Today we’re talking to Creative Director Jaime Cabrera, his book What’s the Big Idea - An Indispensable Guide to Becoming a Kick-ass Creative Director - Available now on Amazon. You can check out the link in the show notes.

So what does it take to be a creative director, how do you get there, and how to manage up to your creative director as a junior designer.

Jaime’s book is meant to be for anyone aspiring to be a Creative Director or maybe in your first year as one.

The truth is that if you don’t have a mentor or someone you can talk to about this position, you get a huge dose of imposter syndrome, that why this book is so important so that you know everyone goes through the same phase, and really how to navigate your way to the top and grow once you’re there.

If you want to catch me live, I’ll be speaking at Paris Packaging Premiere Paris January 25 and 26

And Packaging Premiere Milan, May 16 - 18

Show Links:

Buy Jaime's Book: What's the Big Idea?

Listen to Jaime's podcast with:

Pieter Claeys

Ed Miller

Self Help Guide for Copy Writers from Dan Nelkin

Follow Packaging Ai to learn how to design using Artificial Intelligence