Beauty Disruptors

In this digital age, content is everywhere. But is more always better? Not necessarily. What truly resonates with clients is not the sheer volume of content but the authenticity and essence behind it. In this episode, we dive deep into:

• The significance of your energetic signature and how it impacts everything you do.
• The crucial distinction between content and context.
• The power of authenticity in your business, posts, consultations, and sales.

Remember, in today's world where information overload is the norm, what sets you apart is not just what you say but how you say it and the genuine intent behind it.

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. 

For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

Every business thrives on sales. Without consistent revenue and passion, sustaining your business becomes a daunting challenge. And today, I'm doing something I've never done before on this podcast.

In this episode, I'm giving you a sneak peek, pulling back the curtain on one of our exclusive sales strategy webinars. You'll get a real-time glimpse at my coaching process where I had the opportunity to role-play with talented artists, sharing with them the techniques for building rapport, discovering client needs, addressing objections, and ultimately closing the sale with confidence.

For those who wish to delve deeper, the full webinar replay is available. You have the option to watch the video or listen to the audio file. Click here to access the full two-hour webinar. Perfect for artists struggling with lead generation and bookings.

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. 

For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

Wondering if training is the only path to success in the Permanent Makeup (PMU) industry? You're not alone! Recently, I received a voice note from Tumi, one of our listeners, in which she asked, "Do I need to train others to make it big?" It's a question that many of us grapple with. What if you're content being an exceptional technician and don't want to delve into teaching? Can you still make a lucrative career?

In this episode, I'll share some key takeaways that might shift your perspective on scaling your business and boosting your income:

• Defining Personal Success: Does it look like a fully booked week of appointments, or just a couple of days so you can hit the beach? 
• The Currency of Time: Why I'm prioritizing it over money and how it's transforming my business.
• Scaling without Training: Yes, it's possible! 
• Embracing and Owning: My personal motto this year, "The less I do, the more I make," and how it might resonate with many of you.

Success isn't one-size-fits-all; it's what YOU define it to be. Whether you're looking to make a significant income, want to make a difference, or both, there are countless ways to achieve it in the PMU industry. This episode could be your game-changer. Tune in!

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we delve into the heart of entrepreneurship and the mental hurdles that often stand in the way of business growth. The inspiration for this discussion came from a fellow paramedical tattooist who reached out to me, expressing her desire to grow her business but also her fear of the increased responsibilities that come with it.

This led me to a profound realization: Your business can only grow to the level of problems you're willing to handle.

Remember, as entrepreneurs, we start our businesses because we have a passion to solve problems and improve the lives of others. If we let fear stop us before we even begin, we're limiting our potential for growth and success.

Have a question for me? Someone you want to recommend on our show? Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Beauty Expanded Podcast! I’m back from a much-needed vacation, fully recharged, and excited to dive into our podcast again. In today's episode, we're addressing something every business owner has experienced: the slow season.

But here's the catch - we're not going to shy away from it, we're going to embrace it, learn from it, and turn it into a gold mine of opportunities.

Here are the top 5 things I focus on when business is slow:

1. Content Creation: When things are slow, it's a perfect time to focus on creating content. Use these slow periods as content days. Remember, every business starts slow, but consistency and commitment can change that.

2. Consistent Lead Generation: In order to keep business flowing, it's crucial to figure out ways to bring consistent leads. One effective way to do this is by creating lead magnets. These can be free or paid, like our State Tattooing Licensing guide. These lead magnets help in building our database of email addresses and potential clients.

3. Building Your Email List: Owning your email list is so much more valuable than just having followers on social media. If a social media platform were to shut down, you could lose all your followers, but your email list is yours forever. It's a reliable way to keep in touch with your clients and inform them about new services, products, webinars, podcast episodes, etc.

4. Online Networking: If in-person networking isn't your cup of tea, try online networking. Joining Facebook groups can be a great way to promote your business. Check your local neighborhood groups or specific interest groups that align with your business.

5. Invest in Ads: Advertising doesn't have to break the bank. Investing in boosting posts or running ads, especially during slow seasons can make your business stand out from the competition. Ads can help you to build your email list and also attract potential clients.

Please, don't let slow periods discourage you. Instead, view them as opportunities to grow and expand your business in ways you might not have time to when business is booming.

What’s new in our Studio:

We've officially launched our first Behind the Curtain live webinar series!

Behind The Curtain is a project close to my heart, specially designed for aspiring and seasoned artists alike. Perhaps you've been contemplating the world of camouflage tattooing or seeking to further your education in the field. Either way, this series is your backstage pass to our studio.

The next Behind the Curtain series will be on August 14th from 10 am -11:30 PST. You can join the waitlist here.

