Transportation procurement leader Andy Butler (Associate Director, North America Transportation Purchases @ Procter & Gamble) discusses how P&G has leveraged the power of empathy to become a shipper of choice — which is delivering results in both tight and soft freight markets. Andy goes on to explain how the company is partnering with its transportation providers and customers to be the voice of change in the industry. To wrap it up, he discusses how end-to-end supply chain synchronization is the future vision that P&G is working toward, and the journey they’re on to enact this change. (Bonus Q: Chris Caplice asks Andy to share his biggest takeaway from being a Boy Scout.) Inam Iyoob then joins Chris to share the latest market update and rate forecast for the North American Truckload market.