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Be Your Own Loud
Be Your Own Loud episodes
- 7. Pick-a-Fight Marketing Strategy: This Is How It’s Done With Kimberly Griego-Kiel
Are there practices or trends in your industry that you can’t stand?
Learn how to get your audience’s attention and earn their loyalty by rallying them against a common enemy.
Introducing the pick-a-fight marketing strategy.
In this episode, Matt Halloran joins one of the most tenacious people we know, Kimberly Griego-Kiel. Kimberly is the president at Horizons Sustainable Financial Services, and she’s a pro at picking a fight. Together, they discuss how you can pick a good fight, who you should pick it with, and how it resonates powerfully with ideal clients.
You will learn:
- Why it’s important for experts to firmly stand their ground
- Some of the biggest fights that Kimberly has picked and won
- How Kimberly’s powerful (and shocking) tagline has led to tremendous marketing success for her firm
- Why winning or losing a fight aren’t the only possible outcomes
- What question to ask yourself if you want to pinpoint your pick-a-fight
- An example of how to use content marketing to continuously pick a fight
- And more!
Press play to learn how to pick a fight!
Resources:
ProudMouth | Matt Halloran on LinkedIn | Kimberly Griego-Kiel on LinkedIn | Contact Kimberly: (505) 982-9661 | Email: [email protected] | Horizons Sustainable Financial Services | Deep Impact Investing | US SIF
24 min - 6. Why There Will Never Be Another Expert Like You With Barbie the Welder
NOTE: This episode contains explicit language. Be advised.
We strongly believe in the principle of abundance. That means sharing everything you know about your expertise and not being afraid of the competition.
Why? Because your competition can never be YOU.
In an episode that features our most in-demand guest to date, Matt joins Barbara Parsons, popularly known as “Barbie the Welder.” They have a candid conversation about why Barbie’s devoted to teaching other welders to start their own empires. Barbie also shares how her iconic persona came to be and how she’s built a cult brand with a loyal base of a quarter-million fans.
You will learn:
- Why Barbie rebranded herself from “Wonderland Welding” to “Barbie the Welder”
- The importance of being vulnerable and making mistakes throughout your journey
- How Barbie’s inviting her audience to participate in her cult brand through her masterclass
- How to be 100% true to yourself when developing your brand
- And more!
Press play to tap into the principle of abundance and hear Barbie’s journey to building a cult brand!
Resources:
ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | Barbie the Welder | Barbie the Welder on LinkedIn | Barbie the Welder on Facebook | Barbie the Welder on YouTube | Barbie the Welder on TikTok | Barbie the Welder on Instagram | Barbie the Welder’s Masterclass | The Gathering Summit
Books by Barbie the Welder: “Fuck You Fuel: How To Turn Shit Into Sugar”” | “The Inspiration Blueprint” | ” Horseshoe Crafts: More Than 30 Easy Projects to Weld at Home” | “How To Weld Silverware Animals: Metal Art Welding Projects For Fun and Profit” | ” Honor Thy Art: How To Be An Extremely Successful Artist” | “How To Weld Scrap Metal Art: 30 Easy Welding Projects You Can Make At Home”
29 min - 5. Go All-in on Podcasting! Here’s Every Reason To Say Yes With Tina Powell
In 2013, Tina Powell predicted the rapid adoption of social media in financial services. She urged advisors to pay attention.
Obviously, Tina’s prediction came true. More than four out of five advisors are now using social media for business purposes, according to Putnam’s sixth social media survey.
Tina’s biggest marketing advice for advisors today: Go all in on podcasting.
In this episode, Matt and Kirk talk to Tina Powell, marketing consultant and CEO of C-Suite Social Media, a TEDx speaker, former NYU professor, and host of In the Suite podcast. Tina explains why every advisor needs a podcast and how she overcame total fear and insecurity to launch her own show.
You will learn:
- Why it’s definitely not too late for you to start a podcast
- The syndication strategy: how Tina manages to pay just one price to have her podcast on 17 platforms
- How to overcome the fear that stops so many advisors (and other industry experts) from starting a podcast
- How to collaborate with fellow professionals and build a highly supportive network
- Tina’s top 3 marketing tactics that could be a total game-changer for you in 2021
- And more!
Press play to get all the encouragement you need to start your own podcast!
Resources:
ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | Tina Powell on LinkedIn | C-Suite Social Media | In The Suite Podcast | Buzzsprout | Answer The Public | MindMeister | Copytalk | Jennifer Goldman on LinkedIn | Samantha Russell on LinkedIn | Megan Carpenter on LinkedIn | Marie Swift on LinkedIn | Sheryl Hickerson on LinkedIn | Johnny Sandquist on LinkedIn | Live Gagon on LinkedIn | Adam Holt on LinkedIn
45 min - 4. This Is How You Achieve Long-Term Success With Your Podcast With Todd Cochrane
What does it take to build a podcast audience of raving fans?
Is the number of listens the most indicative measure of success?
What can new podcasters do to avoid fizzling out after producing only a handful of episodes?
