What if the conflict you’re having with a colleague isn’t personal — it’s just personality? Joe Arrigo, Myers-Briggs enthusiast and INTJ-in-recovery from going-it-alone, breaks down how understanding your cognitive function stack can transform the way you lead, collaborate, and relate to virtually everyone in your life. Add an ENTJ host to the mix and you’ve got two high-achieving, action-oriented types coming at leadership from slightly different angles — and a conversation that starts with a personality quiz and ends with a completely different way of seeing yourself and every team you’ve ever been on. What You’ll Learn: What MBTI actually is — and why it’s more than a fun internet quiz How to move from the “meme” of your type to genuinely actionable self-knowledge Why ENTJs are the best at getting things done — and the worst at harmony How personality types should be shaping your remote team structure right now Why introverts may actually thrive in a remote work world — if you have the right leader above them Key Focus Areas: MBTI Foundations – Carl Jung to Myers-Briggs to 16Personalities.com — how we got here and why it matters Cognitive Function Stacks – How to go deeper than your four-letter type and discover where you’re genuinely strong and weak Harmony as a Tool – How Joe learned to see relationship-building not as weakness but as a strategic necessity Personality and Remote Work – Why introverted types like INTJs may actually thrive working from home — and why team composition matters more than ever Building Better Teams – Why you don’t want a room full of ENFPs — and what happens when you pair the right types together Joe’s Approach: Self-identified INTJ who spent years operating in hyper-independent mode — until corporate life forced a reckoning with collaboration Discovered Myers-Briggs through 16personalities.com and kept taking it every few years until the data became too useful to ignore Believes personality type knowledge is one of the most actionable professional development tools available — if you go deeper than the surface Applies MBTI not just to self-understanding but to team design, leadership identification, and conflict navigation Sees harmony as a learned skill — not a natural gift — and credits that reframe for transforming his professional relationships Perfect If You’re: Someone who’s taken the Myers-Briggs test and never known what to do with the results A leader trying to build high-functioning remote or hybrid teams with very different personality types An INTJ or ENTJ — or anyone who leads with strategy and independent thinking but struggles with the harmony side of leadership Curious about how personality psychology applies to real workplace dynamics — not just self-help Anyone who’s ever wondered why a team conflict feels so personal when it might just be a cognitive function mismatch Joe’s Philosophy: “There would be no better type than an ENTJ for just action — but part of being effective is realizing you have to involve other people.” “You can learn the meme of your type — but the real value is in the cognitive function stack.” “Harmony is tough for me as a type — but I realize the use of it, so it becomes a tool.” “All of our attention should be on personality — it’s just as critical as any other business skill.” “Now more than ever, we need people who can keep everyone in line and still deliver.” ABOUT JOE ARRIGO: Myers-Briggs Enthusiast | INTJ | Team Dynamics Strategist | Helping professionals and leaders use personality type knowledge to work better together — especially when collaboration doesn’t come naturally CONNECT WITH JOE: LinkedIn:   / joe-arrigo   CONNECT WITH KATRINA: LinkedIn:   / connectorqueen  

What does it take to walk across a street in a thunderstorm, dodge lightning bolts, and show up to a symposium where you don’t yet know who you are — only that you need to be there? That’s exactly what Jae Washburn did. In one of the most courageous and tender conversations in the Winning Wednesday catalog, Jae shares her journey of discovering gender identity, learning what pronouns even mean, and arriving at the profound realization that clothes don’t define the person — you’re just a coat rack. Whatever gets put on you doesn’t change who you are. What You’ll Learn: What it actually feels like to navigate introductions and pronouns in professional spaces as a transgender person Why the gender spectrum doesn’t erase binary identities — and why both can coexist with dignity How a name tag at a symposium cracked open an entirely new understanding of self Why gender expression and gender identity are two different things — and why that matters What “run your race as you” really means when you’ve spent years living someone else’s expectations Key Focus Areas: Safety in Professional Spaces – What transgender