Be The Wolf

In this episode, Genea dives deep with Roger Pearson, a tax professional who learned the hard way that strategy without foundation leads nowhere.

After decades of starting businesses that never quite thrived, Roger discovered what was missing: the "why" behind business fundamentals.

This conversation reveals the hidden reasons so many entrepreneurs struggle despite working hard and following expert advice.

Roger shares how his journey from frustrated serial entrepreneur to successful business advisor taught him what schools never teach and most coaches never explain.

The insights in this episode will shift how you see your business:

🔹 Why Roger kept hitting 90% completion in every business venture but couldn't cross the finish line

🔹 The moment he realized his entire approach to business was missing a crucial element

🔹 How understanding the three essential pillars transformed his ability to help entrepreneurs save thousands

🔹 The counterintuitive truth about why you must understand business basics before delegating them

If you've ever felt confused about why your business isn't thriving despite your best efforts, this episode offers the foundation you've been missing and the motivation to finally build a business that's both profitable and fulfilling.

Connect with Roger:

Website: https://www.seagulltechnologies.com/

Get the ‘Mastering Business Basics’ book here: https://www.seagulltechnologies.com/books

Free 3 Pillars Report: https://seagulltechnologiestraining.com/forms/free-report

Facebook: https://www.facebook.com/jlsegull Linkedin: https://www.linkedin.com/in/Roger-Pearson/

Store: https://www.seagulltechnologiestraining.com/store

About Roger:

For over 50 years, Roger has created, sold, and managed small businesses. But in 2001, he switched course and began working as a Master Tax Advisor/IRS Enrolled Agent. In that time, he has watched hundreds of small business owners lose thousands of dollars needlessly. So recently, he made it his mission to provide entrepreneurs the knowledge to build a solid foundation under their business to keep more money in their pockets and give less to the government.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

The most capable entrepreneurs often struggle the most with asking for help.

In this episode, Genea exposes the invisible patterns that keep business owners trapped in cycles of overwork and isolation despite their best efforts.

Drawing from her own journey and client transformations, Genea illustrates why the energy behind your ask matters more than the words you use.

And the “ask for help” blind spots that limit your business growth.

This episode explores:

🔹 The paradox that keeps high-achievers stuck doing everything alone

🔹 Why being the "responsible one" in your family might be costing you millions

🔹 The three types of asking that determine whether people show up for you or walk away

🔹 The empowered asking approach that creates abundance instead of obligation

Tune in now to transform your relationship with asking for help and unlock the collaborative power that drives true business growth.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/ Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

About Genea: Genea Barnes is a Performance Coach for Entrepreneurs, Speaker, and Podcast Host. 

She helps entrepreneurs create more money, impact, and joy by expanding your Success Zone. This results in solid, steady growth while working less and using fewer sales, marketing, and money-making strategies. 

Her custom state-of-the-art system saved her own business from financial ruin and is based on 20 years of experience, study, and training with leading experts.

She's helped hundreds of people take their businesses and lives to the next level giving them time freedom, financial breakthroughs, and more joy.

She believes that when you unleash the power of YOU, humanity evolves.

In this episode, Genea Barnes and Anthony Markey unravel the painful myth that's keeping purpose-driven entrepreneurs trapped: the belief that resistance equals laziness.

Anthony, podcast host of "I Know A Guy," reveals how he went from hating parts of his business to discovering his zone of genius in meaningful connections. This conversation offers a permission slip to stop pushing against your nature and start flowing with your purpose.

This episode pulls back the curtain on:

🔹 The crushing moment Anthony realized he wasn't lazy – he was just misaligned with his purpose

🔹 Anthony's journey from self-judgment to working harder than ever – without the resistance 

🔹 The unexpected way leading with service rather than sales unlocked Anthony's business potential 

🔹 Why your "laziness" might actually be your subconscious protecting you from the wrong path

If you've ever felt guilty about not being "motivated enough" in your business, this episode will give you permission to trust your inner knowing and find the path that energizes rather than drains you.