In this episode, Matt and Kirk dig into these questions with Todd Cochrane, the CEO and founder of Blubrry. Blubrry is a major player in the podcast hosting world that works with over 85,000 shows. Having more than 16 years of experience in the podcasting space, Todd has tried-and-true strategies to help you see long-term success with your podcast, however you define it.
You will learn:
- Why Todd urges podcasters to stop building their castles on rented land
- How Todd built authority in the podcasting space after starting out as a “nobody”
- How to attract sponsors to your podcast, even if you have very few listeners in a niche market
- Why the future growth potential for podcasting is huge
- What stops 50% of new shows from making it past seven episodes
- Todd’s advice (and concern is) for anyone who’s thinking about starting a second show right now
- Why Todd’s million-dollar advice for new podcasters is “You’ve got to record episode one”
- And more!
Tune in now to get top podcasting advice from Todd Cochrane!
Resources:
ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | Todd Cochrane on LinkedIn | Blubrry | Email: [email protected] | Contact: (877) 729-8642 ext. 1 | PowerPress Plugin | New Media Show | Geek News Central | WordPress
38 min - 3. Proven Tweaks That Increase Facebook Ad Conversions for Business Owners With Chase Chappell
Are your Facebook Ads converting leads into clients? Do you feel tempted to give up on social media ads altogether because they’re not bringing in new business?
In this episode, Matt talks to Chase Chappell: a serial entrepreneur, marketer, and founder of Chappell Digital. Chase shares the Facebook Ad strategies that he used to book out a small business for two years straight; in fact, the owner retired early because of how much business the ads attracted. Chase goes on to tell you exactly how to get Facebook Ads in front of your ideal prospects (no matter how niche they are), how to warm up your cold audience without selling, and why retargeting converts ideal prospects into clients.
You will learn:
- Why Facebook Ads with images get more conversions than their video counterparts
- Tips to help advisors with small firms compete with large firms that have millions of dollars in ad spend
- Reasons to start posting on Instagram Reels and TikTok (and Chase’s formula for what to say to your cold audience)
- How long it takes to see conversion with your Facebook Ads (and what to do if conversations still aren’t happening)
- Why prospects that see your ads through retargeting are likely to convert
- How to appeal to a super specific niche with your ads by “calling out” your audience
- And more!
Tune in now to learn how to create Facebook Ads that convert your ideal prospects into ideal clients!
Resources:
ProudMouth | Matt Halloran on LinkedIn | Chase Chappell’s Website | | Chappell Digital Marketing Agency | Chase Chappell on LinkedIn | Chase Chappell on Instagram | Chase Chappell on YouTube | Facebook Business Manager | Canva | Calendly
36 min - 2. How to Create a Cult Brand With Rob Howard
When you’re able to instill a high sense of affinity and allegiance among your ideal audience, a cohesive community starts to form around your brand. That’s the basis of what today’s guest refers to as a “cult brand.”
In this episode, Matt and Kirk are joined by Rob Howard, a brand rehabilitation specialist who played a pivotal role in our rebranding journey from Top Advisor Marketing to ProudMouth. Join them as they explore the key principles that are the essence of every cult brand and uncover the formula for the perfect positioning strategy.
You will learn:
- The importance of niche marketing –– and reasons to stop trying to appeal to everyone
- Ways to develop a relatable persona and build a strong relationship with your prospects
- How every brand can implement cult branding, regardless of their size
- The underrated benefits of outsourcing
- And more!
Tune in now to learn how you can create your own cult brand that your clients adore!
Resources:
ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | Rob Howard on LinkedIn |The Fix by Chris Kneeland, Ryan Gill, and Rob Howard | TED Talks: How I Discovered the Black Art of Cult Branding | Communo | Cult Collective | The Gathering Summit
45 min - 1. How Podcasting Has Accelerated Our Influence and Changed Our Lives
Welcome to Be Your Own Loud, the podcast that helps you break free from the torment of sales by becoming the subject matter authority you’re meant to be.
In this first episode, Matt and Kirk cover a topic that’s very personal to them: how podcasting has changed their lives. They go on to share the business opportunities that podcasting has created for our company and clients, the incredible journey of re-branding to ProudMouth, and how outsourcing has made ProudMouth more efficient than ever before.
You will learn:
- How, during the inception of our company, Matt and Kirk discovered that podcasting is the ideal medium for professionals who want to build influence with their ideal audience
- How to turn your skeptics into raving fans who will do the advertising for you
- Why we’ve decided to expand our services to more verticals
- Success stories of clients who now attribute hundreds of thousands of dollars of new revenue to podcasting
- And more!
Press play to hear how podcasting has accelerated our company’s influence in the marketplace and turned our clients into subject matter authorities.
Resources:
ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | ProudMouth on LinkedIn | The Fix by Chris Kneeland, Ryan Gill, and Rob Howard | Live a Life by Design | Top Advisor Marketing Podcast, ep. 280: How This Advisor Gets 10,000 Listens Every Month by Podcasting About Life (Not Money!) –– With Jimmy Williams
54 min
About Be Your Own Loud
From the publisher's feed
We talk to amazing people who’ve gained influence by being unapologetically themselves! Get inspired to amplify your voice and become the subject matter authority you’re meant to be. Hosted by Matt…
Halloran. Brought to you by ProudMouth.