professionals navigate internally before every introduction on every call The Spectrum and the Binary – Why Jae strongly believes in both — and why neither erases the other Clothes Don’t Define You – The coat rack realization that changed everything about how Jae moves through the world Community as Guide – How one connection, one invitation, and one symposium became a turning point Run Your Race – Why refusing to live up to other people’s expectations is the most important decision you’ll ever make Jae’s Approach: Transgender professional navigating identity, authenticity, and belonging in corporate and community spaces Found her footing through community — a trans woman who befriended her online and invited her to a life-changing symposium Believes in the dignity of every point on the gender spectrum — including the binaries that give people a base to run from Came to the liberating understanding that gender expression doesn’t determine identity — you are who you are regardless of what you wear Lives by the principle: you only get one life, so start living it as who you’re meant to be Perfect If You’re: A transgender or non-binary professional figuring out how to show up authentically in work spaces Someone who knows someone on a gender journey and wants to better understand what that experience is like A leader or colleague who wants to create safer, more inclusive environments — starting with something as simple as a name tag Anyone who has been living someone else’s version of their life and is ready to run their own race Curious about the nuance and humanity behind conversations about gender identity that often get reduced to politics Jae’s Philosophy: “I’m merely a coat rack — whatever gets put on me doesn’t change who I am.” “It’s okay to be anywhere on the spectrum — and maybe you’re here one day and somewhere else tomorrow.” “Run your race until the finish line — but run that race as you.” “I’m not going to get another life — this is what I get, so I need to start living it.” “Never stop living your life — don’t assume the path has already been preordained.” ABOUT JEREMY “JAE” WASHBURN: Transgender Professional | Community Advocate | Speaker | Sharing her journey of identity, authenticity, and self-discovery to create more compassionate and inclusive spaces for everyone Note: Jae used they/them pronouns at the time of this recording. She now uses she/her. CONNECT WITH JAE: LinkedIn:   / jaewashburn   CONNECT WITH KATRINA: LinkedIn:   / connectorqueen  

What if the entrepreneurship narrative that’s been fed to your generation is actually doing more harm than good? Jake Bjorseth — young entrepreneur, brand strategist, and self-proclaimed cheapskate driving a 2004 Nissan Xterra — is here to rewrite it. In this refreshingly honest conversation, Jake challenges the glorification of hustle culture, the influencer economy, and the idea that being your own boss is the only worthy ambition. His take is nuanced, grounded, and backed by real experience working with brands and influencers on both sides of the equation. What You’ll Learn: Why entrepreneurship is overrated — and why that’s actually a healthy thing to say out loud The only thing Jake will ever spend money on — and why it’s not coffee or avocado toast Why investing in career development beats chasing income in your twenties What large corporations can learn from 19-year-olds with a decent camera and a following Why entitlement — not low barriers to entry — is the real threat to young entrepreneurs Key Focus Areas: Entrepreneurship Demystified – Why the grass-is-greener fantasy around being your own boss needs to be rewritten Spend Money on Time – Jake’s one rule for spending — if it doesn’t save him time, it doesn’t happen Career Development as ROI – Why spending three fewer hours working and three more hours learning is the highest-return investment you can make The Influencer vs. Corporation Problem – Why brands with billions are being outplayed by teenagers with cameras Entitlement as the Real Enemy – Why low barriers to entry aren’t the problem — your attitude about them is Jake’s Approach: Young entrepreneur and brand strategist working with both brands and influencers Drives a 2004 Nissan Xterra he bought with lawn mowing money at 16 — and has zero plans to upgrade Costco shopper, anti-avocado toast, deeply allergic to unnecessary spending Believes personal and career development is the highest ROI investment any young professional can make Refreshingly honest about the realities of entrepreneurship — including how daunting and unglamorous it actually is Perfect If You’re: A young professional wondering whether entrepreneurship is really the right path for you Someone who’s been sold the hustle culture dream and is starting to question it A brand or marketer trying to understand why influencers