Connect with Anthony:

Website: ikag.me

Facebook: https://www.facebook.com/Iknowaguyonx

Instagram: https://www.instagram.com/iknowaguyonx/#

X: https://x.com/Iknowaguy_

LinkedIn: https://www.linkedin.com/in/anthonymarkeyikag/

TikTok: https://www.tiktok.com/@iknowaguy3

YouTube: https://www.youtube.com/@IKnowAGuy_

Connect with Anthony:

Anthony is the founder/creator of I Know A Guy (IKAG.me), a daily newsletter and podcast dedicated to

helping entrepreneurs, professionals, and innovators grow their networks through meaningful

connections. With a passion for storytelling and collaboration, Anthony introduces his audience to

inspiring individuals, actionable insights, and opportunities to build authentic relationships. His mission is

simple: to help people grow their circles one introduction at a time. Whether you’re an established

entrepreneur or just starting your journey, Anthony believes that the right connection can change

everything.

Connect with Genea: 

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

What if the version of you running your business isn’t actually you?

In this powerful episode, Genea breaks down the hidden epidemic of inauthentic entrepreneurship, where even high performers live in personas and build empires that drain them. 

You’ll learn what it really means to "Be the Wolf," why radical authenticity is the foundation of sustainable success, and how shifting your inner foundation can change your revenue, your relationships, and your reality.

If you’re chasing growth but feeling off, heavy, or misaligned, this conversation will bring clarity and grounded direction.

Here’s what Genea gets real about:

🔹 Why following "right" strategies often leads to wrong results

🔹 Genea’s own journey from "I have to be nice" to powerful, aligned leadership

🔹 The real reason even authentic people feel like frauds

🔹 What wolves can teach us about leadership, alignment, and growth

If you’re ready to build a business that’s strong from the inside out, this is the episode to start with.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

About Genea:

Genea Barnes is a Performance Coach for Entrepreneurs, Speaker, and Podcast Host. 

She helps entrepreneurs create more money, impact, and joy by expanding your Success Zone. This results in solid, steady growth while working less and using fewer sales, marketing, and money-making strategies. 

Her custom state-of-the-art system saved her own business from financial ruin and is based on 20 years of experience, study, and training with leading experts.

She's helped hundreds of people take their businesses and lives to the next level giving them time freedom, financial breakthroughs, and more joy. She believes that when you unleash the power of YOU, humanity evolves.

"I'm great, but I'm tired" might be the most dangerous phrase in entrepreneurship. In this powerful conversation, Genea Barnes and Functional Physician and Burnout Expert Dr. Zarya Rubin expose why high-achievers often don't recognize burnout until they're already in crisis … and what it really costs them.

Dr. Zarya reveals her journey from Harvard-educated physician to burnout casualty, sharing the personal wake-up call that forced her to confront the unsustainable patterns driving her exhaustion. This isn't just about being tired, it's about the subconscious drivers creating cycles of depletion and sabotage in your business.

In this episode, you'll discover: 

🔹 The three burnout warning signs most entrepreneurs dismiss as "normal" 

🔹 How unresolved childhood patterns create the perfect storm for high-achievers 

🔹 The moment Dr. Zarya realized her medical career was slowly destroying her … and the impossible choice she faced 

🔹 The 4-count breathing technique that activates your calms you down in moments of overwhelm

Whether you think burnout is something that happens to "other people" or you're already feeling the symptoms, this conversation offers both the wake-up call and the practical tools to change your relationship with how you operate in your business.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

Connect with Dr Zarya:

Free Burnout toolkit: https://drzarya.myflodesk.com/burnouttobalance 

Website: https://drzarya.com/ 

Instagram: https://www.instagram.com/drzaryarubin/

Linkedin: https://www.linkedin.com/in/drzaryarubin/ 

Link to TEDx talk: https://www.youtube.com/watch?v=xfubAfgkUzE 

About Dr Zarya:

Dr. Zarya Rubin, MD, is a Harvard-educated physician, TEDx speaker, and burnout strategist, dedicated to helping high-achieving women in midlife break free from chronic stress and overwhelm. After experiencing severe burnout herself, she walked away from a high-stakes medical career and discovered the path to true wellness—one that doesn’t require sacrificing your health for success. Through her functional wellness coaching programs, in-person events and dynamic speaking engagements, Dr. Zarya empowers smart, driven women to reclaim their energy, find balance, and truly thrive. She is also the host of the “Outsmart Burnout” podcast, coming soon to a platform near you. She lives in Portland, OR, with her husband, daughter, and their fluffy bichon mini-poodle.