Have a question for me? Someone you want to recommend on our show? Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we sit down with the talented Riley Paul, a camouflage tattoo artist whose business has blown 6 months after her training despite working and living in a small town and being a brand new tattooist!

During our conversation, Riley shares her journey from being a lash artist to getting certified in camouflage tattooing. She discusses how she expanded her business and offers tips for entrepreneurs looking to grow their own businesses fast!. Riley and I also talked about the importance of creating value from the inside out and how it can lead to success.

If you're a beauty professional seeking inspiration and looking to expand your services, this episode is a must-listen. Discover the potential of camouflage tattooing as Riley shares her expertise and journey with passion and authenticity.

Give Riley a follow on Facebook and Instagram:

https://www.facebook.com/rpbeautyy

https://www.instagram.com/rpbeauty_/?hl=en

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another exciting episode of the Beauty Expanded podcast! Today I want to dive deep into a topic that's close to my heart: imposter syndrome. If you've ever felt like you're not good enough, like you're just faking it and waiting to be exposed, then this pep talk is for you.

Storytime:

Recently, I spent an incredible weekend with my best girlfriends in Colorado. We always find ourselves having deep conversations about life, and during one of those chats, a particular topic resonated with me: "You just don't know what you don't know." It instantly reminded me of a valuable lesson my mentor once taught me—the Dunning-Kruger effect.

Here are some of the key takeaways from this episode:

• The Dunning Kruger effect: People with lower abilities tend to overestimate their expertise, while those with more experience often have lower confidence in their abilities and knowledge.
• The Paradox of Expertise: The more experienced and knowledgeable you become, the more you realize how much more there is to learn.
• Embrace Lifelong Learning: Embrace the paradox of expertise and continuously strive for self-improvement.
• Conquer Imposter Syndrome: Overcome self-doubt, and recognize your worth as an expert in your field.
• Shifting Perspectives: Rather than seeing yourself as a newcomer or questioning your investment in training, adopt the mindset of an experienced professional. Embrace your expertise and unleash your full potential.

Remember where you are right now is exactly where you should be. Embrace the gift of not knowing everything in advance. It allows room for growth, learning, and the opportunity to help others along the way. Even if you impact just one person's life, it's all worth it. So, step into your expertise, trust yourself, and let your light shine!

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Aritst, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

Join us on the Beauty Expanded podcast as we sit down with Tatianna, a remarkable paramedical tattoo artist from Perfect Match Tattoo. Tatianna takes us on a captivating journey from zero followers to an astonishing 7 million views in a single night. With hundreds of emails flooding her inbox and spotlight interviews pouring in, she caught the attention of media outlets such as The Ellen Show, Buzzed, and the NY Post, all thanks to a candid video showcasing her camouflage tattooing skills.

In this episode, Tatianna reflects on her standout success, offering invaluable advice for aspiring artists looking to make their mark and stand out. She passionately discusses her deep-rooted appreciation for the traditions of tattooing and how she seamlessly merges her love for traditional art with the art of camouflage tattooing. Tatianna shares her recent experiences attending tattoo art conventions and the enriching collaborations she's forged along the way.

If you're curious about the journey of a paramedical tattoo artist who has harnessed the power of social media, while remaining true to the art form's essence, this episode is a must-listen.

Give Tatianna a follow on TikTok and Instagram:

https://www.tiktok.com/@perfectmatchtattoo?lang=en

https://www.instagram.com/perfectmatchtattoo/?hl=en

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Aritst, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we explore the concept of trading time and energy in pursuit of our dreams and passions. Many of us often find ourselves waiting for the perfect time to invest in our careers or pursue our passions, but in reality, time is a precious and non-renewable resource. Whether we wait or take action now, it will still require time and energy from us.

We discuss the downsides of waiting for the perfect time, which often leads to wasting time and not making progress towards our goals, whereas taking action now can lead us closer to our goals. We also delve into the misconception that time can be found or created, unlike money, and why it's crucial to understand that time is a finite resource that should be utilized effectively.

Have you been waiting on the sidelines or actively taking steps towards your dreams?

Join us as we explore the importance of being intentional with our time and energy and making proactive choices to move closer to our goals and create a life we truly desire. Don't let time slip away - it's time to start trading your time and energy wisely!

Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Aritst, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

In the beauty industry, objections from potential clients are common. It could be concerns about cost, fear of pain, or uncertainty about the results, but an objection is not a definitive "no," but rather a chance to understand the underlying fears and offer solutions.

In this episode, we discuss:

• The mindset shift: Seeing objections as opportunities and not as rejections
• Understanding the underlying fears: How to actively listen and empathize with potential clients to uncover their true concerns
• Providing solutions: How to address objections with confidence, share information, and offer alternatives that can help potential clients overcome their fears and make informed decisions

Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Aritst, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.