Be Your Own Loud

Be Your Own Loud

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Be Your Own Loud episodes

  • 17. Tackle Challenges by Changing Your Perspective With Kelly Cardenas

    When life gives you lemons, instead of focusing on how sour they are, try turning them into lemonade.

    In this episode, Matt Halloran talks to Kelly Cardenas, business owner, author, Forbes contributor, inspirational speaker, culture coach, and podcaster. Kelly believes that even though he wasn’t rich in money while growing up, he was rich in opportunities. Today, he shares how his optimistic attitude has helped him create unbelievable opportunities and overcome adversities.

    Kelly discusses: 

    • How all great journeys start with a single step
    • Why you should always believe that you are perfectly, wonderfully made
    • Reasons to give your 100% at any particular moment instead of trying to find a “balance”
    • One magic word that will transform your perspective on life’s challenges
    • And more
    • Resources: 

      • “6 Indicators for Business and Life” by Kelly Cardenas
      • Kelly Cardenas Salon Products Collection
      • Connect With Kelly Cardenas:

        • Kelly Cardenas Website
        • Kelly Cardenas Salon
        • LinkedIn: Kelly Cardenas
        • Instagram: Kelly Cardenas
        • Twitter: Kelly Cardenas
        • Connect With ProudMouth:

          • ProudMouth
          • LinkedIn: Matt Halloran
          • Twitter: Matt Halloran
          • LinkedIn: ProudMouth
          • Facebook: ProudMouth
          • Twitter: ProudMouth
          • YouTube: ProudMouth
          • About Our Guest:

            Kelly Cardenas is a Forbes contributor, author, podcaster, founder-CEO of a national multi-million dollar brand, and a cultural efficiency coach. Kelly is the go-to when it comes to constructing a culture that will have sustained success in all aspects of your business. He believes that building an iconic brand, business, and empire is a simple process once we start to focus on what really matters. Kelly’s system zeros in on the heartbeat of any organization –– PEOPLE!

            27 min
          • 16. From Chefs to Foodies: How Food Connects People With Johnny De Lima

            Heads up: This page includes affiliate links. If you make a purchase using the links below, we may receive a small commission at zero cost to you. We only recommend tools that we’ve personally vetted and love.

            Summary

            Through the trying times of COVID-19, a shared love for good food is something that has kept people connected.

            But what about those who prepare all of the delicious dishes for us? How are they doing?

            In this episode, Matt Halloran talks with Johnny De Lima, founder of Wenu. Johnny discusses ways to support the local chefs and restaurants who’ve suffered as a result of the pandemic. He talks about how he aims to revive the intimate connection with food that the world is currently missing, plus ways in which Wenu can help home chefs monetize their culinary talents.

            Johnny discusses:

            • His plans to introduce data-driven recommendations to help chefs identify in-demand dishes
            • How direct chef-foodie relationships can become significantly more valuable
            • Marketing and other strategic insights into Johnny’s multiple entrepreneurial ventures
            • Why the food industry needs your support and connection now more than ever
            • And more
            • Resources: 

              • Be Your Own Loud: 8. On a Mission to Eradicate Loneliness With Ryan Gill
              • The Gathering
              • Restream
              • Jerome Robinson (@theheartbreakchef)
              • Kalamazoo Flavor Menu
              • Connect With ProudMouth:

                • ProudMouth
                • LinkedIn: Matt Halloran
                • Twitter: Matt Halloran
                • LinkedIn: ProudMouth
                • Facebook: ProudMouth
                • Twitter: ProudMouth
                • YouTube: ProudMouth
                • Connect With Johnny De Lima:

                  • Wenu
                  • LinkedIn: Johnny De Lima
                  • About Our Guest:

                    Johnny De Lima has been a die-hard entrepreneur ever since he started his own garbage removal business at age 8. Today, he’s focused on building the world’s largest menu: a platform/marketplace to empower home chefs to sell their homemade specialties via video where local foodies can watch live and order fresh home cooked meals to be delivered. It’s as though the Food Network and Instagram had a baby that got delivered by Door Dash and named that baby Wenu.

