://www.linkedin.com/in/kathrynfeather/

Blog: https://www.kfeathersolutionsllc.com/blog

Appointment link: https://www.kfeathersolutionsllc.com/appointment 

About Kathy: 

Kathy is the owner of K Feather Solutions LLC. She serves as a Business and Lifestyle Strategist to coaches and course creators. 

Kathy understands the unique challenge of balancing purpose-driven coaching with sustainable growth. That's why she offers tailored solutions designed to reclaim your time & amplify your impact.

With 20 years of corporate and consulting experience guiding teams to successful project delivery, her Blueprint to Freedom process is straightforward and customer-focused. Just a commitment to understanding your unique needs and providing tailored solutions that fit them.

From strategic planning that aligns with your vision to seamless technology management that streamlines your workflows and even personalized travel planning for essential retreats or well-deserved breaks, her services empower you to build a thriving business that fuels your passion while allowing you to fully support your clients' journey.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

When you've tried multiple coaches, courses, and "proven" systems but still can't break through to consistent success, the issue isn't what you're doing.

It's the psychology driving every decision you make.

In this episode, Genea reveals why traditional mindset work barely scratches the surface and what's really keeping you from the business growth you want.

Here's what this conversation will shift for you:

🔹 Why your brain makes business decisions based on what happened before you turned 12 

🔹 How your parents' relationship with success became your subconscious operating system 

🔹 The moment at age 2 that created a shame-accomplishment link in Genea's brain 

🔹 The difference between understanding something and having the breakthrough that changes everything

If you've been working hard but not seeing the results, this episode will help you see what's been invisible.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

About Genea:

Genea Barnes is a Performance Coach for Entrepreneurs, Speaker, and Podcast Host. 

She helps entrepreneurs create more money, impact, and joy by expanding your Success Zone. This results in solid, steady growth while working less and using fewer sales, marketing, and money-making strategies. 

Her custom state-of-the-art system saved her own business from financial ruin and is based on 20 years of experience, study, and training with leading experts.

She's helped hundreds of people take their businesses and lives to the next level giving them time freedom, financial breakthroughs, and more joy. She believes that when you unleash the power of YOU, humanity evolves.

There's a difference between making money and building wealth.

Between achieving success and sustaining it.

David Meltzer learned this the hard way when he lost over $100 million and had to tell his mother he'd lost her house too.

In this powerful conversation with Genea, David shares the three distinct phases of his entrepreneurial journey and the internal shifts that changed everything.

This isn't your typical rags-to-riches story.

It's about the hidden costs of building from scarcity, the emptiness that can come with external success, and the moment David discovered that his biggest problem wasn't his circumstances, it was his relationship with them.

The insights David shares go straight to the heart of what it means to build something sustainable:

🔹 Why making millions from scarcity will always lead you back to zero

🔹 The dangerous world of "for me" thinking that still operates from scarcity

🔹 What his mother saw that he couldn't, and how it saved his life

🔹 The practical difference between giving more and asking for more than more

If you're building something meaningful but struggling with the internal game of entrepreneurship, this conversation will shift how you see success, money, and your own journey.

Connect with David: 

Get David’s life hack book for free → email him at [email protected] and ask for the book you heard about on the Be the Wolf podcast. 

Website: https://dmeltzer.com/

Facebook: https://web.facebook.com/davidmeltzer11

Instagram: https://www.instagram.com/davidmeltzer/

Twitter: https://x.com/davidmeltzer

Linkedin: https://www.linkedin.com/in/davidmeltzer2/

TikTok: https://www.tiktok.com/@davidmeltzer

YouTube: https://www.youtube.com/davidmeltzer

About David:

David Meltzer is the Chairman of the Napoleon Hill Institute and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. He is a globally recognized entrepreneur, investor, and top business coach. Variety Magazine has recognized him as their Sports Humanitarian of the Year and has been awarded the Ellis Island Medal of Honor.

As Executive Producer of the Apple TV series 2 Minute Drill and Office Hours, as well as Entrepreneur's #1 digital business show, Elevator Pitch, David brings unmatched insights to audiences worldwide. His journey has been featured in books, movies, and TV, including World’s Greatest Motivators, Think and Grow Rich, and Netflix’s Beyond the Secret. His life’s mission is to empower OVER 1 BILLION people to be happy!

This simple yet powerful mission has led him on an incredible journey to provide one thing… VALUE. In all his content and communication, that’s exactly what you’ll receive.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

Most entrepreneurs don’t realize stress is making their business decisions. They think it’s normal to feel wired, tense, and "on edge" all the time. But stress isn’t a badge of honor. It’s the thing quietly destroying your long-term success.

In this episode, Genea Barnes uncovers the real reason stress hijacks your creativity, collapses your capacity, and pulls you out of alignment. It’s not about working harder. It’s about shifting how you relate to pressure, so your nervous system isn’t running the show.

🔹 Why you get sick every time you try to take a day off 

🔹 The silent cycle that keeps your marketing, income, and energy unstable

🔹 Three warning signs you're riding the edge of burnout (and creating problems where there are none) 

🔹 The simple daily practice that releases trapped emotions and rewires your stress response

This isn't another episode about time management or productivity hacks. This is about understanding the root cause of why entrepreneurs stay trapped in cycles they can't seem to break.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

About Genea:

Genea Barnes is a Performance Coach for Entrepreneurs, Speaker, and Podcast Host. 

She helps entrepreneurs create more money, impact, and joy by expanding your Success Zone. This results in solid, steady growth while working less and using fewer sales, marketing, and money-making strategies. 

Her custom state-of-the-art system saved her own business from financial ruin and is based on 20 years of experience, study, and training with leading experts.

She's helped hundreds of people take their businesses and lives to the next level giving them time freedom, financial breakthroughs, and more joy. She believes that when you unleash the power of YOU, humanity evolves.