In this episode, Genea reveals the invisible force that's plateauing your business … subconscious avoidance. 

She dives into why smart, capable entrepreneurs find themselves unable to break through to their next level, despite doing "all the right things."

Something deeper is at play when you consistently push certain tasks to tomorrow, feel too busy for the things that would actually move the needle, or struggle with giving feedback. 

These aren't random behaviors – they're protection mechanisms wired into your nervous system.

This episode will help you: 

🔹 Identify the telling signs of avoidance hiding in plain sight in your day-to-day business 

🔹 Understand how childhood "microtraumas" shape your current business decisions without your awareness 

🔹 Trace your business plateaus back to unprocessed emotions that feel catastrophic to your subconscious 

🔹 Learn practical tools to process emotions and rewire the brain patterns keeping you from your next level

Listen now to discover what you've been unknowingly avoiding and how to finally expand into the business growth you've been working for.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

About Genea:

Genea Barnes is a Performance Coach for Entrepreneurs, Speaker, and Podcast Host. 

She helps entrepreneurs create more money, impact, and joy by expanding your Success Zone. This results in solid, steady growth while working less and using fewer sales, marketing, and money-making strategies. 

Her custom state-of-the-art system saved her own business from financial ruin and is based on 20 years of experience, study, and training with leading experts.

She's helped hundreds of people take their businesses and lives to the next level giving them time freedom, financial breakthroughs, and more joy. She believes that when you unleash the power of YOU, humanity evolves.

Most entrepreneurs hide their financial struggles behind a facade of success. In this episode, Genea and intuitive success mentor Lori Konkler pull back the curtain on the money patterns that sabotage business growth.

Lori shares her journey from quick six-figure success to crushing business debt, revealing how focusing on external strategies kept her locked in cycles of financial stress. This vulnerable conversation explores why business plateaus happen even when you're "doing everything right" and how expanding your Success Zone can finally break these patterns.

In this deeply honest discussion, you'll discover:

🔹 The painful moment Lori realized her success was built on financial quicksand 

🔹 Why seeking the next marketing strategy only made her money problems worse 

🔹 How hiding financial struggles from her husband deepened her business shame spiral 

🔹 The breakthrough that finally allowed her to take ownership and transform her relationship with money

This episode isn't just about business finance—it's about recognizing the deeper patterns that keep you cycling between feast and famine, and how to finally create sustainable success on your own terms.

Connect with Lori:

Website: https://thexennialtraveler.com/

Facebook: https://www.facebook.com/lori.konkler/

LinkedIn: https://www.linkedin.com/in/lorikonkler/

Free Gift: https://xennial.thrivecart.com/own-your-zone/

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

As an intuitive success mentor and the CEO of the Xennial Traveler company, she has helped clients around the world to double, triple and even 10x their revenue while also thriving and enjoying TF out of their business and their lives.

Her clients are CEO’s, coaches and other visionary female entrepreneurs who are all geniuses in their own right but not fully capitalizing on that genius at the level necessary to accelerate their businesses into multiple 6 and 7 figures quickly and sustainably.

When clients walk into her world, or as she likes to say, when they walk onto her side of the magic door, their lives are never the same.

They transform their business, while transforming themselves and stepping fully into their authority as next level leaders and what Lori likes to call their “Success Zone” The space where they get to have everything they want, and have the ability to hold it all as well. More money, more clients, more fulfillment, more success, in all areas.

Every business guru tells you to "delegate what you don't like doing"—but what if that advice is actually sabotaging your success?

In this eye-opening episode, Genea Barnes challenges conventional wisdom and reveals why delegation without addressing your underlying resistance can tank your business.

