Most coaches chase. Few attract.

In this episode, BJ O’Neal breaks down the mindset and strategies behind Becoming the Hunted — how to build a coaching brand that naturally draws in clients and opportunities. He shares what it truly takes to stand out through authenticity, communication, and consistent value creation.

From mastering your presence to building communities that work for you, BJ reveals how great coaches position themselves as the sought-after, not the seeker.

Key Insights:

• There are two types of coaches: those who chase and those who attract

• Strategic communication builds trust before the sale

• Your body language speaks louder than your content

• Unique value positioning turns visibility into magnetism

• Consistency and community create sustainable demand