Ever wonder what it takes to become a F1 or motorsports content creator? I sat down with James Coker (@thisjamescoker) to talk about his journey from actor and comedian to a content creator that has worked with Formula E drivers, F1 race circuits, and publications like Sports Illustrated. We discuss how his improv background helped him build the toolset that's made him so successful, what it's like to have management, and staying true to yourself when it comes to the type of work you put out. Plus, what it's like working with drivers, especially as a comedian, how he developed a series with Sports Illustrated for Tik Tok and Instagram, and what he thinks the most important parts of building a community are. Be sure to follow James on all platforms @thisjamescoker! 

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