Here's a little meta-hypothesis for ya:
IF you conduct a flawed experiment, THEN you'll get biased/inaccurate results.

Everyone talks about "AI experimentation" — but the reality is, most people don't know how to conduct an experiment that actually reveals valuable information. In this Trending Topics episode, we dive into how to conduct smarter AI experiments that will reveal where it makes sense to integrate AI into your specific hiring processes. 

Throughout the conversation, we emphasize the importance of data quality, the difference between correlation and causation, the necessity of structured experimentation when implementing AI tools, and the need for clear hypotheses and exit criteria in experiments to ensure meaningful results.

Much of this episode was inspired by Laszlo Bock’s fantastic “The Impact of AI on the Future of Work” slidedeck. 







Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this Tactical Tuesday episode, Sam and Vivien get real about the complexities of recruitment technology — focusing on the cost and benefits of a consolidated tech stack. Hint hint: Consolidation is worth it, every time.

Throughout, they discuss the implications of data entry, the importance of having a single source of truth, and how automation can help streamline processes. The core question is this: Do you have tech that you can trust to scale with you? If not, your tech stack may be hurting more than it's helping. 


Chapters:    

00:00 - The true cost of your disconnected recruiting tech stack
03:16 - When your 'best-of-breed' tech creates more work
07:44 - How a unified tech stack drives efficiency and ROI
12:25 - Key questions to ask before you buy new recruiting tech






Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this Tactical Tuesday episode, Sam and Vivien shake things up a bit — bringing you some actually creative strategies for capturing the attention of both hiring managers and candidates.

We've said it before, we've said it again: the recruitment landscape right now is highly competitive, and the same strategies that worked last year won't necessarily cut it anymore. With these 10 creative prospecting ideas, you'll be on your way to building stronger relationships, developing more engaging outreach, and standing out where it matters most. 


Chapters:

00:00 - Creative prospecting strategies that actually work in 2025
02:10 - The high-impact strategy of in-person outreach
02:54 - The strategic power of a well-timed invitation
03:54 - The surprisingly high ROI of client prospecting gifts
04:58 - Delivering a smile right to their desk
06:04 - Why the handwritten note is your new recruiting superpower
09:25 - Gamify your outreach with prospect bingo
10:40 - Creative candidate submittals that get you noticed
11:15 - How a curated playlist can showcase company culture
12:18 - Why a well-placed joke can open doors
13:06 - Streamline your submittal process to close deals faster







Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this Trending Topics episode, Sam and Lex discuss the rising trend of boomerang hires — AKA employees who return to their former employers after some time away.

Throughout the conversation, they explore the benefits of these boomerang hires — including faster onboarding and fresh perspectives — while also addressing the challenges recruiters face in integrating boomerangs into their hiring strategies. 

Incorporating a boomerang play into your hiring strategy may or may not make sense depending on the industry you work in, the size of the companies you're hiring for, etc. — but with boomerangs becoming more common, it's certainly worth at least considering whether engaging former employees could be a good move.


Chapters:

00:00 - The rise of the boomerang employee: a recruiter's guide
03:19 - Why boomerang hires are your best investment
06:20 - The boomerang journey: why top talent leaves and returns
10:20 - Build your winning boomerang hiring strategy
24:25 - Fast-track your boomerang talent acquisition








Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

We've talked a lot about Account-Based Prospecting lately from the perspective of recruiters — but what about the candidate side of things? 

Today, Sam and Vivien discuss the importance of understanding the candidate market, building relationships, and employing creative outreach strategies to enhance the recruitment process. One major thing they touch on? The need for recruiters to leverage insights from both candidates and hiring managers to bridge gaps and improve the overall candidate experience. Building trust (through long-game relationship-building and personal branding) is another critical component. Just like it helps when building credibility with potential business prospects, the same goes for the candidate-side, as well. 


Chapters:

00:00 - The other side of account-based prospecting: The candidate experience
03:03 - The secret to increasing your candidate placement rate
08:08 - The art of building trust and authority with top candidates
14:50 - How to leverage your candidate pipeline for business development
18:00 - Unlocking actionable insights from your hiring managers








Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

We've gotten a ton of questions about Loxo's Account-Based Prospecting since launching the product — from the philosophy behind ABP in general to the nitty-gritty of how to conduct ABP efforts in Loxo. 

