I wanted to pull back the curtains and show you exactly how I coach my mentees on building their businesses. This is the raw, uncut audio from our July coaching call where we talk about real numbers, real problems, and what I'm actually doing when business gets slow.

Summer's been brutally slow for me. Like, first-year-of-business slow. So I'm walking my mentees through exactly what I'm doing behind the scenes to turn things around.

What we cover:

• Why "lifetime support" from trainers is usually BS
• My slow season playbook: Google ads, SEO, and networking with medical offices
• Real case studies from my studio (including the donut scar client)
• How to approach plastic surgeons without being another annoying salesperson

This episode is me being completely transparent about what's working, what's not, and how I navigate the ups and downs of owning a paramedical tattoo business. 

Interested in our training program? Our 5-day certification includes monthly coaching calls because your education doesn't stop after you get certified. That's just the beginning. Apply here: https://app.studioconceal.com/career-breakthrough-call - $75 gets you an assessment and a private call with me to see if we're a good fit.

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 

Jayd Hernandez is a Expert Paramedical Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say yes to building a life on your terms.

Hosted on Acast. See acast.com/privacy for more information.

Podcast Title:

S3EP66: Increase Sales Conversions without Discounting Services with Kandis James

Episode Summary:

In this episode, Jayd sits down with sales expert Kandis James for a candid conversation on how to sell with compassion—without feeling awkward or pushy. You’ll hear real-world strategies, subtle mindset shifts, and practical tools that help you turn conversations into conversions while keeping your integrity and high value services intact.

Whether you're just starting out or want to increase bookings, this episode offers clarity on what makes sales effective, ethical, and authentic.

Key Topics Covered:

• Why selling is about the outcome, not you

• Detaching emotionally from objections

• Understanding value-based pricing

• Sales vs. marketing problems

• Pre-call and post-call mindset shifts

• Introvert-friendly strategies for consults

• Subconscious language that builds trust

🎁 Free Gift from Kandis:

Unlock Your $ales Potential – FREE Mini Course ($444 Value)

https://www.kandisjames.com/offers/ZDbn27Cj?coupon_code=DISRUPT

🚀 Want to Go Deeper?

Join the Scaling $ales Formula Program

https://www.kandisjames.com/scaling-sales-formula

📲 Connect with Kandis:

Instagram: @kandisjames.kj

Website: kandisjames.com

Studio Conceal | Paramedical Tattoo Business Training

Helping artists build profitable careers with purpose.

• Free Licensing Guide: https://app.studioconceal.com/free-state-tattoo-guide

• Career Call ($75): https://app.studioconceal.com/career-breakthrough-call

• 1:1 Business Coaching: https://app.studioconceal.com/business-coaching-call

• Before & Afters: https://studioconceal.com/before-and-afters/

• Book Jayd to Speak: https://app.studioconceal.com/speaker-sheet

• More Episodes: https://app.studioconceal.com/podcast

Connect with us:

Instagram: https://www.instagram.com/studioconceal

TikTok: https://www.tiktok.com/discover/jayd-hernandez

Website: https://studioconceal.com

Google Reviews: https://g.co/kgs/r9XQstk

Hosted on Acast. See acast.com/privacy for more information.

You guys were so sweet sending me messages after the last episode on sales! Since there was so much to cover, I wanted to follow up with the practical stuff - the actual questions and mindset shifts that completely changed my business.

In this follow-up episode, I'm sharing:

• Why tracking your closing rate is non-negotiable (and how I do it)
• The exact questions I ask that get clients opening up about their deeper struggles
• The reason why people buy from their subconscious
• How to handle the "this is too expensive" objection with confidence

Plus, I'm breaking down the difference between selling the service versus selling the experience (hint: one feels like blah, the other feels alive).

Listen now and let me know what resonates!

Sales Coaches I’m Binging and Recommend:

Chris Rigoudis

Instagram: @thechrisrigoudis

YouTube: The Chris Rigoudis

Shelby Haas

Instagram: @shelby.sapp

Kandis James 

Instagram: @kandisjames.kj

Website: https://www.kandisjames.com/

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms.