                    37 min
                  • 15. Living With a Courageous Heart With Matt Gagnon

                    Living with a courageous heart is about living a life that’s aligned with your values. It’s about finding your voice, no longer being a people-pleaser, and becoming your own human being. 

                    In this inspiring episode, Matt Halloran talks to Matt Gagnon, a professional life coach, TEDx speaker, and best-selling author. Matt Gagnon has faced a lot of adversities in life –– which he now sees as the ultimate call to adventure for himself and the people he coaches.  He shares his story and then dives into what it takes to start living with a courageous heart.

                    You will learn:

                    • Why adversities are the ultimate call to adventure
                    • What turning point completely changed Matt Gagnon’s approach towards life
                    • How to overcome the common mindset that stops people from following their passion
                    • How Matt Gagnon built a tribe of ideal clients solely through organic marketing
                    • And more!
                    • Press play to learn how to live your life with a courageous heart!

                      Resources: ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn| Matt Gagnon on LinkedIn | Lifestory Coaching & Development | “The Hero’s Journey: Joseph Campbell on His Life and Work” by Joseph Campbell

                      Matt Gagnon’s Instagram accounts: @iammattgagnon | @atomicmornings.io | @mattgagnoncoaching

                      36 min
                    • 14. Earn Your Audience’s Trust Through Vulnerability and Storytelling on Social Media With Gavin Hammar

                      Summary:

                      Most of us want to avoid airing our mistakes. Especially on social media. And especially if we’re brand leaders who are hoping to build credibility with our audience and gain their trust.

                      This week’s guest has discovered that showing this level of vulnerability online is the best –– and maybe the only –– way to earn his audience’s trust. 

                      In this episode, Matt Halloran talks to Gavin Hammar, the founder of Sendible. Gavin shares why authenticity breaks the trust-barrier with prospects and clients. And best of all, he unpacks his process for writing stories that show vulnerability –– so that you can try out his method. Gavin also talks about the “unscalable” activities that’ve played significant roles in delighting his clients and moving his company forward.

                      Gavin discusses: 

                      • What makes Sendible stand out from from their competition
                      • How Gavin realized it was time for him to sell Sendible
                      • His unscalable methods for collecting client feedback
                      • How being vulnerable breaks down the trust barrier on social media
                      • Why trust-based marketing is the future of marketing
                      • And more
                      • Resources: 

                        • Sendible
                        • Traject
                        • Clearbit
                        • Social Media Marketing World Conference
                        • Unscalable.me Newsletter
                        • Unscalable.fm Podcast
                        • The Trust-Based Marketing Playbook
                        • Connect With Gavin Hammar:

                          • LinkedIn: Gavin Hammar
                          • Twitter: Gavin Hammar
                          • Instagram: Gavin Hammar
                          • Connect With ProudMouth:

                            • ProudMouth
                            • LinkedIn: Matt Halloran
                            • Twitter: Matt Halloran
                            • LinkedIn: ProudMouth
                            • Facebook: ProudMouth
                            • Twitter: ProudMouth
                            • YouTube: ProudMouth
                            • About Our Guest:

                              Gavin Hammar is the founder of Sendible, a leading social media management platform. Unlike most tech entrepreneurs, Gavin did not raise any outside funding and built a successful, profitable company in a highly competitive market while remaining fully bootstrapped. Gavin believes that in a noisy world where everyone is trying to gain a competitive edge through automation, bots, and AI, the best strategy is to focus on the things that make you stand out –– the things he refers to as… “unscalable”.

                              32 min
                            • 13. Who Are You, Really? Making Your Brand’s Purpose Obvious to Everyone With Eric Solomon

                              The  best brands know who they are. They have a strong value system and a purpose that goes beyond the bottom line. 

                              Your brand may already have a purpose. But, can you confidently say that your purpose is obvious to your employees, prospects, and clients in every action your brand takes? 

                              In this episode, Matt Halloran and Kirk Lowe join Eric Solomon, founder and CEO of The Human OS™, to help you align your company’s behaviors –– both internally and externally –– with your vision, values, personality, positioning, and purpose.