are eating your lunch Thinking about how to allocate your time and money more intentionally in your twenties Ready to hear someone your age say out loud that a great career in a company is just as valid as building your own Jake’s Philosophy: “Entrepreneurship is glorified — and rightly so — but it’s not for everyone, and it’s quite daunting.” “The only time I’ll spend money on something is if it saves me time.” “No amount of money I can make in the next 10 years beats what I’d gain from spending that same time on career development.” “Entitlement will be the reason you ultimately lose — regardless of how low the barrier to entry is.” “The grass is always greener — and that’s toxic among younger generations.” ABOUT JAKE BJORSETH: Entrepreneur | Brand Strategist | Influencer Marketing Expert | Helping brands and young founders cut through the noise with honest strategy, intentional growth, and a healthy skepticism of the hype CONNECT WITH JAKE: LinkedIn:   / trndsttr   CONNECT WITH KATRINA: LinkedIn:   / connectorqueen  

What’s your excuse for not networking? Tom Broxham drowned at age three, had near-drowning experiences at eight and thirteen, another one just last year — and he still gets back in the water every time. When he started using that story to help job seekers overcome the fear of networking, something clicked: it’s hard to say you can’t talk to a stranger when the person in front of you has survived drowning four times. Tom, a community connector and advocate for the Brockton Network, reframes everything you think you know about networking — starting with the fact that you’re probably already doing it and just don’t recognize it yet. What You’ll Learn: Why the fear of networking and the fear of water are the same fear — and how to face both Why networking isn’t the big event with 300 people — and where it actually happens How one cup of coffee becomes roots, then branches, then an entire network Why collecting 100 business cards at an event is the least effective networking you can do Why engaging on LinkedIn posts is more powerful than posting your own content Key Focus Areas: Drowning as Metaphor – How Tom’s near-drowning experiences became the most disarming networking story you’ll ever hear Networking Is Already Happening – Why hiking, hiking, a LinkedIn comment, and a one-on-one conversation all count — and why most people don’t recognize them as networking Roots and Branches – How one coffee meeting becomes the seed of an entire network if you tend it properly Quality Over Quantity – Why 100 cards from a big event is nothing compared to five real relationships built over time Start in the Shallow End – Tom’s framework for tackling any fear — break it down, breathe, go slow, and build from there Tom’s Approach: Community connector and advocate for the Brockton Network — focused on helping job seekers overcome the fear of networking Drowned at age three and had near-drowning experiences at eight, thirteen, and again as an adult — and learned to swim in his thirties anyway Uses his personal story to disarm the people who think their networking fear is too big to overcome Believes networking is organic, casual, and already happening in your life — the formal event is just one small version of it Advocates for meaningful LinkedIn engagement over passive posting — adding real value to conversations rather than collecting connections Perfect If You’re: Someone who avoids networking events because they feel overwhelming, transactional, or just not you A job seeker who’s been connecting on LinkedIn and asking for favors before building any relationship Someone facing a fear — professional or personal — that feels too big to start tackling A connector who wants a framework for turning one good conversation into a growing network Tom’s Philosophy: “It’s hard to say you can’t go talk to a stranger when someone’s overcome drowning.” “Networking for me is getting to know people — this right here is networking.” “From that one cup of coffee, all of a sudden you’ve got roots — and it just keeps expanding.” “It doesn’t matter how big your network is — it’s how close and tight the network that you have.” “Start in the shallow end — take your time, breathe, and tackle it one thing at a time.” ABOUT TOM BROXHAM: Community Connector | Brockton Network Advocate | Fear of Networking Coach | Helping job seekers and professionals build real, meaningful networks — one conversation at a time CONNECT WITH TOM: LinkedIn:   / tombroxham   CONNECT WITH KATRINA: LinkedIn:   / connectorqueen  

