Becoming a Business BadAss

In this episode, I’m talking about the thing that quietly decides everything in your business - identity.

Who you see yourself as is what drives how you think, what you tolerate, what you prioritise, and ultimately, the results you create.

I break down the two identities you must deliberately build if you want to grow a real business - the identity of what you do, and the identity of being a business owner.

We talk about why taking yourself seriously changes how other people respond to you, the huge difference between ‘wanting to get paid’ and ‘owning a business’, and why most women are unknowingly giving ‘hobby’ energy instead of ‘leadership’ energy.

I also go into risk tolerance, emotional and financial, and why your level of success will always match what you are willing to feel, back, and lead.

This episode is not about doing more.

It’s about becoming more intentional about who you are being.

Join the IN Demand Cash Sprint here - https://dawnowen.com/in-demand/ 

Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/

Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts

Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm

Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!

Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

In this week’s episode, I’m diving straight into one of the most emotionally loaded topics for women in business - money.

Opening with a sentence that instantly triggers a reaction from you, I’m exploring what really happens inside us when we hear someone say they love money, and why those reactions matter far more than the words themselves.

I’m sharing the personal turning point that forced her to face her own financial reality, how I rebuilt her relationship with money from the ground up, and why money doesn’t change who you are - it reveals it.

This episode dives into the unseen thoughts most women carry about money, success, and being ‘a good person’, and how those thoughts quietly shape feelings, actions, and ultimately financial results.

I’m unpacking why wanting more money doesn’t make you selfish, why wealth isn’t limited, and why action always beats wishing.

I’m also sharing the money beliefs I live by!!

If money still feels complicated, uncomfortable, or hard, this episode is an invitation to clean up the thoughts that are keeping you stuck.

Join the IN Demand Cash Sprint here - https://dawnowen.com/in-demand/ 

Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/

Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts

Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm

Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!

Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

Bonus Episode - The Essentials Collection - Becoming Your Future Self

This is a Bonus episode from The Essentials collection.

Over The Festive Period, I’m sharing a carefully curated set of podcast episodes that I believe will create the biggest shifts as you close out 2025 and move into 2026.

And also the episodes that will set you up for the In Demand Cash Sprint in January.

Check that out here - https://dawnowen.com/in-demand/

These are the episodes that go deeper than strategy.

If you’ve ever felt stuck, wobbly, or quietly ready for more - these episodes are part of the work that actually changes things.

Listen with intention.

Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/

Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts

Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm

Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!

Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

Bonus Episode - The Essentials Collection - Belief

This is a Bonus episode from The Essentials collection.

Over The Festive Period, I’m sharing a carefully curated set of podcast episodes that I believe will create the biggest shifts as you close out 2025 and move into 2026.

And also the episodes that will set you up for the In Demand Cash Sprint in January.

Check that out here - https://dawnowen.com/in-demand/

These are the episodes that go deeper than strategy.

If you’ve ever felt stuck, wobbly, or quietly ready for more - these episodes are part of the work that actually changes things.

Listen with intention.

Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/

Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts

Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm

Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!

Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

Bonus Episode - The Essentials Collection - Intention

This is a Bonus episode from The Essentials collection.

Over The Festive Period, I’m sharing a carefully curated set of podcast episodes that I believe will create the biggest shifts as you close out 2025 and move into 2026.

And also the episodes that will set you up for the In Demand Cash Sprint in January.

Check that out here - https://dawnowen.com/in-demand/

These are the episodes that go deeper than strategy.

If you’ve ever felt stuck, wobbly, or quietly ready for more - these episodes are part of the work that actually changes things.

Listen with intention.

Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/

Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts

Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm

Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!

Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

Bonus Episode - The Essentials Collection - My Exact Process for Creating Massive Results

This is a Bonus episode from The Essentials collection.

Over The Festive Period, I’m sharing a carefully curated set of podcast episodes that I believe will create the biggest shifts as you close out 2025 and move into 2026.

And also the episodes that will set you up for the In Demand Cash Sprint in January.

Check that out here - https://dawnowen.com/in-demand/

These are the episodes that go deeper than strategy.

If you’ve ever felt stuck, wobbly, or quietly ready for more - these episodes are part of the work that actually changes things.

Listen with intention.

Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/

Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts

Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm

Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!

Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

Bonus Episode - The Essentials Collection - Being in the Messy Middle

This is a Bonus episode from The Essentials collection.

Over The Festive Period, I’m sharing a carefully curated set of podcast episodes that I believe will create the biggest shifts as you close out 2025 and move into 2026.

And also the episodes that will set you up for the In Demand Cash Sprint in January.

Check that out here - https://dawnowen.com/in-demand/

These are the episodes that go deeper than strategy.

If you’ve ever felt stuck, wobbly, or quietly ready for more - these episodes are part of the work that actually changes things.

Listen with intention.

Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/

Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts

Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm

Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!

Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

If you’ve ever stared at your revenue and thought ‘Why does this feel so much harder than it should?’, this is the episode for you!

‘Cos here’s what I know - 

You don’t have a strategy problem.

And until that shifts, no amount of posting, planning or praying is going to move the needle the way you want.

In this episode I’m breaking down - 

And honestly, if you listen to this episode and something in you sits up a little straighter… then yes, you already know you should be inside The In Demand Cash Sprint

Join us here - https://dawnowen.com/in-demand/

Because the Sprint is where we take everything I talk about in this episode and turn it into action, identity and actual cash.

Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/

Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts

Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm

Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!

Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

In 'Behind the Business BadAss - Rowena Wilding' – you'll meet the strategist, systems brain and straight-talking marketing genius who went from chaotic childhood and homelessness to Oxford, then to building a values-led six-figure business while parenting three kids and plotting her first million.

We get into the real talk on worthiness, why 'I deserve' is a complete sentence, how to stop treating your business like a badly paid job, and that uncomfortable truth about your feast-and-famine cycle that you really do not want to hear but absolutely need if you are serious about scaling.

If you’re juggling kids, clients, content and about 300 metaphorical balls while secretly wondering if you have what it takes, Rowena is your evidence that messy beginnings, big feelings and bold moves can all coexist with serious results.

If you need a loving slap round the mindset with a side of practical marketing and proof that you can come from hard beginnings and still build something wild and wealthy, this episode is it!

Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!

Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/

Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts

Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm

Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

If you’ve ever thought, ‘I know I’m meant for bigger things - but why am I still not getting the results?’, this episode is where things get real.

In this closing conversation of the Business Badass series, we’re talking about the real difference between women who dream about success… and women who create it.

It’s not strategy, fancy websites or even confidence. It’s thought work!

Emotional resilience. Identity. The willingness to fail forward, manage your mind, obey your Future Self and develop behavioural strength instead of emotional sensitivity.

This isn’t fluffy mindset chat. It’s a practical, honest breakdown of what it actually takes to be the woman who does the work, instead of just thinking about it. 

And finally - I’ll show you how combining thought mastery and massive action will change the entire trajectory of your business. Not through force. Through emotional power.

If this episode feels like a loving punch in the soul - it should!

And if you’re ready to actually do something with it - then it's time to step into your Business BadAss Era!

LFG!!

Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/

Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts

Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm

Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!

Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity