Freightvine

This week’s guest is Tim Denoyer, VP and Senior Analyst at ACT Research.  Tim has been a financial analyst covering the transportation space for pretty much his entire career.  At ACT Research, he is the lead analyst in their transportation research effort and is the primary author of the ACT Freight Forecast, U.S. Rate and Volume Outlook.  In our conversation, we talked about the current state of the TL market, the rise of private fleets, and why he views it as “revolutionary change at an evolutionary pace.”  We also discuss automation versus Artificial Intelligence and the lag in productivity gains following the implementation of any technological innovation.  

This week’s guests are Chad Kennedy, Senior Product Manager at DAT, and Samuel Parker, Associate Director Shipper Segment at DAT.  Chad and Samuel hosted and ran the most recent Shipper Summit in Kansas City, which had close to 100 shipper customers.  As the kick-off event of DATCON each year, the Shipper Summit is an invitation-only, shipper-only event that features expert panels on procurement and transportation management as well as a forum for peer-to-peer discussion on a variety of pertinent topics.  The following two days of DATCON featured speakers and discussions on a range of topics from AI to cybersecurity.   In this episode, Chad, Samuel, and I discuss the highlights of the Shipper Summit and DATCON and share the key takeaways from this unique event.

This week’s guest is Dr. Erika Voss, Chief Information Security Officer (CISO) at DAT.  Erika joined DAT earlier in 2024 as our first CISO coming from a long career in security and risk at companies such as MicroSoft, Salesforce, Oracle, and CapitalOne.  In her role, she is really changing the game in cybersecurity for the entire trucking transportation industry.  Erika explains that the types of fraud and theft that occur in our industry are all essentially cybersecurity issues.  Interestingly, the introduction of greater digitalization of operations, while greatly increasing efficiency, has a dark side in that it opens the door for potential cybersecurity breaches.  In our conversation, we discuss the concepts of each person’s ‘identify fabric,’ how the ‘attack landscape’ for companies has expanded dramatically over the past several years, what ‘zero-trust’ transportation with continuous authentication might look like, and exactly what a ‘script kiddy’ is.  Finally, we talk about how a shipper should include cybersecurity capabilities as part of their carrier and broker vetting for any RFPs.  As shippers, carriers, and brokers continue to automate and digitize various functions, the importance of cybersecurity is only going to increase.  

This week’s guest is Bill Cassidy, Senior Editor for Trucking and Domestic Transportation at the Journal of Commerce.  Bill has been covering transportation for over 30 years writing and editing at Fleet Owner, Transport Topics, Traffic World, and now for the last 10+ years at the JOC.  He has a great perspective on all things freight.  In our conversation we discuss the potential impact on the transportation industry of different events to include the Federal Reserve recently voting to lower interest rates by a half-percentage point, the potential strike of the International Longshoremen's Association union impacting the east and gulf coast ports, the pending changes to the de minimis exceptions for customs, and the recent downsizing trend of TL carriers.  Finally, we talk a little about the use of AI in transportation and in media in general. 

This week’s guest is Felipe Capella, CEO and co-founder of LoadSmart. After 10 years as a lawyer, Felipe decided to start a company to build something along with his co-founder, Ricardo Salgado. They chose freight transportation since it has a huge total available market, is highly fragmented, and was ripe for technological improvement. They initially started out as a brokerage but over the last ten years they have grown LoadSmart into being a platform that provides, among other things, TMS software as a service, managed transportation, brokerage services, and dynamic algorithmic truckload pricing. Recently, they have added two versions of generative AI to their platform: Co-Pilot which enables plain language querying of a shipper’s data within their TMS and, most recently, Freight Intel AI which makes proactive recommendations on a shipper’s network based on an analysis of their actual transactions.  In our conversation, we discuss how the truckload and brokerage market has evolved over the last decade, the importance of context when generating a rate, the growth of algorithmic spot pricing, and where AI should (and should not) be used within supply chains.  

This week’s guest is Dr. Alex Scott, Associate Professor of SCM at UTK and co-founder of Sustainable Logistics. There is growing pressure on companies - both regulatory and socially - to reduce the emissions that they generate. One of the largest sources of CO2 emissions is freight transportation. Unfortunately, most companies outsource their transportation to carriers - so they do not have direct control over the asset being used. These types of emissions - where the company is responsible for it but does not have direct control over the asset - are referred to as scope 3. They are the hardest type of emissions to measure.  In our conversation, Alex describes how Scope 3 emissions are currently being measured today, discusses the regulatory trends in emissions monitoring, and explains the trade-offs between reporting accuracy and cost of collection. Through his research and now his company, Sustainable Logistics, Alex has developed a better approach that improves the accuracy of the measurement of Scope 3 emissions from truck transportation. This is an issue that is only going to become more critical for all transportation executives, so I encourage everyone to take a listen.  

This week’s guest is Josh Brogan, Partner at Kearney. Josh is one of the lead authors of the recently released CSCMP’s Annual State of Logistics Report titled “Waiting for the tide to turn”. As most listeners probably know, the report is authored by the management consulting firm Kearney and presented by Penske Logistics. The conversation, while focusing mainly on the report itself, meandered through other topics including reshoring trends, potential consolidation of the 3PL or Lead Logistics Provider sectors, the increasing need for rapid network flow analysis for shippers, and the blending of asset and non-asset-based providers. The report has a ton of great information - we encourage everyone to reach out to CSCMP and read the report. 

This week’s guest is Alex Leslie, Senior Research Analyst at the American Transportation Research Institute. Alex is the lead author of ATRI’s latest research publication “Analysis of the Operational Costs of Trucking: 2024 Update”. I had Alex on just about a year ago for the 2023 report. Using detailed polling and data analysis, Alex can reveal not only the current average per-mile costs, but also changes in the individual cost components, the impact of carrier size on costs, and underlying trends in trucking activities. In our conversation, we discuss the report in detail and try to understand changes year over year - as well as what to expect going forward.   

This week’s guest is Terry Donohoe, Senior Vice President of Freight Forwarding, U.S & Mexico for DP World. As most of us know, DP World is a leading global logistics company headquartered in Dubai, United Arab Emirates.  They operate a large network of marine and inland terminals across more than 40 countries, handling approximately 10% of global container traffic.  In our conversation, Terry provides an overview of DP World as well as the global freight forwarding industry.  We discuss the impacts of the United States - Mexico Canada Agreement (USMCA) that superseded NAFTA, the challenges companies face in meeting changing and differing regulatory requirements across the globe, and DP World’s evolution from a basic transport provider to an integrated solution provider moving product from “Factory Floor to Customer Door.”  Finally, we talk about the future of global trade.  As opposed to some pundits who have claimed that we have reached and passed “Peak-Global Trade”, Terry compares trade to water - in that, it always finds a way. 

This week’s guest is  Gonzalo Cordova, Director of Decision Science and Automation at The Home Depot.  Gonzalo has a long history of solving business and supply chain problems using sophisticated analytical methods.  After finishing his MS at GaTech in 2005, he worked for companies as varied as GE Energy, Lafarge, Coca-Cola, and The Home Depot.  His current role is leading the team that is applying AI, and other analytical methods they have in their tool belt, to solve various challenges within the company.  Gonzalo and his team’s approach is a problem first rather than leading with a set methodology.  In our conversation, Gonzalo offers his definition of AI and talks through examples of its success and other areas where it was not.