What does it take to build a strategic alliance when you’re not working with one partner — but twenty? Subhashish Acharya has spent decades navigating exactly that world, from Oracle to PTC, and now as the founder of Project Starfish — a social startup that creates jobs exclusively for blind professionals. In this conversation, Sub breaks down why strategic alliances in the age of Industry 4.0 are fundamentally different from anything that came before, why trying to maximize yourself in a complex ecosystem guarantees a loser, and why the word “alliance” gets a billion Google searches but almost no published wisdom. What You’ll Learn: Why Industry 4.0 is the most complex strategic alliance environment ever created How maximizing your own value in a multi-partner ecosystem can actually guarantee failure Why digital transformation without physical transformation is only half the equation What the billion Google searches on “alliance” reveal about a massive gap in business literature How Project Starfish is proving that meaningful employment for blind professionals is not only possible — it’s a model Key Focus Areas: Strategic Alliances in Industry 4.0 – Managing 20 partners instead of one and why complexity multiplies everything Collaboration Over Competition – Why even competitors must find synergies to create solutions customers actually need Yin and Yang of Digital Transformation – Why physical and digital transformation must happen together or not at all The Tribal Knowledge Problem – Why alliance strategy is one of the most searched but least documented fields in business Project Starfish – A social startup where everyone except the founder is blind — and everyone has a job and an income Subhashish’s Approach: Decades of enterprise sales and strategy experience at Oracle and PTC Deep expertise in IoT, strategic alliances, and ecosystem development Founder of Project Starfish — a social startup creating income-generating employment for blind professionals Began writing about strategic alliances not to build a brand but to document tribal knowledge no one else was capturing Believes perspective is everything — and that the same problem looks fundamentally different through a different pair of eyes Perfect If You’re: A business development or partnerships professional trying to navigate complex multi-party alliances A technology leader thinking about what digital transformation actually requires to succeed An entrepreneur or nonprofit founder looking for an unconventional model for social impact Someone who’s been searching for resources on alliance strategy and finding nothing useful Ready to rethink what collaboration with competitors can actually unlock for your customers Subhashish’s Philosophy: “It’s not about being the best at everything by yourself — that really won’t get you anywhere.” “Where everybody tries to maximize their own value, there’s ultimately going to be a loser.” “The physical and digital transformation both need to happen — you can’t have one without the other.” “Perspective is seeing the same thing from a different pair of eyes.” “Let’s all do business together — let other people share their perspective.” ABOUT SUBHASHISH ACHARYA: Enterprise Sales & Strategy Leader | IoT & Industry 4.0 Expert | Founder of Project Starfish | Helping organizations build strategic alliances, navigate complex ecosystems, and create meaningful impact — in business and beyond CONNECT WITH SUBHASHISH: LinkedIn:   / sacharya   CONNECT WITH KATRINA: LinkedIn:   / connectorqueen  

What does the next generation of sales actually look like — and who gets to be in it? Max Altschuler, founder of Sales Hacker, built one of the most influential sales communities in the world by asking exactly that question. In this conversation, Max breaks down why sales is the ultimate level playing field, why diversity isn’t just a moral imperative but a business one, and why every salesperson — no matter how junior — has something worth sharing. If you’re in sales or thinking about it, this one is required listening. What You’ll Learn: Why sales is one of the few careers where you don’t need an Ivy League degree or family connections to win How Sales Hacker evolved from one person hacking his own sales process to a community of 500+ contributors Why building a personal brand matters even at the very beginning of your career The resources Max recommends for both new and veteran sales professionals looking to level up How Sales Hacker is actively working to surface more women speakers so event organizers have no excuses Key Focus Areas: Sales as the Ultimate Level Playing Field – Why anyone can get in, succeed, and earn directly correlated to their effort Diversity in Sales – Why the next generation of sales must be diverse across race, gender, and orientation Personal Brand from Day One – Why even junior salespeople have something worth publishing — and should Community as Catharsis – Why online sales communities aren’t just about learning — they’re about sanity checks and peer support Do More With Less – How Sales Hacker started with technology and outsourcing to compete without big budgets Max’s Approach: Founder of Sales Hacker — one of the most influential sales media and community platforms globally Started Sales Hacker to solve his own problem: how to compete as a startup with fewer resources than enterprise competitors Grew the platform from solo blog posts to 500+ contributors, a full editorial team, and multiple community channels Actively works to surface female sales speakers and leaders — not to take credit, but to create a more equitable industry Believes the best sales content comes from sharing your own experience — even if it feels basic Perfect If You’re: Early in your sales career and wondering whether you have anything worth sharing — you do A sales leader looking to modernize your team’s approach with technology and community Someone who’s been avoiding building a personal brand and needs a push to start Interested in what a truly diverse and inclusive sales community looks like in practice A woman in sales looking for spaces and resources that actually see and spotlight you Max’s Philosophy: “Sales is the ultimate level playing field — you’re the CEO of your own territory.” “Even if one person gets value out of it, it was worth sharing.” “You always want to be building a personal brand — even at the beginning of your career.” “The next generation of sales should be diverse — from race to gender to sexual orientation.” “People want to learn, but they also want something cathartic — a place to get a sanity check.” ABOUT MAX ALTSCHULER: Founder of Sales Hacker | Sales Community Builder | Author | Helping the next generation of sales professionals learn, connect, and build careers through technology, community, and authentic personal branding CONNECT WITH MAX: LinkedIn:   / maxaltschuler   CONNECT WITH KATRINA: LinkedIn:   / connectorqueen  

What happens when you take a SaaS product into a brand new market, in a different currency, with partners who may also work with your competitors? Claire Gunter, CMAA has navigated exactly that — and built a career at the intersection of revenue operations, partner sales, and global go-to-market strategy. A Dallas native who speaks five languages and once planned to pursue a PhD in 19th century Spanish decorative arts, Claire brings a fascinatingly nuanced perspective on what it takes to scale across borders, balance transparency with confidentiality, and get your own sales team to trust the partner model. What You’ll Learn: The difference between sell-with, sell-through, co-sell, and pass-through — and when to use each Why AEs who were initially resistant to resellers became their biggest advocates How to thread the needle between transparency and confidentiality in partner relationships What currency, CRM, and operational complexity actually look like when you go global Why something as simple as local currency can make or break a deal on closing day Key Focus Areas: Partner Sales Fundamentals – How to manage three audiences simultaneously — your AEs, your partners, and your clients Transparency as Strategy – Why being open about what’s in it for everyone is the fastest path to partner trust Latin America Go-To-Market – What Claire learned taking Zendesk into LATAM and why operational details matter from day one Revenue Operations Mindset – Why efficiency in the sales process matters as much as the revenue it generates Something vs. Nothing – The simple but powerful reframe that turned resistant AEs into partner champions Claire’s Approach: SaaS revenue operations and partner sales leader with experience scaling global go-to-market at Zendesk Speaks five languages — Spanish, English, Portuguese, Catalan, and French — with German on the horizon Majored in art history and planned to pursue a PhD before pivoting into a career in SaaS sales Believes operational efficiency and transparency are the twin pillars of any successful partner program Thinks through every deal with positive intent — and builds legal and confidentiality frameworks accordingly Perfect If You’re: A sales or partnerships professional expanding into new markets and navigating local complexity An AE who’s been asked to work with resellers and isn’t sure it’s worth the commission haircut A revenue operations leader trying to make the sales process less painful and more efficient Someone curious about what global go-to-market actually looks like in practice — not in theory Building a partner program and trying to figure out how much of your roadmap to share Claire’s Philosophy: “If there’s transparency, you can work through the pros and cons — and people will see what’s in it for them.” “I’m offering you x percent of something — the alternative is 100 percent of nothing.” “I always want to assume that people are doing things with positive intent.” “The risk of not being transparent might be higher than the risk of sharing.” “When you go into a new market, operationally there are changes that need to happen.” ABOUT CLAIRE GUNTER: SaaS Revenue Operations & Partner Sales Leader | Global Go-To-Market Strategist | Five-Language Speaker | Helping technology companies scale efficiently across new markets through smart partner programs and operational clarity CONNECT WITH CLAIRE: LinkedIn:   / cgunter   CONNECT WITH KATRINA: LinkedIn:   / connectorqueen

In Part 2 of this powerful conversation, Kala Garner goes deeper — into the weight that Black people carry every single day in America, the racial reckoning of 2020, and the very real risk that allies who woke up briefly simply went back to sleep. With honesty, grace, and the kind of courage it takes to say the hard things on camera, Kala challenges all of us to do more than order a book — and to keep doing the work long after the news cycle moves on. What You’ll Learn: Why vulnerability in the workplace looks different for Black professionals — and the cultural cost of it How the foundation of slavery shapes every systemic inequality we see today What it actually means to be an anti-racist — and why ordering a book isn’t enough How to keep your allies aware and accountable beyond a moment of awareness What corporate leadership that truly shows up for racial equity actually looks like Key Focus Areas: The Weight of the Everyday – What it means to carry the Black experience as a constant lived reality in America Anti-Racism as Active Work – Why waking up briefly and going back to sleep makes you part of the problem Systemic Roots – Understanding how centuries of structural inequality connect to what we see today Vulnerability at Work – Why Black employees stay silent and what organizations must do to change that Corporate Accountability – What it looks like when leadership actually tries — and why trying visibly matters Kala’s Approach: Black woman, empath, and community advocate speaking her full truth on race in America Witnessed leaders of color at Verizon break down on camera sharing generational burdens — and let it change her Believes creating psychological safety isn’t optional — it requires intentional effort from non-Black colleagues Proud of companies that lead with vulnerability, try progressive approaches, and hold themselves accountable Committed to keeping allies engaged, aware, and accountable beyond moments of heightened awareness Perfect If You’re: A non-Black professional who wants to be a genuine ally — not just in the moment but long-term Someone in a leadership role wondering what real psychological safety for employees of color looks like A person of color who has never felt safe enough to share their full experience at work Anyone who ordered a book in 2020 and hasn’t opened it yet Ready to understand systemic racism not as a political talking point but as a human story Kala’s Philosophy: “This is a very serious everyday life that we as Black people live.” “It is work to be an anti-racist — it is work to learn about things you may have never even thought about.” “People woke up somewhat — and then went back to sleep.” “If you don’t dig up that seed and do the work, you’re still part of the problem.” “I’m trying to keep my allies aware and accountable.” ABOUT KALA GARNER: Engineer | Racial Equity Advocate | Community Builder | Using her platform to hold space for honest conversations about the Black experience, allyship, and what real change requires from all of us CONNECT WITH KALA: LinkedIn:   / kala-garner   CONNECT WITH KATRINA: LinkedIn:   / connectorqueen  

As 2020 came to a close — a year that brought more anomalies than anyone could have predicted — Kala Garner sat down to share something we all needed to hear: slow down, dig your feet into the sand of reality, and get intentional about where you’re headed next. In Part 1 of this two-part conversation, Kala brings her engineer’s mind and deeply human heart to the art of the life audit — and why journaling, community, and radical honesty with yourself are the most powerful tools for any reset. What You’ll Learn: Why it’s so easy to live in an alternate reality in your head — and how to gently come back to truth The simple but powerful practice of a life audit through journaling Why community is non-negotiable — especially in times of collective trauma How giving to others during hard seasons fills you up just as much as it fills them What it means to truly reset, restore, and manifest before stepping into a new chapter Key Focus Areas: The Life Audit – Writing in your journal for a week straight, then reading it back to yourself Digging Into Reality – Moving out of self-protective alternate thinking and into honest self-assessment Journaling Without Judgment – Just you and the paper — no audience, no filters, no shame Community as Survival – Why isolation is the enemy and connection is the antidote Giving as Healing – How being a blessing to others during hard times transforms your own mindset Kala’s Approach: Engineer by training with a deeply reflective, emotionally intelligent approach to personal growth Passionate advocate for intentional living, honest self-reflection, and community building Believes in slowing down to speed up — resetting in December to show up fully in January Practices what she preaches: journaling, manifesting, and carving out space for stillness Philosophy: “Love fast, live slow” — be present with people and enjoy life at a pace that lets you breathe Perfect If You’re: Wrapping up a hard year and not sure how to process everything you’ve been through Feeling disconnected from yourself and craving a simple, judgment-free way back Someone who’s never journaled before but is curious about starting Ready to stop protecting yourself from reality and start honestly building toward what’s next Looking for permission to slow down before you sprint into a new season Kala’s Philosophy: “Love fast, live slow.” “Dig your feet into the sand of reality.” “It’s just you and that piece of paper — no judgment.” “Don’t isolate yourself — make sure you’re connected in some way.” “When you give, especially in hard seasons, I guarantee you it will feel amazing.” ABOUT KALA GARNER: Engineer | Life Audit Advocate | Community Builder | Helping people reset, restore, and show up intentionally through honest self-reflection and the power of human connection CONNECT WITH KALA: LinkedIn:   / kala-garner   CONNECT WITH KATRINA: LinkedIn:   / connectorqueen  

What if chasing LinkedIn Top Voice status is actually the wrong goal? Sarah Johnston built a thriving career coaching business not by chasing accolades but by showing up consistently, staying in her lane, and always starting with a story. A former recruiter turned entrepreneur, Sarah made the leap to self-employment as a trailing spouse navigating FMLA timelines and family moves — and turned those constraints into her greatest career catalyst. If you want more clients, more opportunities, and more impact on LinkedIn, Sarah’s advice is simple: just write. What You’ll Learn: Why being a LinkedIn Top Voice hasn’t directly gotten Sarah a single client — and what actually does The simple iPhone notes habit that fuels four posts a week, every week, for over three years How to use client stories without ever compromising privacy or trust Why defining your purpose and audience first makes content creation dramatically easier What it means to “look within with outside of yourself” — and why that’s where real happiness lives Key Focus Areas: Story-First Content – Why leading with a relatable story always outperforms leading with advice Stay in Your Lane – How radical content focus builds the audience that actually hires you Entrepreneurship as a Trailing Spouse – The real constraints that pushed Sarah toward owning her career Consistency Over Virality – Four posts a week for three and a half years — that’s the strategy Purpose-Driven Content – Defining who you’re writing for before you write a single word Sarah’s Approach: Former recruiter turned career coach and resume expert Launched her business after relocating repeatedly as a trailing spouse — needing flexibility that corporate couldn’t offer LinkedIn Top Voice who is refreshingly honest that the badge doesn’t bring clients — the content does Posts four days a week consistently for 3.5+ years — always starting with a story, always staying in her lane Believes the secret to happiness — and business — is found in what you give, not what you get Perfect If You’re: Job searching and wondering why your applications aren’t converting to interviews A content creator posting consistently but not seeing it translate into real business A working parent who needs flexibility that a traditional career ladder can’t offer Someone chasing vanity metrics on LinkedIn when what you really want is clients and connection Ready to stop posting for the sake of posting and start writing with genuine purpose Sarah’s Philosophy: “People like to learn from people they relate to — and the best way to connect is through stories.” “Being a Top Voice hasn’t gotten me clients. People hire me because of what I write.” “Define your purpose and your audience — it’s a lot easier to create content.” “We find our true happiness not in what we get but in what we give.” “Write. Just write.” ABOUT SARAH JOHNSTON: Career Coach | Resume Expert | LinkedIn Top Voice | Helping job seekers land roles they love through strategic positioning, authentic storytelling, and a deep understanding of what recruiters actually want CONNECT WITH SARAH: LinkedIn:   / sarahdjohnston   CONNECT WITH KATRINA: LinkedIn:   / connectorqueen