Lisa McLeod is the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. Lisa is a global expert on purpose-driven business and has spent two decades helping leaders increase competitive differentiation and emotional engagement. In this episode of Refining Rhetoric, Robert Bortins interviews Lisa about her Noble Purpose philosophy, which is based on research revealing that salespeople with a purpose-driven mission tend to outsell those who only focus on targets and quotas.

Show notes: refiningrhetoric.com/lisa-mcleod