Welcome back to The Press Office with Kate & Co. PR, where we're joined today by the talented and accomplished Iantha Yu. 

Iantha is a freelance beauty editor who has made a name for herself in the beauty industry through her exceptional work and keen eye for detail. In this episode, Iantha shares her insights and expertise on how to make your beauty-related pitching stand out in a crowded market and the do’s and don’ts she recommends when sending products to media, as well as giving us a peek into her life as a content creator.

If you're an aspiring beauty writer, content creator, or simply someone who wants to know more about the beauty industry, then this is the podcast episode for you.