                              You will learn:

                              • How a brand’s internal culture affects its ability to make a positive outward impact
                              • What it means to have a brand personality (and why a lot of companies get this wrong)
                              • Ways in which podcasting, through its high level of intimacy, plays into the future of The Human OS™
                              • Four keys to rising above the noise for leaders and organizations
                              • And more!
                              • Resources:

                                ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | Eric Solomon on LinkedIn | The Human OS™ | Rob Howard on LinkedIn | “The Fix” by Chris Kneeland, Ryan Gill, and Rob Howard  | Experience Camps | CR Talks: Storytelling in the Machine — When the Math Men Meet the Mad Men | SmartLess

                                38 min
                              • 12. Accelerate Your Influence by Writing a Book With Josh Steimle

                                Writing your own book is a powerful way to accelerate your influence and build credibility.

                                But getting the first words onto a blank page can feel overwhelming, let alone writing an entire book.

                                In this episode, Matt Halloran talks to Josh Steimle, the founder of Published Author, creator of The 7 Systems of Influence, and host of The Published Author Podcast. Josh has generated over $10M in revenue for his businesses by building a thought leadership system around books, speaking appearances, and over 300 articles. Now, he’s helping you get started on your new book, understand the publishing process, and get strategies to leverage your book to grow your business.

                                You will learn:

                                • How to use a “vomit draft” to lay the groundwork for your book
                                • Strategic steps to take after your book is published
                                • Why a small group of fans is all you need to make your book a success
                                • How Josh uses the synergy between his podcasts and books to multiply his revenue
                                • And more!
                                • Resources: 

                                  ProudMouth | Matt Halloran on LinkedIn | Josh Steimle on LinkedIn | Published Author | The 7 Systems of Influence | The Published Author Podcast | The Published Author Podcast, ep. 49: Why Every Author Should Start a Podcast — With Matt Halloran | “Leadership and Self-Deception: Getting Out of the Box” by The Arbinger Institute | Restream

                                  36 min
                                • 11. Cult Brand vs. Mediocre Brand: Which One Are You? With Chris Kneeland

                                  Mediocre brands follow industry trends. Cult brands, on the other hand, disrupt norms and introduce their own unique philosophy.

                                  Which type of brand do you aspire to have?

                                  In this episode, Matt Halloran talks to Chris Kneeland, the co-founder of Cult Collective, The Gathering, and Communo. They highlight what a handful of special brands do differently to secure their place as true cult brands. If you want to become a brand that inspires great devotion and dedication from your prospects, clients, and employees, this one’s for you. 

                                  You will learn:

                                  • Why brand awareness is inferior to brand advocacy
                                  • The importance of staying true to your values even if it drives away some people 
                                  • Why Chris doesn’t care about consumption metrics, and what he focuses on instead
                                  • How to find the courage you need to reach a cult status with your brand
                                  • And more!
                                  • Resources:

                                    ProudMouth | Matt Halloran on LinkedIn | Chris Kneeland on LinkedIn | Rob Howard on LinkedIn | “Fix” by Chris Kneeland, Ryan Gill, and Rob Howard | Communo | Cult Collective | The Gathering Summit | Win Without Pitching

                                    37 min
                                  • 10. Stop Trying to Make Viral Videos: Win Your Audience With Authenticity With Dabs Johnson

                                    Creating a video that goes viral is like winning the lottery. Your odds are low. Instead of striving for virality, win your audience by being authentic to yourself. 

                                    In this episode, Matt Halloran talks to Dave Johnson (AKA “Dabs”), the chief creative and partnership officer at TAGG Creative. Dabs shares what it looked like to make opportunities for himself as a new videographer and what prompted him to start his business. Then, he dives into how to capture your true self in your videos.

                                    You will learn:

                                    • Reasons to not publish every video you make (and why that’s ok)
                                    • What we can learn about showing up with authenticity from TikTok creator Nathan Apodaca’s (@420doggface208’s) mesmerizing video 
                                    • Why Dabs doesn’t recommend creating videos for a broad audience
                                    • Why Dabs is a huge fan of podcasts, despite being a “video guy”
                                    • And more!
                                    • Tune in for ways to create true-to-yourself videos that your audience will love.