____________________________________________________________________________

Studio Conceal specializes in paramedical tattooing and training. We believe every woman should have complete agency over her body. To feel deeply in tune with what brings her pleasure, what makes her feel powerful, what makes her feel alive.

And that kind of freedom isn’t something you wait for. It’s something you decide.

Book a $75 Career Breakthrough Call

- A personalized de-risk assessment before switching careers!

https://www.jaydhernandez.com/offers/umNGts65/checkout 

For Artists: 1:1 Biz Coaching $500

- Book dream clients and make sales every day!

https://www.jaydhernandez.com/offers/Js836tJ6/checkout

For more info:

https://studioconceal.com

For speaking engagements:

https://www.jaydhernandez.com

View before/after transformations here:

https://studioconceal.com/before-and-afters/

Hosted on Acast. See acast.com/privacy for more information.

I recently had an amazing consultation day—my schedule was full with zero no-shows, and I closed nearly 90% of my appointments. In this episode, I break down how learning this one thing: selling, completely transformed my business.

What I Share Today:

• Consultation Wins: How using a sales script helped me boost my booking rate to 40%, even when I was a brand new artist with zero experience and zero portfolio
• Owning My Greatness: Harder than it sounds, owning our greatness is the key to connecting deeply with our clients
• Changing Lives: How sales is about creating a genuine space where clients feel understood and excited to invest in themselves and finally make change

If you’re finding it tough to book clients or feel stuck in your business, this episode is for you. I’m here to show you that selling is a powerful tool that can help you grow your business—and it can be done with compassion and authenticity.

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms. 

____________________________________________________________________________

Studio Conceal specializes in paramedical tattooing and training. We believe every woman should have complete agency over her body. To feel deeply in tune with what brings her pleasure, what makes her feel powerful, what makes her feel alive.

And that kind of freedom isn’t something you wait for. It’s something you decide.

Book a $75 Career Breakthrough Call

- A personalized de-risk assessment before switching careers!

https://www.jaydhernandez.com/offers/umNGts65/checkout 

For Artists: 1:1 Biz Coaching $500

- Book dream clients and make sales every day!

https://www.jaydhernandez.com/offers/Js836tJ6/checkout 

For more info:

https://studioconceal.com 

For speaking engagements:

https://www.jaydhernandez.com 

View before/after transformations here:

https://studioconceal.com/before-and-afters/ 

Listen to our "Beauty Disruptors" Podcast for Beauty Professionals: https://beautydisruptorspodcast.com/

Hosted on Acast. See acast.com/privacy for more information.

I took a pause, followed my intuition, and let this podcast evolve into what it needed to become. In this episode, I'm sharing why Beauty Expanded transformed into Beauty Disruptors, and what this means for all of us forging our own paths in the beauty industry.

What I'm opening up about:

• The truth behind taking a pause
• Where we're headed (and why I'm so excited)
• What it means to truly own your greatness

If you're ready to break some rules and create success on your terms, you're in the right place! 

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms. 

____________________________________________________________________________

Studio Conceal specializes in paramedical tattooing and training. We believe every woman should have complete agency over her body. To feel deeply in tune with what brings her pleasure, what makes her feel powerful, what makes her feel alive.

And that kind of freedom isn’t something you wait for. It’s something you decide.

Book a $75 Career Breakthrough Call

- A personalized de-risk assessment before switching careers!

https://www.jaydhernandez.com/offers/umNGts65/checkout 

For Artists: 1:1 Biz Coaching $500

- Book dream clients and make sales every day!

https://www.jaydhernandez.com/offers/Js836tJ6/checkout 

For more info:

https://studioconceal.com 

For speaking engagements:

https://www.jaydhernandez.com 

View before/after transformations here:

https://studioconceal.com/before-and-afters/ 

Listen to our "Beauty Disruptors" Podcast for Beauty Professionals: https://beautydisruptorspodcast.com/ 

Hosted on Acast. See acast.com/privacy for more information.