Through personal stories and powerful insights, she uncovers the subconscious patterns that drive poor delegation decisions and explains why these patterns don't disappear when you hire someone else.

Listen in as Genea explores:

🔹 The hidden resistance patterns that influence your hiring decisions without your awareness

🔹 Why offloading responsibility is a dangerous trap most entrepreneurs fall into

🔹 How your micro-managing tendencies might stem from deeper issues you haven't faced

🔹 The counterintuitive approach to delegation that creates sustainable growth

This isn't just another business strategy episode—it's a powerful reframe that could save you thousands in hiring mistakes and countless hours of frustration.

Whether you're thinking about your first hire or already managing a team, this conversation offers a fresh perspective that might just transform your relationship with delegation forever.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

About Genea:

Genea Barnes is a Performance Coach for Entrepreneurs, Speaker, and Podcast Host. 

She helps entrepreneurs: grow the business ‘your way’ and have fun doing it by expanding your Success Zone. This results in solid, steady growth while working less and using fewer sales, marketing, and money-making strategies. 

Her custom state-of-the-art system saved her own business from financial ruin and is based on 20 years of experience, study, and training with leading experts.

She's helped hundreds of people take their businesses and lives to the next level giving them time freedom, financial breakthroughs, and more joy. She believes that when you unleash the power of YOU, humanity evolves.

Building a dream team feels like the entrepreneurial holy grail—yet so many business owners struggle with knowing when to hire, who to hire, and how to lead effectively once they do.

In this illuminating conversation with Chase Tucker, former Peloton instructor turned CEO, Genea explores the truth about what it takes to attract and maintain a team of A-players.

Chase shares his journey from solo entrepreneur to team leader, including the personal transformations that were necessary before his business could truly grow.

Listen in as Chase and Genea unpack:

🔹 The counterintuitive reason you should wait until you're overwhelmed before building your team

🔹 How healing his relationship with his father transformed Chase's leadership abilities

🔹 Why your inner critic is the hidden saboteur keeping A-players away

🔹 The nervous system regulation practices that make or break high-performance leadership

This episode isn't just about hiring strategies—it's about becoming the kind of leader that naturally attracts excellence.

Whether you're thinking about making your first hire or looking to upgrade your existing team, this conversation offers a fresh perspective on building a business that can truly grow beyond you.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

Connect with Chase:

Instagram: https://www.instagram.com/chasetucker/ 

About Chase: 

Former Peloton instructor turned CEO of his own boutique-style health and wellness company. Chase & his team serve CEOs, celebrities, and executive women who are juggling business, marriage, and motherhood while still trying to find time to prioritize their own well-being.

What if everything you've been taught about entrepreneurial success is missing the most critical piece?

In this episode, Genea explores the powerful truth about why mindset matters more than strategy for sustainable business growth.

The entrepreneurial world is full of gurus selling foolproof systems and strategies.

Yet so many purpose-driven entrepreneurs find themselves working harder than ever while their results stay the same.

Genea reveals why the real battleground isn't your marketing plan—it's what's happening in your mind.

Listen in as Genea unpacks:

🔹 The subconscious protection mechanism that's sabotaging your business growth

🔹 Why the excuses that sound most logical are actually your biggest red flags

🔹 The truth about consistency that most business coaches never address

🔹 How expanding your Success Zone permanently transforms your results

This episode isn't about positive thinking or surface-level mindset work—it's about the deeper mental game that either limits or expands what's possible in your business.

Listen now to discover why this matters more than any strategy you'll ever learn.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

About Genea:

Genea Barnes is a Performance Coach for Entrepreneurs, Speaker, and Podcast Host. 

She helps entrepreneurs: grow the business ‘your way’ and have fun doing it by expanding your Success Zone. This results in solid, steady growth while working less and using fewer sales, marketing, and money-making strategies. 

Her custom state-of-the-art system saved her own business from financial ruin and is based on 20 years of experience, study, and training with leading experts.

She's helped hundreds of people take their businesses and lives to the next level giving them time freedom, financial breakthroughs, and more joy. She believes that when you unleash the power of YOU, humanity evolves.