To answer these questions and help you on your way to the kind of bizdev success you see reflected in your bottom line, we hosted a webinar — link to the full video recording here — to cover all the bases. 

Now, we're sharing it via the podcast to make it easier than ever to master Account-Based Prospecting. 


Chapters:

00:00 - The definitive guide to account-based prospecting for recruiters
02:02 - The proactive approach to winning high-value clients
06:50 - Why account-based prospecting is essential for agency growth
10:45 - A step-by-step guide to executing ABP in Loxo
23:58 - Your ABP questions answered: Insights from the live Q&A








Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

There's a lot of discourse about recruiters ghosting candidates out there. And for recruiters, there's an simple solution to that problem: set up automations that make it easy to never ghost again. 

Today, Sam and Vivien discuss the other side of this issue — when candidates ghost after receiving job offers. What do you do when the hiring manager loves a candidate, you extend an offer, and then...crickets? 

This epsidoe explores the reasons behind this behavior — from cold feet to money and other external motivators. And it wouldn't be a Tactical Tuesday episode if we didn't round things out by providing practical strategies for recruiters to begin managing the offer acceptance process more effectively.


Chapters:

00:00 - The rise of candidate ghosting
02:06 - Decoding the post-offer silence
07:20 - How to improve your offer acceptance rate
11:04 - Your action plan for a ghost-proof hiring process








Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this episode, Sam is joined by Dante Nino, managing partner at Tiello, a rapidly growing recruitment agency focused on the architecture, engineering, and construction (AEC) industries. Dante walks us through something he's personally passionate about: specialized recruiting. 

Niching down isn't just about staking your claim — it's also, Dante explains, about building trust and authority. Dante's team leverages subject matter expertise to develop deeper strategic partnerships with their clients — relationships in which their clients trust them to understand the nuances of their industry and the market. 

Have you been feeling the pull to niche down a bit? This conversation may just be what you need to hear to make the leap! 


Chapters:

00:00 - Why niching down is the key to recruitment agency growth
02:28 - How Tiello became an AEC recruiting powerhouse
06:30 - The secret to building a high-performing recruiting team
11:00 - How to onboard new recruiters into a niche market
14:04 - The specialist strategy: From generalist recruiter to market leader
22:24 - Actionable steps to build authority in your niche
26:40 - How niching down leads to better clients and higher fees
33:40 - Developing deep industry expertise to win better clients
36:54 - Expert advice on scaling your recruiting agency






Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

Feel like an Account-Based Prospecting expert yet? If not, you'll get there in no time.

In this Tactical Tuesday episode, Sam and Vivien are back to dive a bit deeper on ABP — this time getting into advanced strategies like job-based prospecting tactics, tapping into niche markets, and leveraging CRM systems effectively in your bizdev efforts. 

Like in most things recruitment-wise, the conversation really comes back to just how important it is to build — and maintain — a warm approach. Building relationships > pitch-slapping, every time. 


Chapters:

00:00 - Becoming an expert in account-based prospecting for recruitment
02:50 - A practical guide to job-based business development
06:08 - How to dominate your recruiting niche for better candidate sourcing
09:10 - How account-based prospecting transforms your client pipeline







Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this switch-up episode, Lex interviews Sam re: the topic on everyone's mind: Account-Based Prospecting. Proactive business development is the name of the game — but why should recruiters really care? And how can they actually get started? 

As VP of Marketing at Loxo, Sam knows a lot about Account-Based Marketing, Sales, and Prospecting. He walks us through:

• How recruiters can leverage this approach to systematically win more clients
• Defining an ideal client profile (ICP)
• The role of AI in this process
• Effective outreach strategies
• Measuring success
• And more!

It's your practical guide to getting started with ABP — and a must-listen for modern recruiters. 

Want to learn more about business development as a recruiter? 
Check out our playbook here. 

And be sure to listen to our Tactical Tuesday episodes on the topic (which bookend this episode) for even more tips. 


Chapters:

00:00 - The ultimate account-based prospecting guide for recruiters
03:48 - Why account-based prospecting is a game-changer for recruiters
09:30 - How to define your ideal client profile (ICP) in recruitment
15:50 - The recruiter's guide to effective client outreach strategies
20:26 - The best outreach channels for connecting with new clients
20:10 - Getting started with account-based marketing (ABM) for your agency
29:50 - Measuring what matters: Recruitment KPIs for ABM success
39:40 - Continuing your business development journey







Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co