In this raw, unfiltered episode, I'm sharing what it's actually like building and running a six-figure paramedical tattoo business- from client no-shows to working with breast cancer survivors, and even getting fired by my accounting firm (yep, that happened!).

I'm pulling back the curtain on:

• How working less actually made me more profitable
• The truth about what happens in the treatment room
• Real stories that never make it to Instagram
• The mindset shifts that changed everything

This new series is all about giving you the unfiltered truth about building a successful business while staying true to yourself. No fluff, no perfectionism - just real talk about what it takes.

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms. 

____________________________________________________________________________

Studio Conceal specializes in paramedical tattooing and training. We believe every woman should have complete agency over her body. To feel deeply in tune with what brings her pleasure, what makes her feel powerful, what makes her feel alive.

And that kind of freedom isn’t something you wait for. It’s something you decide.

Book a $75 Career Breakthrough Call

- A personalized de-risk assessment before switching careers!

https://www.jaydhernandez.com/offers/umNGts65/checkout 

For Artists: 1:1 Biz Coaching $500

- Book dream clients and make sales every day!

https://www.jaydhernandez.com/offers/Js836tJ6/checkout 

For more info:

https://studioconceal.com 

For speaking engagements:

https://www.jaydhernandez.com 

View before/after transformations here:

https://studioconceal.com/before-and-afters/ 

Listen to our "Beauty Disruptors" Podcast for Beauty Professionals: https://beautydisruptorspodcast.com/

Hosted on Acast. See acast.com/privacy for more information.

Meet Dr. Sharee Squires—a career transition mentor with 25 years of nursing experience, including 18 years at the bedside. Dr. Sharee knows firsthand what it’s like to feel stuck in a career that no longer fits and the challenges that come with stepping away from a role that feels like part of your identity. Now, she’s dedicated to helping other nurses and women over 45 navigate their own career transitions. We talk about everything from the stages of burnout to facing fears around change, and Dr. Sharee shares her insights on finding new paths in life without leaving behind who you are.

Key Takeaways:

• Burnout Basics: How to tell if you’re “slightly toasted” or full-on “charcoal” (her words!), and what each stage means.
• Fears of Letting Go: Dr. Sharee breaks down the most common worries she sees—like losing touch with your nursing skills or starting over in something totally new.
• Finding Your Next Career: Real stories of nurses who’ve made big changes, moving into everything from healthcare IT to law and even creative fields.

This episode is a reminder that it’s okay to want something new. If you’re at a crossroads or feeling “slightly toasted” in your career, Dr. Sharee’s advice will help you take the next step, no matter where you’re starting from.

Follow Dr. Sharee:

Instagram: @DrShareeSquires

Facebook: Dr. Sharee Squires Career Transition Coach

Website: drsharee.net

Unstoppable Career Transition Program: If you’re ready to make a career change and want support to make the leap in the next 90 days, reach out to Dr. Sharee. Her proven roadmap can guide you toward a new career path that’s both meaningful and manageable.

𝐃𝐨𝐨𝐫𝐬 𝐎𝐩𝐞𝐧! 𝐒𝐮𝐩𝐞𝐫 𝐒𝐞𝐱𝐲 𝐀𝐰𝐞𝐬𝐨𝐦𝐞 𝟑𝐃 𝐍𝐢𝐩𝐩𝐥𝐞 𝐃𝐫𝐚𝐰𝐢𝐧𝐠 𝐂𝐥𝐚𝐬𝐬⁣

Join here: https://www.jaydhernandez.com/super-sexy-awesome-3dnipple-drawing-class ⁣

⁣

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I’m sharing the personal "secret weapons" that have been game-changers for me and my business. These amazing professionals have been working behind the scenes, helping me level up and keeping my entrepreneurial journey enjoyable.

What I Cover in This Episode

1. Why comparing yourself to others (or even your past self) can steal your joy
2. The incredible people who've become my business secret weapons
3. Why investing in yourself and your business is crucial for growth
4. How I'm reshaping my business focus and why it's exciting me

My Secret Weapons (You Need to Know About)

1. Elizabeth from The District of Beauty: This messaging queen has rekindled my love for social media (well, almost!)

• Podcast Interview with Elizabeth: S2EP58: Booked Solid: Mastering Messaging to Attract Clients Without Having to Spend Money on Ads
• Connect with Elizabeth: @thedistrictofbeauty | districtofbeautybrows

1. Julie Chandler: My go-to business psychic who helps me see my blind spots
2. Connect with Julie:

• Instagram: @juliechandlerpsychic
• Website: https://www.juliechandler.co.uk/

1. Tracy Goodwin: The voice coach who's helped me connect with my audience on a whole new level

• Podcast Interview with Tracy: S2E49: The Power of Your Voice with Tracy Goodwin
• Website: Captivate the Room

Resources You Don't Want to Miss

• James Wedmore's "Mind Your Business" podcast (seriously, check it out!)
• The audiobook that blew my mind: "10X Is Easier Than 2X" by Dan Sullivan

What's Coming Up Next

Join the waitlist for our next 3D Nipple Drawing Course! Click Here

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.

Hosted on Acast. See acast.com/privacy for more information.

This episode is a quick one, but it's packed with some powerful stuff about confidence that's been on my mind lately. 

This week, I'm in the middle of some big meetings, and though I can’t spill all the tea just yet, the opportunities are huge! Reflecting on my journey, I’ve realized how investing in myself has led to phenomenal growth. I’ll be sharing an eye-opening exercise that could shift your perspective on confidence and inspire new strategies.

Now, let’s touch on a crucial aspect of our industry: selling confidence, because that's what we do in the beauty industry. Here's the truth - you can't sell what you don't have. If you're not feeling confident internally, it's going to be really hard to sell confidence to others. It shows in everything - how you generate leads, talk to clients, even your tone of voice.

So, I challenge you to think about this: If you had 10 times more confidence, what would you do differently in your business? What's stopping you from having that confidence now?

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.

____________________________________________________________________________

Studio Conceal specializes in paramedical tattooing and training. Our mission is to help you feel more free, empowered and comfortable in your own skin.

Book a $75 Career Breakthrough Call

- A personalized de-risk assessment before switching careers!

https://www.jaydhernandez.com/offers/umNGts65/checkout 

For Artists: 1:1 Biz Coaching $500

- Book dream clients and make sales every day!

https://www.jaydhernandez.com/offers/Js836tJ6/checkout 

For more info:

https://studioconceal.com 

For speaking engagements:

https://www.jaydhernandez.com 

View before/after transformations here:

https://studioconceal.com/before-and-afters/ 

Listen to our "Beauty Expanded" Podcast for Beauty Professionals: https://studioconceal.mykajabi.com/beauty-expanded-podcast

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Beauty Expanded podcast, I sit down with Elizabeth, a PMU coach from the District of Beauty. We discuss strategies for refining your service messaging, attracting your ideal clients, and mastering the booking process.

Elizabeth shares her journey and emphasizes the importance of effective communication and understanding clients' emotions to excel in the beauty industry. 

Additionally, we explore the unique challenges faced by ADHD entrepreneurs, particularly analysis paralysis. Elizabeth offers practical steps to simplify business processes and maintain authenticity. 

Listen in to learn how to elevate your PMU business, increase pricing, and showcase your true self in the market.

About Elizabeth Snare

Elizabeth is a PMU Brow artist with almost 8 years of experience, specializing in microblading, powder brows, and nano brows. She's passionate about creating natural-looking brows that enhance her clients' unique beauty. Elizabeth considers herself a color specialist, with a deep love for pigment science and color theory.

After a challenging start in the industry, Elizabeth discovered the power of authentic marketing and client connection. Now, she's on a mission to help other artists find their voice and succeed in the PMU world.

When she's not transforming brows or coaching artists, Elizabeth is a proud mom to a spirited 5-year-old daughter. She's an avid learner, hobby collector (thanks to ADHD!), outdoor enthusiast, and lover of a good smutty book.

Connect with Elizabeth:

Marketing Page: @thedistrictofbeauty

Brow Page: @districtofbeautybrows

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.

Hosted on Acast. See acast.com/privacy for more information.