                                      Resources: 

                                      ProudMouth | Matt Halloran on LinkedIn |  Dabs Johnson on LinkedIn | TAGG Creative Inc. | Ryan Gill Shares | The Gathering Summit | South by Southwest Conference | Communo | The Moth Podcast | 30 For 30 Podcasts | @420doggface208’s famous TikTok video

                                      32 min
                                    • 9. How To Tell an Origin Story That Creates Raving Fans With Braden Dragomir

                                      No one has the same origin story as you. It doesn’t matter what industry you’re in. Once you know how to share that story, you can create raving fans that will advocate for and stick by your brand. 

                                      In this episode, Matt and Kirk join Braden Dragomir, founder of Untold Storytelling, to help you tell stories about your companies that inspire prospects and clients to become raving fans. Braden explains why conflict is at the core of any compelling story and how to use the four realms of storytelling to demonstrate how your company solves a specific problem. Join them as they integrate storytelling into everyday marketing for experts of all industries and company sizes. 

                                      You will learn:

                                      • Braden’s strategy for using conflict to drive a deep connection with your audience
                                      • How to get to the conflict in your content quickly (especially in podcasts or short videos)
                                      • Why it’s extremely important to create an “About Us” section on your website that inspires your audience
                                      • How to use the four realms of storytelling to show your audience how and why your company solves a specific problem
                                      • How to give auditory cues in a podcast that take your listeners along for the ride
                                      • Why your vulnerability is your greatest strength when storytelling
                                      • And more!
                                      • Tune in now to learn how a well-told story can take your brand to the next level of engagement with your clients!

                                        Resources: 

                                        ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn |  Be Your Own Loud, ep. 1: How Podcasting Has Accelerated Our Influence and Changed Our Lives | Braden Dragomir on LinkedIn | Untold Storytelling | The Good Fight: How Conflict Drives Connection | The Moth Podcast | Rabbit Hole

                                        42 min
                                      • 8. On a Mission to Eradicate Loneliness With Ryan Gill

                                        Loneliness carries the same health risk as smoking 15 cigarettes a day, according to a research study by social-connectedness expert Julianne Holt-Lunstad, PhD.

                                        It’s a disturbing finding that’s hard to accept. But for Ryan Gill, it only drives him in his mission to eradicate loneliness.

                                        In this episode, Matt Halloran joins Ryan Gill, CEO and co-founder of Communo, co-founder of Cult, and co-founder and chairman at The Gathering. Ryan shares why he has a deep passion for eradicating loneliness and how Communo is part of the solution. He also breaks down the core characteristics of a great leader –– and why he believes that if we build leaders, companies will take care of themselves.

                                        You will learn:

                                        • How Ryan started The Gathering: a summit where leaders from the biggest cult brands share their expertise
                                        • How Communo is helping professionals combat loneliness
                                        • Why building great leaders is the key to ensuring your brand’s continuity
                                        • The difference between leading with passion versus position
                                        • And more!
                                        • Press play to get inspired by Ryan Gill’s vision to eradicate loneliness and lead with courage.

                                          Resources: 

                                          ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | Ryan Gill on LinkedIn | Ryan Gill Shares | Ryan Gill on Instagram | Communo | The Gathering Summit | Cult Collective | Chris Kneeland on LinkedIn | Rob Howard on LinkedIn | Charles Blackwell on LinkedIn | “Leadershift: The 11 Essential Changes Every Leader Must Embrace” by John Maxwell | “The Win Without Pitching Manifesto” by Blair Enns | “The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth” by David Baker | Dare to Lead Hub | Ted Lasso

                                          32 min

                                        About Be Your Own Loud

                                        From the publisher's feed

                                        We talk to amazing people who’ve gained influence by being unapologetically themselves! Get inspired to amplify your voice and become the subject matter authority you’re meant to be. Hosted by Matt…